Financial Market Research Reports & Industry Analysis

The three most important variables in real estate are location, location and location. For business, demographics tells you where your customers are, who they are, and what they want, making it the ‘location’ of business. Demographics is a way to describe the characteristics of human population. Widely used in public policy, marketing and sociology, demographics data is the life’s blood of a wide variety of users: from presidential campaigns looking to get out the vote to a mom and pop ice cream store hoping to target advertising to an area with a large number of children.

Detailed demographics data is invaluable, but can be difficult to come by. It allows an organization or business to specifically target segments of the population with advertising or messaging tailored to elicit a response based on age, gender, hobbies, socio-economic status, race, ethnicity, and past purchasing habits. Accurate demographic data will allow for higher return on investment and avoid wasted resources by focusing attention to where it will be most effective, but polling is costly and time consuming, placing it outside of the realm of possibility for most businesses.

The reports in the MarketResearch.com Demographics Category represent powerful tools, available to assist organizations in better understanding their current and prospective customer base. They break down marketing trends, purchasing habits, and future trends based on the many factors listed above, as well as region, country and religion. Combining these factors, you will be able to gain invaluable insight into who your customers are, as well as who they could be in the future.

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Financial Industry Research & Market Reports

  • Simplicity - Consumer TrendSights Analysis, 2023

    ... it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last. Despite the ... Read More

  • United Kingdom (UK) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Gen X, Millennial, Older Millennial, Younger Millennial and Boomers)

    ... country analysis and competitor benchmarking - looks at six different customer personas in the UK market. It offers a deep dive into their financial goals, unmet needs, and banking preferences while providing actionable steps for ... Read More

  • Cameroon in 2040: The Future Demographic

    ... an extremely young country due to its high birth rates and low life expectancy. A surging youthful populace could make Cameroon more appealing as a consumer market, however poverty and inequality will remain major issues ... Read More

  • Hong Kong (China SAR) Retail Banking Analysis by Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner)

    ... Consumer Profiles (Older Gen Z, Younger Millennial, Older Millennial, Younger Gen X, Older Gen X and SME owner) report, which is part of a series of Hong Kong content including country analysis and competitor benchmarking ... Read More

  • Global Neobanking Market and Trends 2023

    ... and developments of neobanks was accelerated throughout the pandemic. Many consumers switched to online services in various aspect of their lives, and banking was no different. The global neobanking market size has almost doubled between ... Read More

  • Megatrends in Poland

    ... trend has manifested in Poland. Euromonitor's Megatrends in Poland report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, ... Read More

  • Consumer Values and Behaviour in Saudi Arabia

    ... and Behaviour in Saudi Arabia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, ... Read More

  • Megatrends in Chile

    ... trend has manifested in Chile. Euromonitor's Megatrends in Chile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, ... Read More

  • Economy, Finance and Trade in Latin America

    ... most Latin American countries. In light of global economic slowdown, regional exports continue stagnating, while rising energy and other commodity prices pressure trade balances. Deteriorating government revenue and pressing social issues burden state budgets. Strategy ... Read More

  • Economy, Finance and Trade in Asia Pacific

    ... reforms and transformation, strong manufacturing, exports and foreign investments, improving intraregional cooperation, as well as growing consumer bases and incomes. However, the near-term outlook is dimmed by weakening global demand, surging inflation, monetary tightening and ... Read More

  • Megatrends in Denmark

    ... trend has manifested in Denmark. Euromonitor's Megatrends in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, ... Read More

  • Global Income and Expenditure Trends

    ... in identifying how to maintain consumer loyalty and reach increasingly frugal consumers. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources ... Read More

  • Consumer Lifestyles in Nigeria

    ... in Nigeria. Euromonitor's Consumer Lifestyles in Nigeria report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, ... Read More

  • Consumer values and behaviour in the US

    ... and behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, ... Read More

  • Personalization in Banking - Thematic Research

    ... survey data on which types of personalization matter most to banks’ customers, and includes market-level data on job analytics worldwide within the theme. It also offers a summary of key merger and acquisition activity, a ... Read More

  • Consumer values and behaviour in the United Kingdom

    ... Consumer values and behaviour in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, ... Read More

  • Megatrends in the United Kingdom

    ... how each trend has manifested in the United Kingdom. Euromonitor's Megatrends in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, ... Read More

  • Consumer Types in the United kingdom

    ... and grouping consumers based on shared traits and preferences, companies can better develop products and marketing campaigns that resonate with key customers. This report includes in-depth profiles of the five consumer types in the United ... Read More

  • Bolivia in 2040: The Future Demographic

    ... the younger regional countries due to relatively high birth rates and low life expectancy. Urbanisation will be brisk. As the population surges and incomes rise, Bolivia should become an increasingly appealing consumer market up to ... Read More

  • United Arab Emirates in 2040: The Future Demographic

    ... in ten people will be foreign citizens in 2040 as reliance on foreign labour continues. Ageing will affect consumer trends as well as creating financial, social and health challenges. Dubai will continue to dominate the ... Read More

  • Vietnam Cities Review

    ... greatest potential for future economic growth. However, challenges for the country’s cities will persist – in the near term, increasing global inflation, and in the longer run, ageing populations and burdens on cities’ infrastructure, due ... Read More

  • The UK Cities Review

    ... for future economic growth. However, challenges for the country’s cities will persist – in the near term, increasing global inflation, and in the longer run, population ageing. Euromonitor International’s City Review reports analyse key trends ... Read More

  • Megatrends in Hong Kong, China

    ... how each trend has manifested in Hong Kong, China. Euromonitor's Megatrends in Hong Kong, China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, ... Read More

  • How Customers Purchased Private Medical Insurance in 2021?

    ... and reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the PMI market over the next few years. The medical expenses ... Read More

  • Country Economic Forecasts - Egypt

    ... back was supported by a return of Russian tourists following the nation’s decision to lift a six-year ban on direct flights to Egypt. The conflict in Ukraine is crushing hopes that the strong inflow of ... Read More

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