Generation Y Market Research Reports & Industry Analysis
Yet, paradoxically, survey data show that Millennials are less likely than any other age segment to have cut spending during the recession, and they are more optimistic than other American consumers about the future of the American economy. Millennials in the 18- to 24-year-old age group have significant discretionary income, while many 25- to 29-year-olds are beginning high-income careers and are entering the heavy-spending life stage of forming households and creating families. With an aggregate income of nearly $1 trillion, adult Millennials can be expected to play a key role in the recovery of the American economy and consequently offer significant opportunities to marketers of consumer goods and services.
Nearly 40% of Gen-Y adults are members of multicultural population groups. Hispanics comprise 18% of the Gen-Y population, while Blacks account for 15% and Asians approximately 4%. The 25- to 29-year-old segment is somewhat more diverse than the 18- to 24-year-old segment.
Between 2010 and 2015 the non-Hispanic white segment of the 20- to 29-year-old population is expected to decline by 350,000 while the multicultural component of this age group will increase by nearly 2 million. As a result, all of the growth in the 20- to 29-year-old population will be generated by Hispanic, black and other multicultural population groups.
There are approximately 4.3 Millennials in the 25- to 29-year-old age segment with college degrees who are working on a full-time, year-round basis. Men in this demographic have annual average earnings of $56,593, while women in this category on average earn $45,524 annually.
Generation Y Industry Research & Market Reports
-
South Korea Coffee and Tea Capsules Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032
... Looking forward, IMARC Group expects the market to reach US$ 1,909.1 Million and US$ 19.3 Million by 2032, exhibiting a growth rate (CAGR) of 9.6% and 9% during 2024-2032 (respectively). Significant growth in the food ... Read More
-
Beard Grooming Products Market Report by Product (Beard Oil, Beard Wax, Beard Shampoo, and Others), Type (Conventional, Organic), Age Group (Millennials, Gen X, Baby Boomer), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), End-User (Personal, Commercial), and Region 2024-2032
... Others), End-User (Personal, Commercial), and Region 2024-2032 The global beard grooming products market size reached US$ 29.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 51.6 Billion by 2032, exhibiting ... Read More
-
Bubble Tea Market By Flavor (Original Flavor, Coffee Flavor, Fruit Flavor, Chocolate Flavor, Milk Flavor, Others), By Base Ingredient (Black Tea, Green Tea, Oolong Tea, White Tea), By Component (Flavor, Creamer, Sweetener, Liquid, Toppings, Others), By End User (Generation Z, Millennials, Generation X): Global Opportunity Analysis and Industry Forecast, 2024-2033
... By End User (Generation Z, Millennials, Generation X): Global Opportunity Analysis and Industry Forecast, 2024-2033 The global bubble tea market was valued at $3,093.0 million in 2023, and is projected to reach $5,375.1 million by ... Read More
-
Consumers as Corporate IT Buyers and Technology Decision-Makers: Appreciate the Millennials, Prepare for Gen Z
... and technology decision-makers. "There are opportunities for vendors as millennials continue to replace members of Gen X as corporate IT buyers and technology decision-makers," said Greg Ireland, research director, Future Consumer Agenda at IDC. "Millennials ... Read More
-
Tourism Destination Market Insight: Eastern Europe (2024)
... as well as a SWOT analysis. Key Highlights - In 2023, international arrivals into the region reached 70.54 million travelers and are expected to reach pre-pandemic levels in 2025 (102.57 million travelers). As per GlobalData, ... Read More
-
Ecotourism Market By Age group (Generation X, Generation Y, Generation Z), By Traveler type (Solo, Group), By Sales channel (Travel agents, Direct): Global Opportunity Analysis and Industry Forecast, 2024-2035
... $210.4 billion in 2023 and is projected to reach $829.8 billion by 2035, registering a CAGR of 11.7% from 2024 to 2035. The ecotourism market is witnessing significant growth driven by a confluence of factors. ... Read More
-
Global Anti Aging Market (2024 Edition): Analysis By Type (Chemical Peel, Botox, Dermal Fillers, Other Types), By Demographics, By Region, By Country: Market Insights and Forecast (2020-2030)
... report titled “Global Anti Aging Market (2024 Edition)” which provides a complete analysis of the Global Anti Aging industry in terms of market segmentation By Type (Chemical Peel, Botox, Dermal Fillers, Other Types), By Demographics ... Read More
-
Protein Supplements Market Forecasts to 2030 – Global Analysis By Product (Animal-Based Protein Supplement, Plant-Based Protein Supplement, Protein Bars, Protein Powders, Ready to Drink and Other Products), Age Group (Baby Boomers, Generation X and Millennials), Distribution Channel (Direct to Consumers, Supermarkets and Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, Gym and Health Clubs, Specialist Sport Store and Other Distribution Channels), Application and By Geography
... Distribution Channel (Direct to Consumers, Supermarkets and Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, Gym and Health Clubs, Specialist Sport Store and Other Distribution Channels), Application and By Geography According to Stratistics MRC, the ... Read More
-
Leisure Travel Market Report by Traveler Type (Solo, Group), Age Group (Baby Boomers, Generation X, Millennial, Generation Z), Expenditure Type (Lodging, Transportation, Food and Beverage, Events and Entertainment, and Others), Sales Channel (Conventional Channel, Online Channel), and Region 2024-2032
... Channel), and Region 2024-2032 The global leisure travel market size reached US$ 869.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,639.4 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More
-
Luxury Travel Market Share, Size, Trends, Industry Analysis Report, By Tour (Safari & Adventure, Culinary Travel & Shopping, Others), By Age Group (Millennial, Baby Boomers, Others), By Region, And Segment Forecasts, 2024 - 2032
... global luxury travel market size is expected to reach USD 2.46 trillion by 2032, according to a new study by Polaris Market Research. The report “Luxury Travel Market Share, Size, Trends, Industry Analysis Report, By ... Read More
-
Enotourism Global Market Report 2024
... Concha y Toro S.A.; Yalumba Winery; Domaine Chandon Enotourism Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market. This ... Read More
-
Case Study: OTAs’ Influence on the Travel Industry
... the travel industry by analyzing their use cases across multiple sectors within the tourism industry. The case study also discusses the challenges and opportunities facing OTA's. Key Highlights During 2022, the OTA market value performance ... Read More
-
Global Circular Fashion Market, By Product Type (Apparel, Accessories, Footwear, Others), By End-use (Men, Women, Kids, Unisex, Others), By Distribution Channel (Online, Offline, Others), By Textile Source (Organic, Recycled, Reused, Natural Materials, Others), By Consumer Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific)
... Group (Millennials, Generation X, Generation Z, Baby Boomers, Others), By Geography (North America, Latin America, Europe, Middle East & Africa, and Asia Pacific) The Circular fashion Market size was valued at US$ 6.09 Billion in ... Read More
-
Culinary Tourism Market Report by Activity Type (Culinary Trials, Cooking Classes, Restaurants, Food Festivals and Events, Others), Tour Type (Domestic, International), Age Group (Baby Boomers, Generation X, Generation Y, Generation Z), Mode of Booking (Online Travel Agents, Traditional Agents, Direct Booking), and Region 2024-2032
... Travel Agents, Traditional Agents, Direct Booking), and Region 2024-2032 The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,515.1 Billion by 2032, ... Read More
-
U.S. Luxury Travel Market Size, Share & Trends Analysis Report By Tour (Customized & Private Vacations, Safari & Adventure), By Age Group (Millennial, Generation X), By Booking Mode, By Region, And Segment Forecasts, 2024 - 2030
... 2030 U.S. Luxury Travel Market Growth & Trends The U.S. luxury travel market is anticipated to reach USD 634.27 billion by 2030 and it is projected to grow at a CAGR of 8.1% from 2024 ... Read More
-
TrendSights Analysis 2023 - Digital Lifestyles
... why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last. Being ... Read More
-
Sharing Economy Market By Type (Sharing Accommodation, Sharing Transportation, Sharing Finance, Others), By End User (Generation Z, Millennials, Generation X, Boomers): Global Opportunity Analysis and Industry Forecast, 2023-2032
... at $387,074.5 million in 2022 and is projected to reach $827,098.1 million by 2032, growing at a CAGR of 7.7% from 2023 to 2032. The sharing economy, often referred to as a collaborative economy or ... Read More
-
Community Based Tourism Market By Age (Generation X, Generation Y, Generation Z), By Traveler Type (Solo, Group), By Sales Channel (Travel Agents, Direct): Global Opportunity Analysis and Industry Forecast, 2023-2032
... Market was valued at $575.9 billion in 2022, and is projected to reach $2136.8 billion by 2032, growing at a CAGR of 14.1% from 2023 to 2032. Community-based tourism (CBT) is a part of sustainable ... Read More
-
Europe Quick E-Commerce (Quick Commerce) Market, By Business Mode (Dark Stores, Cloud Stores, Hybrid Stores, Dark Warehouses, 3PL Utilization), By Product Category (Groceries, Food & Beverage, Alcohol, Health & Beauty, Household Products, Pet Care, Others), By Order Size (<$10, $10-$20, $21-$30, $31-$40, >$40), By Delivery Time (<30 Mins, 30-60 Mins, 1-2 Hours, 2-4 Hours, >4 Hours, Scheduled Delivery), By Consumer Group (Generation Z, Millennials, Generation X, Baby Boomers, Traditionalists)
... By Order Size ( $40), By Delivery Time ( 4 Hours, Scheduled Delivery), By Consumer Group (Generation Z, Millennials, Generation X, Baby Boomers, Traditionalists) Europe Quick E-Commerce (Quick Commerce) Market, By Business Mode (Dark Stores, ... Read More
-
Sharing Accommodation Market By Type (Business to Consumer (B2C), Business to Business (B2B), Peer to Peer (P2P)), By Application (Generation Z, Millennials, Generation X, Boomers): Global Opportunity Analysis and Industry Forecast, 2023-2032
... accommodation market was valued at $120.8 billion in 2022, and is projected to reach $235.7 billion by 2032, growing at a CAGR of 6.4% from 2023 to 2032. Sharing accommodation, frequently referred to as shared ... Read More
-
Health and Wellness - Consumer TrendSights Analysis, 2023
... consumers. The report includes: trend snapshot of how Health & Wellness is manifesting in different sectors; deep dive into what, why, and how this trend is shaping consumer behavior; product examples by mega-trends to showcase ... Read More
-
Mobile Payment Market by Age (Generation Z, Millennials, Generation X, and Baby Boomers), by Payment Type (Proximity and Remote), by Application (Money Transfers, Merchandise Purchases, Bill Payments, Airtime Top-ups, Ticketing, and Others) – Global Opportunity Analysis and Industry Forecast, 2023–2030
... Analysis and Industry Forecast, 2023–2030 Meta Title: Mobile Payment Market Size and Share | Statistics - 2030 Meta Des: mobile payment market was valued at $67.26 billion in 2022 and is slated to surpass $221.92 ... Read More
-
Buy Now Pay Later Market Analysis and Forecast to 2032: By Channel (Online and POS), Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Others), End User (Generation X, Generation Z/Millennials and Baby Boomers), and Region
... Region Buy Now Pay Later is a financing option that allows consumers to purchase items and pay for them over time. This option is often used for big-ticket items, such as furniture or appliances. Consumers ... Read More
-
Consumer Values and Behaviour in China
... report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal ... Read More
-
Consumer Values and Behaviour in South Korea
... South Korea report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping ... Read More
Research Assistance
