Marketing Market Research Reports & Industry Analysis
Marketing Industry Research & Market Reports
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Consumer Marketing & Advertising 2023
... Consumer marketingtactics are categorized into 60 topics, each presented in a separate chapter. Currentmarket research and statistics, an analysis of effectiveness, surveys of marketers andconsumers, and discussions of trends are presented for each. The handbook ... Read More
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Business-to-business Marketing 2023
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Data and Analytics Dominate Martech Spend
... in every interaction," said Gerry Murray, research director, IDC's Marketing Automation Technology research. "The most effective way to solve for both at the same time is to make customer data an enterprise service equally available ... Read More
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The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity
... is far more dependent on practices and protocols associated with customer data relationships than data management and analytics technology. The effectiveness of practices and protocols is highly dependent on measurement; therefore, establishing new practices and ... Read More
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The Data Paradox Reshaping the CIO and CMO Relationship
... responsibility for architecture that enables secure and trusted integration of data and systems. The illusion that marketing alone can build the optimal data, analytics, and infrastructure platform necessary to effectively engage a digital-first buyer is ... Read More
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Event Management Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)], Deployment (On Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others)
... Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, ... Read More
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ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform
... itself, moving beyond that of a data vendor to that of a full-blown, multiplatform revenue tool. This will inevitably have ripple effects in the salestech and martech categories as others will need to determine how ... Read More
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Global AI In Media & Entertainment Market Size study, by Solution (Hardware/Equipment, Services), By Application (Gaming, Personalization, Fake Story Detection, Plagiarism Detection, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, Sports Automatic Productions) and Regional Forecasts 2022-2028
... Productions) and Regional Forecasts 2022-2028 Global AI In Media & Entertainment Market is valued approximately USD 10.87 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 26.9% over ... Read More
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City Growth Engines in Foodservice - Thematic Intelligence
... on consumer attitudes and habits, requiring societies to adapt to new demographics and behaviors. Young generations’ digital nativism, diversity, and multiculturalism will also affect societal change. Additionally, the emergence of COVID-19 impacted urban societies significantly, ... Read More
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Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money
... infrastructure is far ahead of the practice transformations it should enable," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Brands are struggling to find new measures to describe their data relationships ... Read More
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The Rise of Retail Media Networks
... advertising channel in the form of retail media networks (RMNs). The advertising is designed to support an additional revenue stream and leverage first-party customer data exclusive to retailers. Brands and CPGs have readily jumped on ... Read More
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2022 Marketing Research Services, Conducted Using Face-To-Face Methods Other Than Focus Groups Global Market Size & Growth Report with COVID-19 Impact
... Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The ... Read More
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2022 Electricity (Power) Marketing and Brokering Global Market Size & Growth Report with COVID-19 Impact
... share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell electricity (power) ... Read More
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2022 Data Management Services Global Market Size & Growth Report with COVID-19 Impact
... global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell data management services combined with ... Read More
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2022 Inbound Telemarketing Services Global Market Size & Growth Report with COVID-19 Impact
... regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell inbound telemarketing services combined with country ... Read More
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2022 Marketing Research Services, Conducted By Mail Global Market Size & Growth Report with COVID-19 Impact
... growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell ... Read More
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2022 Marketing Research Services, Conducted Using Focus Groups Global Market Size & Growth Report with COVID-19 Impact
... size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies ... Read More
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2022 Marketing Management Consulting and Implementation Services Global Market Size & Growth Report with COVID-19 Impact
... growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell ... Read More
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2022 Marketing Research Services Global Market Size & Growth Report with COVID-19 Impact
... regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell marketing research services combined with country ... Read More
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2022 Sponsorship and Endorsement Contract Representation Services Global Market Size & Growth Report with COVID-19 Impact
... growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell ... Read More
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2022 Sponsorship Rights Global Market Size & Growth Report with COVID-19 Impact
... subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell sponsorship rights combined with country and regional economic, ... Read More
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Email Marketing Software Market (Component: Software and Service; Channel: Business-to-business (B2B) and Business-to-customers (B2C) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2021-2031
... on the global email marketing software market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2022 ... Read More
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2022 Outbound Telemarketing Services, Including Fax Broadcasting Services Global Market Size & Growth Report with COVID-19 Impact
... size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies ... Read More
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2022 Marketing Research Services, Conducted By Telephone Global Market Size & Growth Report with COVID-19 Impact
... growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell ... Read More
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2022 Telemarketing and Call Support Services Global Market Size & Growth Report with COVID-19 Impact
... share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell telemarketing and ... Read More
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