Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
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Advertising & Marketing Industry Research & Market Reports
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Asia-Pacific Digital Marketing Software Market Databank
... to 2029. Cloud segment is expected to be the highest contributor to this market, with $40,312.7 Million in 2020, and is anticipated to reach $94,151.0 Million by 2029, registering a CAGR of 9.94%. The report ... Read More
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North America Digital Marketing Software Market Databank
... 2021 to 2029. Cloud segment is expected to be the highest contributor to this market, with $40,312.7 Million in 2020, and is anticipated to reach $94,151.0 Million by 2029, registering a CAGR of 9.94%. The ... Read More
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Leading Digital Marketing Software Country Markets Databank
... 2021 to 2029. Asia-Pacific is expected to be the highest contributor to this market, with $22,632.1 Million in 2020, and is anticipated to reach $60,713.0 Million by 2029, registering a CAGR of 11.63%. Asia-Pacific and ... Read More
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Top 5 Emerging Countries (Brazil, Russia, India, China) Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
... (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights These countries contributed $95,128.2 million to ... Read More
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G8 Countries Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The G8 countries contributed $240,548.3 million in 2021 to the global digital advertising ... Read More
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Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)
... also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The digital advertising market (also known as online marketing, Internet advertising or web advertising) ... Read More
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North America (NAFTA) Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
... The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The North American Free Trade Agreement (NAFTA) is a trade agreement between ... Read More
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Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures ... Read More
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BRIC Countries (Brazil, Russia, India, China) Digital Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026
... forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market. Key Highlights Brazil, Russian Federation, India and China (BRIC) are the ... Read More
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The Flight to First-Party Data and the Journey to Empathy@Scale, Part 2 — Personalization
... are struggling with the challenges of personalization," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "One of the key challenges is the definition of personalization itself in terms of how much to ... Read More
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The Flight to First-Party Data and the Journey to Empathy at Scale, Part 1: N-Party Data
... management capabilities. "Customer data may be the most underutilized asset in every business, but how would you know? More innovation is needed by vendors to help brands understand the whole life cycle of the customer's ... Read More
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Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026
... format. Mobile advertising revenue is additionally broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out ... Read More
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Worldwide Brand Versus Direct Response Advertising Spending Forecast, 2022–2026
... digital advertising formats, namely display and video, search, and other advertising. This forecast covers the years 2022–2026. The underlying data is sourced from IDC's Worldwide Digital Advertising Market Model, 4Q21."Advertising spending will go into channels ... Read More
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Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
... tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts ... Read More
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Saudi Arabia Manpower Outsourcing Market Forecast to 2028 - COVID-19 Impact and Analysis - by Type (Technical Staff, Sales & Marketing, Office/Admin Support, and Others) and Industries (Manufacturing, Retail, ITES & Telecom, Food & Beverage, Hospitality, BFSI, and Others)
... Hospitality, BFSI, and Others) The Saudi Arabia manpower outsourcing market size is expected to grow from US$ 2,694.2 million in 2021 to US$ 5,487.3 million by 2028 at a CAGR of 10.7%. The economic situation ... Read More
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Digital Asset Management Market with COVID-19 Impact Analysis, By Component (Solutions and Services), Business Function (HR, Sales & Marketing, and IT), Deployment Type, Organization Size, Vertical, and Region - Global Forecast to 2027
... Digital Asset Management (DAM) market size is projected to grow from USD 4.2 billion in 2022 to USD 8.0 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 13.6% during the forecast period. ... Read More
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Global Cross-platform and Mobile Advertising Market Size study, by Advertisement Type (Search, Native Social, Display, Video, SMS, Audio) by Platform (Smartphones, Tablets, Desktops, Smart Televisions) by Enterprise Size (Small and Medium Enterprises, Large Enterprises) by End Use Industries (Telecom and IT, Finance & Insurance, Media & Entertainment, Retail, Healthcare & Social Assistance, Energy and Utility, Public Administration, Others) and Regional Forecasts 2022-2028
... End Use Industries (Telecom and IT, Finance & Insurance, Media & Entertainment, Retail, Healthcare & Social Assistance, Energy and Utility, Public Administration, Others) and Regional Forecasts 2022-2028 Global Cross-platform and Mobile Advertising Market is valued ... Read More
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Global Native Advertising Market Size study, by Types (In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter), Search Ads (Yahoo, Google, Bing, Ask ), Recommendation Units (Outbrain, Taboola, Disqus, Gravity), Promoted Listings (Etsy, Amazon, Foursquare, Google), In-Ad (IAB Standard) - ( Appssavvy, Martini Media, EA, Onespot, Federated Media), Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)) by Platform (Closed Platforms, Open Platforms, Hybrid Platforms) and Regional Forecasts 2022-2028
... In-Ad (IAB Standard) - ( Appssavvy, Martini Media, EA, Onespot, Federated Media), Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)) by Platform (Closed Platforms, Open Platforms, Hybrid Platforms) and Regional Forecasts 2022-2028Global Native ... Read More
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Russia Ukraine War Impact on Sports Market - Analyzing Impact on Sponsorships, Events and Media Landscape
... 2022, following Russian military action in Ukraine, the sporting world was quick to condemn Russia and looked to isolate the country in line with international sanctions. While the sluggish response from sports governing bodies was ... Read More
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Media Representation in Europe - Industry Market Research Report
... industry does not include the activities of public relations professionals or the sale of time and space for advertising by its owners, such as publishers. This report covers the scope, size, disposition and growth of ... Read More
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Self-Branding - Consumer Trend Analysis
... report showcases how the trend has evolved during the pandemic, future considerations, and what this means for businesses. The characteristics of this trend have shifted from individualistic to more outward-looking. Before the pandemic consumers were ... Read More
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Metaverse, a brave new world? Video gaming as the most advanced option
... address the potential impacts of metaverse on the gaming industry. Our analysis covers various concrete case studies over the video games market, with a focus on their ecosystem, business model, as well as of their ... Read More
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Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026
... of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including ... Read More
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BRIC Countries (Brazil, Russia, India, China) Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026
... to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights Brazil, Russian Federation, India and China (BRIC) are the emerging ... Read More
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Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026 (Global Almanac)
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising ... Read More