Marketing Market Research Reports & Industry Analysis
Marketing Industry Research & Market Reports
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Augmented Reality in Retail Market By Component (Hardware, Software, Services), By Device Type (Head Mounted Display, Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try on Solutions, Planning and Designing, Information Systems), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031 Augmented reality is a technology, which uses the existing user’s environment and overlays ... Read More
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Mobile Analytics Market By Offering (Solution, Service), By Application (Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, Others), By Industry Vertical (BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031
... & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031 Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile ... Read More
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Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology
... and management software market for the 2021 calendar year."2021 was an even stronger year of growth for the sales force productivity and management software market than 2020, demonstrating the demand for solutions, which allow sales ... Read More
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Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026
... experience is the top business driver for brands to transform into digital-first businesses, and this requires unified customer data for success, " said David Wallace, director, Customer Intelligence and Analytics research at IDC. "It's clear ... Read More
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Women in Sport - Thematic Research
... the growth of women’s sport, with the male variety of almost every kind of sport having a greater profile and financial power. While certain sports have made significant strides in leveling the playing field, there ... Read More
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IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy
... data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content ... Read More
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PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism
... of Collision 2022. The disruptive forces, fresh players, shifting incumbents, and intriguing customer case studies portend a renewed sense of enthusiasm. Despite the negative news stories of the day, and the COVID-19 pandemic pullbacks of ... Read More
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Network Management Systems Market by Component, Enterprise Size, Deployment Mode, Business Function (Accounting & Legal, Sales & Marketing, and Procurement & Supply Chain) Vertical and Region - Global Forecast to 2027
... market size to grow from USD 9.3 billion in 2022 to USD 14.6 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 9.4% during the forecast period. Various factors such as increasing investment ... Read More
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Sports Marketing 2023
... spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2023 will provide you with the most recent statistics and dataavailable. This assessment of the $350 billion sports marketplace includes 63categories of spectator ... Read More
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Bot Services Market by Service Type (Platform & Framework), Mode of Channel (Social Media, Website), Interaction Type, Business Function (Sales & Marketing, IT, HR), Vertical (BFSI, Retail & eCommerce) and Region - Global Forecast to 2027
... 2027 The bot services market size to grow from USD 1.6 billion in 2022 to USD 6.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 33.2% during the forecast period. Various factors ... Read More
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Consumer Marketing & Advertising 2023
... Consumer marketingtactics are categorized into 60 topics, each presented in a separate chapter. Currentmarket research and statistics, an analysis of effectiveness, surveys of marketers andconsumers, and discussions of trends are presented for each. The handbook ... Read More
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Business-to-business Marketing 2023
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Data and Analytics Dominate Martech Spend
... in every interaction," said Gerry Murray, research director, IDC's Marketing Automation Technology research. "The most effective way to solve for both at the same time is to make customer data an enterprise service equally available ... Read More
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Event Management Platform Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component [Hardware (Physical and Hybrid Check-in), Software, and Services (Professional Services, Managed Services)], Deployment (On Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-profitable Trusts/Government Bodies, and Others)
... Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others ), End User (Trade Show Organizers, Event Management Agencies, ... Read More
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The Flight to First-Party Data and the Journey to Empathy@Scale, Part 3: Top 10 Data Metrics for Customer Centricity
... is far more dependent on practices and protocols associated with customer data relationships than data management and analytics technology. The effectiveness of practices and protocols is highly dependent on measurement; therefore, establishing new practices and ... Read More
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The Data Paradox Reshaping the CIO and CMO Relationship
... responsibility for architecture that enables secure and trusted integration of data and systems. The illusion that marketing alone can build the optimal data, analytics, and infrastructure platform necessary to effectively engage a digital-first buyer is ... Read More
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ZoomInfo Cements Its Pivot from Data Provider to Revenue Platform
... itself, moving beyond that of a data vendor to that of a full-blown, multiplatform revenue tool. This will inevitably have ripple effects in the salestech and martech categories as others will need to determine how ... Read More
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Global AI In Media & Entertainment Market Size study, by Solution (Hardware/Equipment, Services), By Application (Gaming, Personalization, Fake Story Detection, Plagiarism Detection, Production Planning & Management, Sales & Marketing, Talent Identification, Content Capture, Sports Automatic Productions) and Regional Forecasts 2022-2028
... Productions) and Regional Forecasts 2022-2028 Global AI In Media & Entertainment Market is valued approximately USD 10.87 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 26.9% over ... Read More
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City Growth Engines in Foodservice - Thematic Intelligence
... on consumer attitudes and habits, requiring societies to adapt to new demographics and behaviors. Young generations’ digital nativism, diversity, and multiculturalism will also affect societal change. Additionally, the emergence of COVID-19 impacted urban societies significantly, ... Read More
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Worldwide Marketing Campaign Management Software Market Shares, 2021: Midmarket Gets Big Money
... infrastructure is far ahead of the practice transformations it should enable," said Gerry Murray, research director of IDC's Marketing Automation Technology research service. "Brands are struggling to find new measures to describe their data relationships ... Read More
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The Rise of Retail Media Networks
... advertising channel in the form of retail media networks (RMNs). The advertising is designed to support an additional revenue stream and leverage first-party customer data exclusive to retailers. Brands and CPGs have readily jumped on ... Read More
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2022 Marketing Research Services, Conducted Using Face-To-Face Methods Other Than Focus Groups Global Market Size & Growth Report with COVID-19 Impact
... Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The ... Read More
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2022 Electricity (Power) Marketing and Brokering Global Market Size & Growth Report with COVID-19 Impact
... share across 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell electricity (power) ... Read More
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2022 Data Management Services Global Market Size & Growth Report with COVID-19 Impact
... global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell data management services combined with ... Read More
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2022 Inbound Telemarketing Services Global Market Size & Growth Report with COVID-19 Impact
... regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell inbound telemarketing services combined with country ... Read More
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