Marketing Market Research Reports & Industry Analysis
Marketing Industry Research & Market Reports
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IDC PeerScape: Point-of-Sale Practices to Address Evolving Shopper Expectations
... expectations for a customized, yet frictionless omni-channel experience no matter how or where they are doing their shopping. They have heightened expectations for checkout across all channels, seeking functionalities such as new contactless payment options, ... Read More
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2023 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report
... well as the proprietary 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such ... Read More
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Twilio Targets Customer Engagement with SIGNAL 2022 Announcements
... 1 to 3, 2022."Twilio's announcement of Engage's general availability offers real-time personalization designed to work with Twilio's Segment CDP," said David Wallace, research director, Customer Data and Analytics at IDC. "Twilio Voice integration with Google ... Read More
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Business Consultants in the EU - Industry Market Research Report
... include corporate strategic and organisational planning, financial management, marketing, human resources and operational management. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included ... Read More
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Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027
... grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. Services segment to have a higher CAGR during forecast ... Read More
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Business Consultants in France - Industry Market Research Report
... strategic and organisational planning, financial management, marketing, human resources and operational management. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five ... Read More
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Microsoft Takes Aim at Employee Experience with Viva Sales
... processes and reduce time spent on administrative tasks, with a view to streamline the salesperson experience."Retaining talent has become one of today's top business challenges. With a suite centered around enhancing employee experience, Microsoft is ... Read More
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3D Mapping and Modelling Market Analysis and Forecast to 2031: By Component [Software Tools (3D Mapping, 3D Modelling), Services (Professional Services, Managed Services)], Organization Size (SMEs, Large Enterprises), 3D Mapping Application (Inspection and Measurement, Projection and Navigation, Report and Visualization, Object Reconstruction, Other 3D Mapping Applications), Vertical (Retail and Consumer Goods, Engineering and Construction, Healthcare and Life Sciences, Transportation and Logistics, Government and Defense, Energy and Utilities, Media and Entertainment, Manufacturing, Other Verticals), Deployment Mode (Cloud, On-Premises), 3D Modelling Application (Product Marketing, Gaming and Designing, Architectural Rendering, Animation and Movies, and Other 3D Modelling Applications), and Region
... and Navigation, Report and Visualization, Object Reconstruction, Other 3D Mapping Applications), Vertical (Retail and Consumer Goods, Engineering and Construction, Healthcare and Life Sciences, Transportation and Logistics, Government and Defense, Energy and Utilities, Media and Entertainment, ... Read More
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Telecom Analytics Global Market Report 2022: Ukraine-Russia War Impact Including: 1) By Component: Solution; Services 2) By Deployment: On-Premise; Cloud 3) By Organization Size: Large Enterprises; SMEs 4) By Application: Customer Management; Sales And Marketing Management; Network Management; Risk And Compliance Management; Workforce Management Covering: Oracle Corporation; International Business Machines Corporation; Nokia Networks; Cisco Systems, Inc.; Huawei Technologies Co., Ltd.
... need to assess the global telecom analytics market. This report focuses on telecom analytics market which is experiencing strong growth. The report gives a guide to the telecom analytics market which will be shaping and ... Read More
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Multi-Vendor Support Services Global Market Report 2022: Ukraine-Russia War Impact Including: 1) By Type: Hardware Support Service; Software Support Services 2) By Application: Sales And Marketing; Financial And Accounting; Supply Chain; IT Operations; Others 3) By Organization Size: Small And Medium Sized Enterprises; Large Enterprises 4) By Vertical: Banking, Financial Services And Insurance; Telecom And IT; Media And Entertainment; Travel And Logistics; Others Covering: AT and T Inc; Dell Technologies Inc; Furukawa Co Ltd; Hitachi Ltd; HP Inc
... information they need to assess the global multi-vendor support services market. This report focuses on multi-vendor support services market which is experiencing strong growth. The report gives a guide to the multi-vendor support services market ... Read More
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Rich Communication Services Global Market Report 2022: Ukraine-Russia War Impact Including: 1) By Deployment Type: On-Premise; Cloud 2) By Enterprise Size: Small And Medium Enteprises; Large Enterprises 3) By Application Type: Rich Calls And Messaging; Content Delivery (Content Sharing, File Transfer); Value Added Services (VAS); Marketing And Advertising Campaign; Cloud Storage 4) By Industry Vertical Type: Healthcare; Retail And E-commerce; BFSI; IT And Telecom; Travel And Tourism; Others Covering: AT & T; Google LLC; Vodafone; Deutsche Telekom AG; Telefonaktiebolaget LM Ericsson
... information they need to assess the global rich communication services market. This report focuses on rich communication services market which is experiencing strong growth. The report gives a guide to the rich communication services market ... Read More
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Video Conferencing Market by Component (Hardware, Solutions, and Services), Application (Corporate Communications, Training and Development, and Marketing and Client Engagement), Deployment Mode, Vertical and Region - Global Forecast to 2027
... size is projected to register a CAGR of 12.6% during the forecast period, reaching 19.1 Billion by 2027 from an estimated USD 10.6 billion in 2022. Video conferencing solutions are being adopted by businesses all ... Read More
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Global Email Marketing Software Market Size, Trends and Growth Opportunity, By Channel(business to business, business to customers), By Deployment (cloud and on-premises),By Enterprise size (SMES and large scale enterprises) By Industry (BFSI, IT and telecommunication, retail, ITES, consumer goods, travel & transportation and others), By Application (email lead generation, sales reporting, customer management, template management, reporting and analytics and others),By Region and Forecast Till 2027.
... retail, ITES, consumer goods, travel & transportation and others), By application (email lead generation, sales reporting, customer management, template management, reporting and analytics and others),By region and forecast till 2027. Global Email Marketing Software Market ... Read More
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Global Pharmacovigilance Market Size, Trends & Growth Opportunity, Product & Service, By Drug development (Phase1, Phase 2, Phase3, Phase4 or Post marketing Surveillance), By Types of Method (Spontaneous Reporting, Intensified ADR Reporting), By Types of Services (In House, Contract Outsourcing), By Region & forecast till 2027.
... Services (In House, Contract Outsourcing), By Region & forecast till 2027. Global Pharmacovigilance Market Global Pharmacovigilance Market was valued at USD 6.97 billion in 2021 and expected to reach at USD 13.80 billion by 2027 ... Read More
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Digital Marketing Trends in Breast Cancer
... followed by Eli Lilly’s Verzenio.com (4.4 million visits). The highest proportion of traffic to branded sites originated from direct sources, followed by organic sources. Pfizer spent the most on digital display advertising (DDA) for Ibrance.com ... Read More
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Oracle CloudWorld 2022: Modernizing Modern Marketing
... Fusion, and Unity data products and coordinating the go-to-market and sales activities that support them," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "These changes represent Teutonic shifts that significantly modernize Oracle's ... Read More
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Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment
... have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and ... Read More
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Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
... of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research ... Read More
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Enterprise Video Market by Offering, Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment mode, Organization Size, Delivery Technique, Vertical, and Region - Global Forecast to 2027
... is projected to grow from USD 19.8 billion in 2022 to USD 31.4 billion by 2027, at a CAGR of 9.7% during the forecast period. Various key players in the ecosystem have led to a ... Read More
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Global Machine Learning as a Service (MLaaS) Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Component (Software Tools, and Services), Application (Marketing & Advertising, Predictive Analytics, Automated Network Management, Fraud Detection, and Risk Analytics), Enterprises (SMEs and Large Enterprises), End-user (Banking, Financial Service and Insurance, IT and Telecom, Automotive, Healthcare, Aerospace and Defense, Retail Government) and Region (North America, Europe, Asia Pacific, and Latin America, Middle East and Africa (LAMEA))
... Enterprises (SMEs and Large Enterprises), End-user (Banking, Financial Service and Insurance, IT and Telecom, Automotive, Healthcare, Aerospace and Defense, Retail Government) and Region (North America, Europe, Asia Pacific, and Latin America, Middle East and Africa ... Read More
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APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
... industry. Most active brands in relation to total spending on sporting properties. A detailed overview of geographical regions of APAC accounting for most of the alcoholic sector expenditure. The report further analyzes market trend for ... Read More
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Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
... The report includes market insight and sector and brand analysis. Across the EMEA region in 2022 Pepsi are the biggest spending brand in the non-alcoholic beverages sector - The brand’s largest deal is with UEFA ... Read More
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Media Buying Agencies in the US - Industry Market Research Report
... media buying and planning services to its clients. Media buyers negotiate the terms on which ads are purchased from media operators, and media planners determine the optimal mix of platforms advertisements should be placed and ... Read More
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Digital Asset Management Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
... digital engagement has increased significantly due to the creation and dissemination of digital content. According to a study of 1,600 marketing and creative professionals by Bynder in 2021, the digital transformation initiatives have gained traction ... Read More
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North America Predictive Analytics Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Solution (Risk Analytics, Marketing Analytics, Sales Analytics, Customer Analytics, and Others) and Service], Deployment Mode (On-Premise and Cloud-Based), Organization Size [Small and Medium Enterprises (SMEs) and Large Enterprises], and Industry Vertical (IT & Telecom, BFSI, Energy & Utilities, Government and Defence, Retail and e-Commerce, Manufacturing, and Others)
... Organization Size [Small and Medium Enterprises (SMEs) and Large Enterprises], and Industry Vertical (IT & Telecom, BFSI, Energy & Utilities, Government and Defence, Retail and e-Commerce, Manufacturing, and Others) The predictive analytics market in North ... Read More
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