AVAS Market by Propulsion Type, Vehicle Type (Passenger Cars, Commercial Vehicles), Electric 2-Wheeler (E-scooter/Moped, E-motorcycle), Sales Channel, Mounting Position (Integrated, Separated) and Region - Global Forecast to 2030

AVAS Market by Propulsion Type, Vehicle Type (Passenger Cars, Commercial Vehicles), Electric 2-Wheeler (E-scooter/Moped, E-motorcycle), Sales Channel, Mounting Position (Integrated, Separated) and Region - Global Forecast to 2030

The global AVAS market is projected to grow from USD 1.2 billion in 2024 to USD 1.7 billion by 2030, at a CAGR of 6.4%. The growth of the AVAS market is driven by the increasing adoption of quieter electric and hybrid vehicles, necessitating enhanced pedestrian safety measures. Regulatory mandates, such as those from the European Union and the US, further boost demand. Additionally, advancements in acoustic technology and rising urbanization, along with growing awareness of road safety, contribute to the widespread adoption of AVAS.

“E-motorcycle segment is expected to grow at faster rate forecast period, by communication.”

Electric motorcycles represent a revolutionary shift in the world of motorcycling, offering riders a thrilling and sustainable alternative to traditional gasoline-powered bikes. Electric motors power these 2-wheelers and rely on rechargeable batteries for energy, eliminating the need for gasoline and reducing harmful emissions. With advancements in battery technology and electric motor efficiency, electric motorcycles deliver impressive performance, including instant torque delivery and smooth acceleration, providing riders with an exhilarating riding experience. Additionally, electric motorcycles come with lower operating costs and reduced maintenance requirements compared to their gasoline counterparts. These factors are contributing to the growing E2W and AVAS demand globally. OEMs such as Honda (Japan), BMW (Germany), and Tork Motorcycles (India) provide AVAS systems for electric motorcycles.

“Integrated AVAS segment expected to be the largest segment in the AVAS market during the forecast period”

The integrated mounting position of AVAS is technologically more advanced. The controller and the speaker are assembled in an integrated manner in the integrated mounting position, which requires less space than a separated system. Integrated systems can be upgraded with various sound tunes and integrated with advanced AVAS systems that can detect the presence of pedestrians to enhance their safety. They are less susceptible to external damage or tampering, providing a durable solution that aligns with the overall design ethos of contemporary vehicles. As a result, more than 70% of OEMs provide integrated AVAS systems in their electric and hybrid vehicles. Modern automotive engineering allows AVAS to be seamlessly connected with the vehicle's electronic systems, ensuring precise control over sound emission and integration with other safety features. This level of integration facilitates a more cohesive and effective alerting system, as the AVAS can be programmed to respond dynamically to various driving conditions and speeds.

“Europe is expected to have significant growth during the forecast period.”

The governments of the countries in Europe are providing significant incentives to promote EVs. As a result, the demand for EVs has increased significantly in the region. Europe is home to automobile manufacturers such as Renault (France), Audi (Germany), BMW (Germany), and Mercedes (Germany). These companies are investing in research and testing of AVAS to enhance customer experience. Europe has set a very ambitious goal of reducing 80% of CO2 emissions by 2030-2035 and has created a roadmap. The governments of various countries in Europe are subsidizing EV infrastructure, and the focus is expected to continue on EVs in the long run. In Europe, the UN ECE Regulation 138 for AVAS was enacted in July 2019, stipulating that all new electric and hybrid vehicles must be equipped with an AVAS starting from July 2021. The prescribed cruising speeds are 10 and 20 km/h for forward constant speed driving and 6 km/h for reverse driving. Also, the new regulation prohibits manual switching off of the AVAS. Government support, decreasing battery costs, and economies of scale are cited as the primary reasons for the above-stated prediction by ING. Germany, the UK, and France dominate the sales of EVs, which is expected to boost the regional AVAS market.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in this market.

By Company Type: Tier I - 42%, and Tier II - 40%, OEMs - 18%

By Designation: C- Level Executives - 57%, Directors - 29%, and Others - 14%

By Region: North America - 39%, Europe - 33%, and Asia Pacific - 28%

The AVAS market is dominated by major players including Continental AG (Germany), Hella GMBH & CO. KGAA (Germany), Kendrion N. V. (Netherlands), Harman International (US), and Denso Corporation (Japan). These companies have strong product portfolio as well as strong distribution networks at the global level.

Research Coverage:

The report covers the AVAS market, in terms of Propulsion Type (BEV, PHEV, FCEV), Vehicle Type (Passenger Cars, Commercial Vehicles), Electric 2-Wheeler (E-scooter/Moped, E-motorcycle), Sales Channel (OEM, Aftermarket), Mounting Position (Integrated, Separated), and Region (Asia Pacific, Europe, and North America). It covers the competitive landscape and company profiles of the major players in the AVAS market ecosystem.

The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report:

The report will help market leaders/new entrants with information on the closest approximations of revenue numbers for the overall AVAS market and its subsegments.

This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies.

The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.

The report also helps stakeholders understand the current and future pricing trends of AVAS.

The report provides insight on the following pointers:

Analysis of key drivers (Favorable government policies for implementing acoustic vehicle alerting systems, Booming electric vehicle market, Growing emphasis on pedestrian safety, Growing adoption of electric 2-wheelers), restraints (Inconsistent speed range regulation), opportunities (Rapid growth of micro-mobility sector, Increasing demand for customized solutions), and challenges (Compliance with sound standardization mandates).

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AVAS market.

Market Development: Comprehensive information about lucrative markets - the report analyses the AVAS market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AVAS market.

Competitive Assessment: In-depth assessment of market ranking, growth strategies, and service offerings of leading players like Continental AG (Germany), Hella GMBH & CO. KGAA (Germany), Kendrion N. V. (Netherlands), Harman International (US), and Denso Corporation (Japan) among others in AVAS market.