Demographics Market Research Reports & Industry Analysis
As businesses look to expand their reach and grow their customer base, understanding their target audience becomes more critical than ever before. Demographic research is a powerful tool for companies looking to connect with their customers and tailor their marketing and product development strategies so they are more effective and impactful. MarketResearch.com is proud to offer a huge range of demographic market research reports that provide deep insights into consumer behavior and preferences across a broad range of industries.
Access the Latest Demographic Data and Trend Analysis
- Our demographic research reports provide comprehensive qualitative and quantitative data that covers consumer attitudes, purchasing habits, and lifestyle trends.
- With our reports, you can get a detailed look at different consumer groups categorized by age, gender, ethnicity, income level, and location, so you can better understand their needs, preferences, and pain points.
- Best of all, our research is highly actionable, allowing you to identify the most promising target markets for your products and services, understand large-scale trends, and drive sales growth.
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At MarketResearch.com, we're committed to providing businesses with the demographic insights they need to succeed in today's competitive marketplace. Our demographic market research reports can help you make better informed decisions to increase profitability and take your business to the next level. With our extensive data and analysis, you will be better equipped to meet the needs of your target audience and respond to changes in the marketplace.
Demographics Industry Research & Market Reports
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Eating Trends: Restaurant Use
... a focus on fast-food (limited-service) and full-service (sit-down table service) chain restaurants. The purchasing, demographic, and psychographic data presented draw on the MRI-Simmons national consumer survey series, primarily referencing the Spring 2019 survey release, but ... Read More
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Eating Trends: Mealtimes and Snacking
... and snacks that better fit our increasingly busy lifestyles. Running concurrent with this trend is an uptick in conscientiously seeking out healthy snack foods and avoiding mindless noshing. An offshoot of these developments is the ... Read More
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Affluent Food Shoppers
... of $150,000 or more. Affluent food shoppers are further segmented into mass affluent food shoppers, with a household income of $150,000-$249,999, and highly affluent food shoppers, with an income of $250,000 or more. The report ... Read More
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Affluent and High Net Worth Market: Wealth, Banking, and Payments Trends, 8th Edition
... affluent household wealth upward. Post-recession household growth is most pronounced among affluent households, which grew by 90% from 2010 to 2019. As a result, upper affluent ($500K+ income) households now comprise roughly 2% of all ... Read More
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The African-American and Hispanic Markets: Wealth, Banking, and Payment Trends
... finances by demographic; analyzing net worth, asset, and debt trends; highlighting banking relationships and attitudes toward money management, financial institutions, and discrimination; and researching payment preferences and mobile banking, app, and wallet use. Heavy emphasis ... Read More
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Hispanic Market: Wealth, Banking, and Payment Trends
... down into Hispanic household finances by demographic, analyzes net worth, asset, and debt trends; banking relationships and attitudes toward money management, financial institutions, and discrimination; and payment preferences and mobile banking, app, and wallet use. Read More
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The Financial Services Market: African Americans
... is up 49%since 2010. Compared to 2010, African American household wealth is expected to be up 70% in 2019. Yet that’s only part of the picture. There exists opportunity and need for financial institutions to ... Read More
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U.S. Pet Market Outlook, 2018-2019
... 5%. Burgeoning online sales and strong numbers in veterinary services and pet food contributed to the advancement of the market. Continuing the trend of channel migration, the pet food and pet supply retail channels are ... Read More
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Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
... Z demographic. They account for 16% of the U.S. population. The 21 million teens in the 13- to 17-year-old age group represent more than 6% of the population, while the 31 million 18- to 24-year-olds ... Read More
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Gen Z and Millennials as Pet Market Consumers: Dogs, Cats, Other Pets
... and highlights how pet product and service marketers can best appeal to these 57 million pet owners in the 18- to 39-year-old age group. Gen Z and Millennial pet owners as a group differ from ... Read More
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Affluent Consumers: Demographic Patterns and Spending Trends, 7th Edition
... consumer market in an era marked by this widening gulf between the affluent and everyone else. One finding of potential importance to luxury marketers is that some affluent consumers cope with the stigma of wealth ... Read More
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Targeting UK Mass Affluents with Insurance
... have higher household incomes, and be married compared to retail customers. The assets of mass affluents are higher value, making their insurance needs more complex. They have different lifestyles compared to retail customers, meaning they ... Read More
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Hispanics as Pet Market Consumers
... foundation for successful marketing strategies. For example, when selecting dog foods Hispanic dog owners are more likely than other dog owners to bear in mind the food texture and taste preferred by their dogs. Latino ... Read More
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Hispanic Foods & Beverages: United States
... cheese retail sales are provided in annual series from 2011 to 2015. Furthermore, 2014 and 2015 US Hispanic food sales tracked by Information Resources are segmented in 12 product categories in terms of value in ... Read More
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Hispanic Foods and Beverages in the U.S., 6th Edition
... to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual ... Read More
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African-Americans: Demographic and Consumer Spending Trends, 10th Edition
... the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent ... Read More
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Millennials and Financial Services: Reclaiming the "Unbanked"
... savings accounts. As of 2015, 55% of 18- to 34-year-olds were “unbanked” in this sense, up from 49% in 2008. In contrast, the share of Millennials who are institutionally unbanked is falling—that is, the share ... Read More
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Hispanics: Demographic and Consumer Spending Trends, 9th Edition
... spending power. First, the number of Hispanic households has been growing faster than the number of non-Hispanic households. Second, average spending by Latino households has increased more than average spending by non-Hispanic households. These two ... Read More
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Mass Affluents: Attitudes and Needs in Australia
... for providers. The mass affluent segment in Australia tends to be older, with over 75% having combined assets of A$300,000 on average. At the same time this consumer group also tends to be more conservative ... Read More
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Millennial Menus: Culinary Trend Tracking Series
... the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly more likely than those 35+ to like standing out in a ... Read More
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Millennials as Pet Market Consumers
... 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old age group now account for around one in three pet owners. ... Read More
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Ladies’ Cards 2014: A global collection, overview and analysis of credit and debit cards for women
... is the only off-the-shelf report available systematically collecting, sorting and analyzing female card products. Half of the world’s population is female, however less than 0.1% of the payment card products are designed for women. There ... Read More
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