Public Relations Market Research Reports & Industry Analysis
There are many facets to the public relations industry including media relations, government relations, corporate public relations, consumer and lifestyle public relations, financial relations and industry relations.
Common tools that are used in public relations are press kits, press releases, blogs, and social media sites such as Twitter, Face book, and LinkedIn.
The job of public relations specialists is to present their client in the best possible light and to generate positive publicity. In the world of government and politics, public relations people are called press secretaries. They manage political campaigns, explain policy, and inform the public about government agency activity.
Public relations people who work for a business may handle consumer relations and in house communications between the different offices. They are often responsible for enhancing the company’s reputation.
Public relations people often write speeches, respond to media inquiries and speak directly to press on behalf of their client.
Negative public relations is a method of attacking the target or opponent’s reputation or identity in the corporate world. Negative public relations concentrates on discrediting the competition or opposition. In politics, this type of public relations is called a smear campaign.
Public Relations Industry Research & Market Reports
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Healthcare Marketing & Communications Market by Type (Multi-Channel, Omnichannel), Services (Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations), End-User - Global Forecast 2024-2030
... estimated at USD 49.08 billion in 2023 and expected to reach USD 52.64 billion in 2024, at a CAGR 7.38% to reach USD 80.80 billion by 2030. Healthcare marketing & communications encompass various strategies and ... Read More
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Public Relations & Communication Activities in the UK - Industry Market Research Report
... annual rate of 3.4% to £3.6 billion. Demand for PR and communication services depends on a company's marketing budget, which is affected by business confidence. PR and communications activities revenue has been affected by fluctuating ... Read More
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Global Public Relations Agencies - Industry Market Research Report
... including managing a company's image or promoting products to target certain demographics. Agencies have dedicated a greater proportion of their budgets to public relations in place of traditional advertising in recent years, they have effectively ... Read More
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Advertising, Public Relations and Marketing Services (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2030, NAIC 541800
... Top Companies Within Its Industry, and Revenue Forecasts to 2030, NAIC 541800 Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Advertising, Public ... Read More
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2024 Global Marketing Research And Public Opinion Polling Industry Report (2025-2030 Outlook)
... for 46 countries (Wharry Sharpe Research) The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) ... Read More
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2024 Global Public Relations Agencies Industry Report (2025-2030 Outlook)
... The Global Industry Outlook reports provide industry size and growth data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook projection (2025-2030) for 46 countries. Industry and product ... Read More
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Public Relation Robots Market by Product (Telepresence public relation robots, Humanoid public relation robots, and Others), End User (Hotels and restaurants, Mobile guidance and information, Media relation robots, and Others), and Region 2024-2032
... public relation robots market size reached US$ 6.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.2 Billion by 2032, exhibiting a growth rate (CAGR) of 8.12% during 2024-2032. The ... Read More
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Global Public Relations (PR) Software Market Growth (Status and Outlook) 2024-2030
... With growing demand in downstream market, the Public Relations (PR) Software is forecast to a readjusted size of US$ 6516 million by 2030 with a CAGR of 7.3% during review period. The research report highlights ... Read More
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The 2025-2030 World Outlook for Public Relations Tools
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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The 2025-2030 World Outlook for Management, Consulting, and Public Relations Services
... given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative ... Read More
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The 2025-2030 World Outlook for Public Relations
... earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a ... Read More
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The 2025-2030 World Outlook for Public Relation Robots
... potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly ... Read More
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Public Relations Firms in the US - Industry Market Research Report
... has faced moderate volatility as it is affected by consumer trends and corporate budgets. PR firms faced some revenue volatility, as it experienced revenue losses in 2019 and slow growth in 2020. Agencies are affected ... Read More
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Public Relations Global Market Report 2024
... BFSI; Government and Public Sector; Telecom; IT; HealthCare; Media; EntertainmentCovering: Google LLC; Wells Fargo Advisors LLC; Teachers Insurance and Annuity Association of America; Salesforce.com Inc.; Charles Schwab & Co.Inc. Public Relations Global Market Report 2024 ... Read More
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Advertising, Public Relations, And Related Services Global Market Report 2024
... By Mode: Online; Offline 3) By Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT & Telecom; Healthcare; Media & EntertainmentCovering: Google LLC; MWWPR; Salesforce Inc.; WPP plc; Publicis Groupe S.A. Advertising, Public ... Read More
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Public Opinion Research in the US - Industry Market Research Report
... generalities about public opinion. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis ... Read More
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Global Public Relations (PR) Tools Market Research Report 2024(Status and Outlook)
... defined as the practice of managing communication between an organization and its publics. This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship ... Read More
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Market Research & Public Opinion Polling in Spain - Industry Market Research Report
... also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other ... Read More
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Market Research & Public Opinion Polling in Italy - Industry Market Research Report
... also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other ... Read More
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Market Research & Public Opinion Polling in France - Industry Market Research Report
... also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other ... Read More
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Market Research & Public Opinion Polling in Europe - Industry Market Research Report
... also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other ... Read More
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2023 Media Relations Services Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data utilizes ... Read More
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Public Relations (PR) Tools Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... expects the market to reach US$ 20.0 Billion by 2028, exhibiting a growth rate (CAGR) of 11% during 2023-2028. Public relations (PR) tools involve the establishment, identification, and maintenance of mutually beneficial relationships between various ... Read More
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2024 U.S. Public Relations Agencies Industry-Industry & Market Report
... on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends ... Read More
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2023 Full Public Relations Services Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical ... Read More
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