Financial Market Research Reports & Industry Analysis

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

...Show More ...Show Less


Financial Industry Research & Market Reports

  • Country Economic Forecasts - Mexico

    ... a 5% GDP rebound for the full year, below our 5.2% 2021 growth estimate, suggesting a pending revision to previous data. We now expect a 2% GDP expansion in 2022, down from 2.2% last month, ... Read More

  • Country Economic Forecasts - Germany

    ... the latest infection wave took its toll and, although high-frequency and survey data for January was fairly encouraging, we have become more downbeat about the outlook. Material upward revisions to our oil and gas price ... Read More

  • Country Economic Forecasts - United States

    ... on the quarter. But as the Omicron wave recedes, we foresee a spring rebound led by buoyant demand for in-person services. Given the weak start to the year, we now forecast that the economy will ... Read More

  • Country Economic Forecasts - South Africa

    ... GDP likely rose by 1.1% q-o-q during the final quarter of 2021, translating into an aggregate growth rate of 4.7%. We expect growth will moderate in 2022, with real GDP forecast to expand by 1.8%. Read More

  • Morocco Cities Review

    ... with implementation of the Smart City initiative, and addressing of the need for improved access to basic electricity, water and sanitation. Rabat has one of the highest unemployment rates among Morocco’s cities, but major investment ... Read More

  • Romania Cities Review

    ... leaders in terms of internet connectivity, with the National Strategy on Digital Agenda for Romania for 2020 expected to enhance digital services across Romanian cities. Meanwhile, consumer expenditure is forecast to grow at the fastest ... Read More

  • Thailand Cities Review

    ... and services sales in urban areas, and ongoing investment projects into supporting infrastructure will assist in driving economic growth in Bangkok, Rayong and Pattaya-Chonburi. Nevertheless, reliance on tourism income leaves cities such as Phuket exposed ... Read More

  • Peru Cities Review

    ... threatens with looming socioeconomic issues, including elevated income inequality, high crime rate, severe traffic congestions, lack of sanitation and affordable housing. Rising climate risks will further foster urbanisation, hindering sustainable development of cities... Euromonitor International’s ... Read More

  • Nigeria Cities Review

    ... wealthiest population in the country, attracting affluent residents. However, poverty remains a widespread issue in Nigeria, resulting in a large proportion of the population living in slums, as well as the majority of consumer expenditure ... Read More

  • Country Economic Forecasts - Eurozone

    ... has led us to lower our forecast for Q1. But as we assume that the health situation will not result in hard lockdowns, we expect the economy to recover the lost ground by mid-year, with ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ... the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent ... Read More

  • Hispanics: Demographic and Consumer Spending Trends, 9th Edition

    ... spending power. First, the number of Hispanic households has been growing faster than the number of non-Hispanic households. Second, average spending by Latino households has increased more than average spending by non-Hispanic households. These two ... Read More

  • Ladies’ Cards 2014: A global collection, overview and analysis of credit and debit cards for women

    ... is the only off-the-shelf report available systematically collecting, sorting and analyzing female card products. Half of the world’s population is female, however less than 0.1% of the payment card products are designed for women. There ... Read More

3 4 5 6 7 8 next >

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings