Marketing Market Research Reports & Industry Analysis
Marketing Industry Research & Market Reports
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Digital Marketing Trends in Age-related Macular Degeneration - July 2024
... June 2023 to May 2024. This was followed by Bayer’s Eylea.us (353,000 visits). Overall, the highest proportion of traffic to branded AMD websites originated from direct sources, followed by organic. There was minimal paid search ... Read More
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Marketing Research and Public Opinion Polling - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... industry in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size ... Read More
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Marketing Consulting - 2024 U.S. Market Research Report with Updated Recession Risk Forecasts
... in the United States with over 100+ data sets covering 2015-2028. This Kentley Insights report is full of industry insights including historical and forecasted market size, revenue and industry breakdowns by product lines, size of ... Read More
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Organizational Growth Market - Forecast to 2033 : Type (Strategic Growth, Operational Growth, Financial Growth, Market Expansion, Product Development, Customer Acquisition, Revenue Growth, Profit Growth, Employee Growth, Others), Product (Software Solutions, Consulting Services, Training Programs, Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer Support Services, Others), Technology (Artificial Intelligence, Machine Learning, Big Data Analytics, Cloud Computing, Internet of Things, Blockchain, Robotic Process Automation, Augmented Reality, Virtual Reality, Others), Component (Software, Hardware, Services, Middleware, Network Infrastructure, Data Storage, Security Solutions, Communication Systems, Other
... Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer ... Read More
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Consumer Marketing & Advertising 2025
... experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are ... Read More
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Sports Marketing 2025
... Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the $400 billion sports marketplace. Read More
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Digital Advertising and Marketing
... reach US$1.5 Trillion by 2030, growing at a CAGR of 13.8% over the analysis period 2023-2030. Display Advertising and Marketing, one of the segments analyzed in the report, is expected to record a 15.2% CAGR ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2024-2032
... and Region 2024-2032 The global casino management systems market size reached US$ 8.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More
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Artificial Intelligence (AI) in Media and Entertainment
... US$18.9 Billion in the year 2023, is expected to reach US$89.0 Billion by 2030, growing at a CAGR of 24.8% over the analysis period 2023-2030. AI in Media and Entertainment Services, one of the segments ... Read More
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Content Marketing
... at a CAGR of 19.7% over the analysis period 2023-2030. Content Marketing for Brand Awareness, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$212.2 Billion by ... Read More
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Marketing Automation
... at a CAGR of 9.4% over the analysis period 2023-2030. Cloud Deployment, one of the segments analyzed in the report, is expected to record a 10.3% CAGR and reach US$6.2 Billion by the end of ... Read More
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Business-to-Business Marketing 2025
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Email Marketing Software
... by 2030, growing at a CAGR of 9.5% over the analysis period 2023-2030. On-Premise Deployment, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$1.0 Billion by ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing
... helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC, highlighting AI's transformative impact. "The MCM industry is experiencing robust growth fueled by ongoing AI innovation, first-party data ... Read More
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IDC PlanScape: CPaaS to Optimize Marketing
... customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also ... Read More
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Voice of the Customer — A Look at Metrics and KPIs
... surveys to include indirect and inferred feedback, utilizing a variety of metrics like CSAT, NPS, and CES to gauge customer experiences and the performance of products and services provided by an organization. Challenges include selecting ... Read More
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Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing
... Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
... opportunity for guest engagement is contextualized. Contextualization is key to presenting guests and travelers with targeted messaging and calls to action that are more likely to resonate because they are delivered to the right person, ... Read More
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Global Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Regional Forecasts 2022-2032
... Market is valued approximately USD 31.34 billion in 2023 and is anticipated to grow with a growth rate of more than 9.4% over the forecast period 2024-2032. Sales and Marketing Business Process Outsourcing (BPO) involves ... Read More
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Asia Pacific Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Country Forecasts 2022-2032
... Process Outsourcing Market is valued approximately at USD 8.78 Billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.50% over the forecast period 2024-2032. Sales and Marketing BPO ... Read More
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Global Search Engine Marketing (SEM) Service Market Growth (Status and Outlook) 2024-2030
... 2023. With growing demand in downstream market, the Search Engine Marketing (SEM) Service is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report ... Read More
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The Shoptalk Bridge for Retail Technology 2024
... drives tens of thousands of retailers, vendors, and adjacent professionals to a specific location to comingle and connect. Where Shoptalk shines is in its ability to bring into focus the importance of technology as part ... Read More
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Healthcare BPO Market by Outsourcing Models, Provider (Patient Care, RCM), Payer (Claims Management, Billing & Accounts), Life Science (R&D, Manufacturing, Sales & Marketing (Analytics, Research)), & Region (Source, Destination) - Global Forecast to 2029
... global healthcare BPO market is projected to reach USD 626.6 billion by 2029 from USD 395.3 billion in 2024, at a CAGR of 9.7% from 2024 to 2029. The growth of the healthcare BPO market ... Read More
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Expanding Marketing Promotions Across the "4-O Matrix"
... While the traditional 4 Ps of marketing have long served as a foundation, they are no longer adequate for addressing the dynamic promotional needs of modern organizations, particularly in the B2B and SMB sectors. Despite ... Read More
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Influencer marketing
... the challenges of influencer marketing and how can a company position itself? Who are the players in the influencer marketing value chain? How can influencer marketing effectively reach consumers and what strategies have been implemented ... Read More
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