Direct Marketing Market Research Reports & Industry Analysis
Direct advertising is a form of direct marketing. It sends a clear message to consumers without the use of commercial communication media. There is also a “call to action” aspect to this style of advertising. The focus is on the consumer response.
Direct marketing is a very attractive form of marketing because the emphasis is on measuring the positive effect. One problem with this type of marketing is the number of people who may be offended by “junk” mail or email “spam” – that is, paper or electronic mail that they did not request or do not want.
Direct mail, or junk mail, as some call it, is the most common form of direct marketing. It is often a low cost form of advertising such as the distribution of circulars, catalogs, pre approved credit applications and free trial CDs. However, the cost of printing and mailing traditional direct mail pieces has placed on damper on marketers’ willingness to use traditional direct mail. Instead, many marketers have turned to email marketing to reach audiences through direct marketing.
The internet has made it easier for marketers to measure the results of a direct marketing campaign. Often times a specific website landing page is used to monitor the results of a campaign. The negative side of direct marketing can be the tendency to generate poor quality leads due to unorganized database files and poor message strategy.
Direct Marketing Industry Research & Market Reports
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2023 Letter Shop Services Global Market Size & Growth Report with Global Recession Risk Impact
... 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data utilizes in-depth ... Read More
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2023 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Global Recession Risk Impact
... share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical data ... Read More
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Global Direct Mail Automation Software Market Research Report 2023(Status and Outlook)
... Direct Mail Automation Software Market Size was estimated at USD 408.90 million in 2022 and is projected to reach USD 3074.03 million by 2029, exhibiting a CAGR of 33.40% during the forecast period. Bosson Research’s ... Read More
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South Africa Insurance Market - By Type (Life Insurance, Non-life Insurance (Automobile Insurance, Fire Insurance, Liability Insurance, Other Insurances); By Distribution Channel (Insurance Brokers, Agencies, Direct Marketing, Bancassurance), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... South Africa Insurance Market Size More Than Doubles to Cross USD 101 Billion by 2029 South Africa insurance market is flourishing due to the increasing demand for micro-insurance products, particularly in rural regions, and an ... Read More
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Advertising, Public Relations, And Related Services Market covering Advertising Agencies; Public Relations; Direct Mail Advertising; Media Buying Agencies And Representative Firms; Billboard & Outdoor Advertising; Print Advertising Distribution; Other Adv
... advertising, public relations, and related services market was worth $838.4 billion in 2022, it was the third largest segment within the design, research, promotional and consulting services market accounting for 18.9%. In terms of per ... Read More
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Direct Marketing Services
... Clarke, Harte Hanks, Merkle, and Wunderman Thompson (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, ... Read More
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Direct Selling in Pakistan
... centres are fewer in number. In these areas, local community sellers or even close family and friends often engage in direct selling by purchasing items in bulk from city shopping centres. As a result, many ... Read More
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2023 Direct Mail Advertising Global Market Size & Growth Report with Updated Forecasts
... 22 subregions, and 216 countries. Historical data is from 2011 through 2022, with forecasts for 2023 and the next 5 years. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising ... Read More
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2023 Worldwide Direct Mail Advertising Industry-Industry & Market Report
... proprietary 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, ... Read More
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2023 Worldwide Telemarketing Services Industry-Industry & Market Report
... 2023 Worldwide Economic Forecast executive summary. The report features 2023 current and 2024 forecast estimates on the size of the industry (sales, establishments, employment) for the 61 largest world countries, such as Japan, China, India, ... Read More
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2022 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with Updated Forecasts
... with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct mail advertising, full-service combined with country and regional economic, firmographic, and demographic data. Our analysts develop the ... Read More
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2022 Wholesale Sales of Other Printing and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report with Updated Forecasts
... global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell wholesale sales of other printing ... Read More
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2022 Direct Marketing Services, Full-Service Global Market Size & Growth Report with Updated Forecasts
... with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct marketing services, full-service combined with country and regional economic, firmographic, and demographic data. Our analysts develop the ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2028, NAIC 454100
... and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,082,692,997,120 million by 2029. Online Sales (B2C Ecommerce), Mail ... Read More
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Direct Mail Advertising - 2022 U.S. Market Research Report with Updated Forecasts
... includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, ... Read More
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Consumer Marketing & Advertising 2023
... Consumer marketingtactics are categorized into 60 topics, each presented in a separate chapter. Currentmarket research and statistics, an analysis of effectiveness, surveys of marketers andconsumers, and discussions of trends are presented for each. The handbook ... Read More
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2022 Direct Mail Advertising, Full-Service Global Market Size & Growth Report with COVID-19 Impact
... 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct mail advertising, full-service ... Read More
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2022 Direct Marketing Services, Full-Service Global Market Size & Growth Report with COVID-19 Impact
... 4 global regions, 22 subregions, and 216 countries. Figures are from 2012 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies that sell direct marketing services, full-service ... Read More
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2022 Wholesale Sales of Other Printing and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report with COVID-19 Impact
... and Writing Paper, Including Paper Used In Brochures, Catalogs, and Direct Mail Global Market Size & Growth Report covers market size, revenue, growth, and share across 4 global regions, 22 subregions, and 216 countries. Figures ... Read More
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Direct Mail Advertising Global Market Opportunities And Strategies To 2030: COVID-19 Growth And Change
... the strategists; marketers and senior management with the critical information they need to assess the global fatty acids market as it emerges from the COVID 19 shut down. Reasons to Purchase Gain a truly global ... Read More
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Direct Mail Advertising - 2022 U.S. Market Research Report with Updated COVID-19 Forecasts
... United States with over 100+ data sets covering 2013-2026. This Kentley Insights report includes historical and forecasted market size, product lines, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational breakdown, consolidation ... Read More
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2022 Direct Mail Advertising Global Market Size & Growth Report with COVID-19 Impact
... 22 subregions, and 216 countries. Historical data is from 2010 through 2021, with forecasts for 2022 and 2026. The historical data utilizes in-depth survey results from companies in the Direct Mail Advertising industry combined with ... Read More
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Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2028, NAIC 454113
... including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Mail Order, Catalogs and Other Direct Marketing, and TV Shopping Industry (U.S.) to reach $206,524 million by ... Read More
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Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.): Analytics, Extensive Financial Metrics, Benchmarks Against Averages and Top Companies Within Its Industry, and Revenue Forecasts to 2028, NAIC 454100
... data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: Online Sales (B2C Ecommerce), Mail Order, Catalogs and Other Direct Marketing Industry (U.S.) to reach $1,802,221 ... Read More
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U.S. Production Page Volume Forecast, 2022–2025: Taking from Offset, Growth of High-Speed Inkjet
... page volume market by application for 2021–2025."There is still a great opportunity for pages to be move from offset to digital," says Tim Greene, research director, Hardcopy Solutions, IDC. "Digital printing is a part of ... Read More
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