Marketing Market Research Reports & Industry Analysis
Marketing Industry Research & Market Reports
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IDC PlanScape: CPaaS to Optimize Marketing
... customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also ... Read More
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Voice of the Customer — A Look at Metrics and KPIs
... surveys to include indirect and inferred feedback, utilizing a variety of metrics like CSAT, NPS, and CES to gauge customer experiences and the performance of products and services provided by an organization. Challenges include selecting ... Read More
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Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing
... Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
... opportunity for guest engagement is contextualized. Contextualization is key to presenting guests and travelers with targeted messaging and calls to action that are more likely to resonate because they are delivered to the right person, ... Read More
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Global Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Regional Forecasts 2022-2032
... Market is valued approximately USD 31.34 billion in 2023 and is anticipated to grow with a growth rate of more than 9.4% over the forecast period 2024-2032. Sales and Marketing Business Process Outsourcing (BPO) involves ... Read More
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Asia Pacific Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Country Forecasts 2022-2032
... Process Outsourcing Market is valued approximately at USD 8.78 Billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.50% over the forecast period 2024-2032. Sales and Marketing BPO ... Read More
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Global Search Engine Marketing (SEM) Service Market Growth (Status and Outlook) 2024-2030
... 2023. With growing demand in downstream market, the Search Engine Marketing (SEM) Service is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report ... Read More
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Marketing Consultants in the US - Industry Market Research Report
... pricing and sales forecasting, among others. Over the five years to 2023, the industry has benefited from rising total advertising expenditure, which has resulted in greater demand for advisory services. As the economy improves, clients ... Read More
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The Shoptalk Bridge for Retail Technology 2024
... drives tens of thousands of retailers, vendors, and adjacent professionals to a specific location to comingle and connect. Where Shoptalk shines is in its ability to bring into focus the importance of technology as part ... Read More
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Healthcare BPO Market by Outsourcing Models, Provider (Patient Care, RCM), Payer (Claims Management, Billing & Accounts), Life Science (R&D, Manufacturing, Sales & Marketing (Analytics, Research)), & Region (Source, Destination) - Global Forecast to 2029
... global healthcare BPO market is projected to reach USD 626.6 billion by 2029 from USD 395.3 billion in 2024, at a CAGR of 9.7% from 2024 to 2029. The growth of the healthcare BPO market ... Read More
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Expanding Marketing Promotions Across the "4-O Matrix"
... While the traditional 4 Ps of marketing have long served as a foundation, they are no longer adequate for addressing the dynamic promotional needs of modern organizations, particularly in the B2B and SMB sectors. Despite ... Read More
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Influencer marketing
... the challenges of influencer marketing and how can a company position itself? Who are the players in the influencer marketing value chain? How can influencer marketing effectively reach consumers and what strategies have been implemented ... Read More
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2024 Global: Influencer Marketing Platform Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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2024 Global: Marketing Attribution Software Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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2024 Global: Marketing Resource Management (Mrm) Market - Innovative Markets Forecast (2030) report
... data for the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 ... Read More
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2024 Global: Geomarketing Market - Innovative Markets Forecast (2030) report
... 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression analysis in ... Read More
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2024 Global: Marketing Cloud Platform Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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2024 Global: Marketing Technology (Martech) Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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2024 Global: Marketing Automation Market - Innovative Markets Forecast (2030) report
... 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 using regression ... Read More
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2024 Global: Marketing Analytics Software Market - Innovative Markets Forecast (2030) report
... the period 2019 through 2030. Perry/Hope Partners' reports provide the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2019 to 2030 ... Read More
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Frost Radar™: Account-based Marketing Platforms, 2024
... offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies. ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value ... Read More
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Marketing Technology in the UK - Industry Market Research Report
... and develop an analytical understanding of their customers. Revenue is expected to rise at a compound annual rate of 4.1% over the five years through 2023-24 to £5 billion, including an anticipated 3% growth in ... Read More
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Important Foundational Lessons and Growth Opportunities for Improving Customer Experience
... an evolving customer experience (CX) landscape in which a back-to-basics theme emerged. While the rate of change is accelerating, thanks in large part to technology innovation designed to meet the challenge of growing customer engagements, ... Read More
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Decoding NVIDIA’s YouTube Advertisement Strategy in Q1 2024
... analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Expert Endorsements, Future Vision, Emotional Touch, safety, and Real-World Applications. Moreover, the report examines the overarching themes of ... Read More
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Artificial Intelligence (AI) Market by Offering (Discriminative AI, Generative AI, Hardware, Services), Technology (ML, NLP, Context-aware AI, Computer Vision), Business Function (Marketing & Sales, HR), Vertical and Region - Global Forecast to 2030
... intelligence market is projected to grow from USD 214.6 billion in 2024 to USD 1,339.1 billion by 2030, at a compound annual growth rate (CAGR) of 35.7% during the forecast period. Market is anticipated to ... Read More
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