Generation Y Market Research Reports & Industry Analysis
Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.
Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.
Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.
There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.
Generation Y Industry Research & Market Reports
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Wireless Headphone Market By Price Point (Economic, Premium, Ultra Premium), By Technology (Bluetooth, Infrared (IR), Radiofrequency (RF), Kleer), By Headphone Type (Over-ear, On-ear, In-ear), By Distribution Channel (Supermarket/Hypermarket, Independent Retail Stores, E-commerce, Others), By Category (Branded, Private Label), By Application (Entertainment, Gaming, Fitness, Virtual Reality, Others), By Device Application (Smartphones, Laptops, Desktop, Others), By End User (Commercial, Consumer, Others), By Functionality (With Microphone, Without Microphone), By End User Generation (Gen Z, Millennials, Gen X, Boomers), By Ingress Protection (Protection from solid objects, Protection from water, Combined): Global Opportunity Analysis and Industry Forecast, 2021-2031
... (Branded, Private Label), By Application (Entertainment, Gaming, Fitness, Virtual Reality, Others), By Device Application (Smartphones, Laptops, Desktop, Others), By End User (Commercial, Consumer, Others), By Functionality (With Microphone, Without Microphone), By End User Generation (Gen ... Read More
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Personalization in Banking - Thematic Research
... survey data on which types of personalization matter most to banks’ customers, and includes market-level data on job analytics worldwide within the theme. It also offers a summary of key merger and acquisition activity, a ... Read More
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Microbiome Cosmetic Products Market: Information By Microbial component (Lactobacillus, Lactococcus, Streptococcus, Acetobacter, Leuconostoc, Bifidobacterium, Saccharomyces, Bacillus, Pediococcus, Zygosaccharomyces, Aspergillus, Micrococcus, and Others), Ingredient (Probiotic, Prebiotic, and Postbiotic), Format (Cream/Lotion, Serum, Cleanser/Face Wash, Spot Treatment, Masks, Skin Tonic/Toner, Face Oil, Scrubs, Sunscreen, Supplements, Mist/Spray, Pads/Wipes, Gels, and Others), Claim (Acne, Hydration, Smooth/Brighten, Environmental Damage, Cellular Aging, Wound Healing, Atopic Dermatitis, Eczema, Rosacea, Psoriasis, and Others), Consumer Group (Women and Men), Age (Babies, Children, Gen Z, Millennials, Gen X, Baby Boomers, and Post-War Cohort), Distribution Channel (Online Channels, Drug Stores & Pharmacies, Specialty Stores, Supermarkets & Hypermarkets, Department stores, and Others)—Forecast till 2028
... Skin Tonic/Toner, Face Oil, Scrubs, Sunscreen, Supplements, Mist/Spray, Pads/Wipes, Gels, and Others), Claim (Acne, Hydration, Smooth/Brighten, Environmental Damage, Cellular Aging, Wound Healing, Atopic Dermatitis, Eczema, Rosacea, Psoriasis, and Others), Consumer Group (Women and Men), Age ... Read More
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North America Organic Baby Food Market Outlook and Forecast to 2027 - Driven by the rising number of millennial parents who are increasingly health conscious and adopting natural, minimally processed food
... America Organic Baby Food Market Outlook and Forecast to 2027 - Driven by the rising number of millennial parents who are increasingly health conscious and adopting natural, minimally processed food” provides acomprehensive analysis of the ... Read More
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Global Halal Tourism Market Size study, By Type (Domestic Tourism, International Tourism), By Application (Millennials, Senior Citizens, Female Segment, Families), By Purpose (Leisure, Business, Ramadan), By Budget (Luxury, Medium Budget, Low Budget), and Regional Forecasts 2022-2028
... 2022-2028 Global Halal Tourism Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Halal ... Read More
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Consumer Behavior 2023
... presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries ofcurrent research and other information useful for retailers, marketers, advertisers, andbusiness consultants are presented. W hile there are other publications focusing ongeneral ... Read More
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Pet Clothing Market By Product Type (Shirts and Tops, Coats and Jackets, Sweater and Hoodies, Others), By Pet Type (Dogs, Cats, Others), By Distribution Channel (Offline, Online), By Pet Owner (Gen X, Millennial, Baby Boomer, Gen Z, Builder): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Gen Z, Builder): Global Opportunity Analysis and Industry Forecast, 2021-2031 The global pet clothing market size was valued at $5,190.8 million in 2021, and is expected to reach $7,663.7 million by 2031, registering a CAGR ... Read More
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Global Sustainable Tourism Market Size study, By Type (Coastal Tourism, Mountain Tourism, Island Tourism), By Application (Solo, Group, Family, Couples), By Age Group (Millennial, Baby Boomers, Generation X, Silver hair), and Regional Forecasts 2022-2028
... Sustainable Tourism Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Sustainable Tourism can ... Read More
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India’s Macroeconomic Opportunities, 2030
... slowing economic conditions and the COVID-19 pandemic in 2019 and 2020, respectively, the Indian economy is gradually returning to a sustained growth trajectory with an 8.2% growth forecast for 2021-22. As external headwinds to economic ... Read More
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Wine Market by Product Type, Color Type, and Geography - Insights, Size, Share, Opportunity Analysis, and Industry Forecast, 2022 - 2028
... mainly directly consumed, while also extending its use for cooking purpose and religious rites. The changing consumer lifestyle and the growing awareness of the health benefits of wine has further led many consumers shift from ... Read More
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Global Cannabidiol (CBD) Tea Market Size study, by Type (Marijuana Derived, Hemp Derived, Synthetic and Others) by Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online and Others) by Application (Millennial, Gen-z and Baby boomers) and Regional Forecasts 2022-2028
... boomers) and Regional Forecasts 2022-2028 Global Cannabidiol (CBD) Tea Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the ... Read More
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Global Contactless Services Growth Opportunities
... To reverse the apprehensions instilled in people’s minds with regard to personal hygiene and safety and return to the pre-pandemic stage of stability, businesses across all industries have realized the need to incorporate contactless/no-touch solutions ... Read More
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Malaysia E-Commerce Shipments Market Outlook to 2026F- Driven by Increasing Tech Savvy Millennials, Growing Demand for Faster Deliveries and Improving Logistics Infrastructure in the country
... Driven by Increasing Tech Savvy Millennials, Growing Demand for Faster Deliveries and Improving Logistics Infrastructure in the country provides" a comprehensive analysis of the potential of e-commerce and e-commerce logistics market in Malaysia. The report ... Read More
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U.S. Debt Collection Agencies: An Industry Analysis
... of complaints to the FTC. Federal and state regulations have reduced recovery rates, resulting in slow growth. However, the Covid-19 pandemic really didn’t hurt this business, as consumers used stimulus payments and enhanced unemployment benefits ... Read More
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Greece Luxury Travel Market by Type of Tour (Customized & Private Vacations, Adventure & Safari, Cruise/Ship Expedition, Small Group Journey, Celebration & Special Events, and Culinary Travel & Shopping), Type of Traveler (Absolute Luxury, Aspiring Luxury, and Accessible Luxury) and Age Group (Millennial, Generation X, Baby Boomer, and Silver Hair): Opportunity Analysis and Industry Forecast 2021–2030
... Luxury, and Accessible Luxury) and Age Group (Millennial, Generation X, Baby Boomer, and Silver Hair): Opportunity Analysis and Industry Forecast 2021–2030 The Greece luxury travel market size was valued at $767.8 million in 2020, and ... Read More
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Niche Tourism, 2022 Update - Thematic Research
... economy because niche tourists are constantly searching for engaging and unique experiences which match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area. Subsequently, niche tourism is ... Read More
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Global Luxury Travel Market Size study, by Tour Outlook (Customized & Private Vacations, Safari & Adventure, Cruises, Yachting & Small Ship Expeditions, Celebration Journeys, Culinary Travel & Shopping, Others) by Age Group Outlook (Millennial, Generation X, Baby Boomers, Silver Hair) and Regional Forecasts 2021-2027
... X, Baby Boomers, Silver Hair) and Regional Forecasts 2021-2027 Global Luxury Travel Market is valued approximately USD 1980.72 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 4.90 ... Read More
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Pet Litter, Clean-Up, and Odor Control: U.S. Market Trends and Opportunities, 2nd Edition
... full retail spectrum, including mass-market outlets (supercenters, mass merchandisers, supermarkets, warehouse clubs, drugstores, dollar stores), pet specialty stores (independents and chains), and the Internet. Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends, 2nd ... Read More
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Eating Trends: Generational Food Shopping
... and Millennials/Gen Y (age 25-39). For context and comparison, in addition, parallel data are provided for Gen X (age 40-54), Baby Boomers (age 55-74), and older Seniors (age 75+). The psychographic and product usage data ... Read More
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U.S. Pet Market Outlook, 2018-2019
... 5%. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market. Continuing the trend of channel migration, the pet food and pet supply retail channels are ... Read More
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Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
... Z demographic. They account for 16% of the U.S. population. The 21 million teens in the 13- to 17-year-old age group represent more than 6% of the population, while the 31 million 18- to 24-year-olds ... Read More
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Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
... and highlights how pet product and service marketers can best appeal to these 57 million pet owners in the 18- to 39-year-old age group. Gen Z and Millennial pet owners as a group differ from ... Read More
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Millennials and Financial Services: Reclaiming the "Unbanked"
... savings accounts. As of 2015, 55% of 18- to 34-year-olds were “unbanked” in this sense, up from 49% in 2008. In contrast, the share of Millennials who are institutionally unbanked is falling—that is, the share ... Read More
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Millennial Menus: Culinary Trend Tracking Series
... the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a ... Read More
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Millennials as Pet Market Consumers
... 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners. ... Read More
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