Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Fast track: market trends and developments in apparel and accessories at OutDoor by ISPO 2022
... held in Munich, Germany, compared with the numbers seen at OutDoor by ISPO 2019. The reduction reflected continuing travel issues relating to COVID-19 and strategic decisions by many companies to focus on the challenges affecting ... Read More
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Worldwide Sales Force Productivity and Management Software Market Shares, 2021: The Demands of a Digital-First, Hybrid Sales Model Drive Another Year of Growth for Sales Technology
... and management software market for the 2021 calendar year."2021 was an even stronger year of growth for the sales force productivity and management software market than 2020, demonstrating the demand for solutions, which allow sales ... Read More
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Social Media in Medical Devices - Thematic Research
... as social media users, people are turning to social media to connect with one another, form communities, and seek information. GlobalData expects that as social media becomes an integral part of people’s lives, it will ... Read More
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Sports Technology Market Size, Share & Trends Analysis Report By Technology (Device (Wearables & Digital Signage), Smart Stadium, Analytics & Statistics, Esports), By Sports, By Region, And Segment Forecasts, 2022 - 2030
... by Grand View Research, Inc. In recent years, professional sports organizations have been using new technologies like smart stadiums, sports data analytics, wearable gadgets, and digital signage to engage spectators, improve team performance, and create ... Read More
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Worldwide Customer Data Platform Applications Software Forecast, 2022-2026: Market Continues Fast Pace to $5.7+ Billion by 2026
... experience is the top business driver for brands to transform into digital-first businesses, and this requires unified customer data for success, " said David Wallace, director, Customer Intelligence and Analytics research at IDC. "It's clear ... Read More
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Worldwide and U.S. Digital Advertising Spending Forecast, 2022–2026
... it and the U.S. numbers are also broken down by advertising format: mobile search, display and video, desktop search, display video, other mobile and desktop advertising, and connected TV (CTV). Data is sourced from the ... Read More
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Women in Sport - Thematic Research
... the growth of women’s sport, with the male variety of almost every kind of sport having a greater profile and financial power. While certain sports have made significant strides in leveling the playing field, there ... Read More
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IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy
... data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content ... Read More
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PandaConf Marketing Track at Collision 2022 Highlights Market Opportunities, Technology Disruptors, and Overall Industry Optimism
... of Collision 2022. The disruptive forces, fresh players, shifting incumbents, and intriguing customer case studies portend a renewed sense of enthusiasm. Despite the negative news stories of the day, and the COVID-19 pandemic pullbacks of ... Read More
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Digital Advertising Platforms Market Intelligence Report - Global Forecast to 2027
... 11.75% during the forecast period. Market Statistics: The report provides market sizing and forecast across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when ... Read More
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Network Management Systems Market by Component, Enterprise Size, Deployment Mode, Business Function (Accounting & Legal, Sales & Marketing, and Procurement & Supply Chain) Vertical and Region - Global Forecast to 2027
... market size to grow from USD 9.3 billion in 2022 to USD 14.6 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 9.4% during the forecast period. Various factors such as increasing investment ... Read More
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Passenger Information System Market by Component (Solutions and Services), Location (On Board and In Station), Transportation Mode (Railways (Trains and Trams), Roadways, and Airways and Waterways) and Region - Global Forecast to 2027
... passenger information system market size is expected to grow from USD 26.5 billion in 2022 to USD 46.2 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period. The ... Read More
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Advertising Agencies Global Market Opportunities And Strategies To 2031: COVID-19 Impact And Recovery
... and senior management with the critical information they need to assess the global advertising agencies market as it emerges from the COVID 19 shut down. Reasons to Purchase: Gain a truly global perspective with the ... Read More
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Sports Marketing 2023
... spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2023 will provide you with the most recent statistics and dataavailable. This assessment of the $350 billion sports marketplace includes 63categories of spectator ... Read More
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Global Active Optical Network Market, By Protocol (InfiniBand, Ethernet, HDMI, DisplayPort, USB, Serial-Attached SCSI (SAS), PCI Express (PCIE), Others), By Connector (QSFP, SFP, CFP, CXP, CDFP, Others), By End-User Application (Data Center, High-Performance Computing (HPC), Consumer Electronics (CE), Personal Computing (PC), Digital Signage, Others), By Region, Competition, Forecast & Opportunities, 2027
... Consumer Electronics (CE), Personal Computing (PC), Digital Signage, Others), By Region, Competition, Forecast & Opportunities, 2027 The global active optical network market is expected to grow at a promising rate in the forecast period. The ... Read More
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2022 Global Forecast for Blockchain In Media, Advertising, And Entertainment Market (2023-2028 Outlook)-High Tech & Emerging Markets Report
... for over 50 countries. The global market is expected to increase from USD xx billion in 2022 to USD xx billion by 2028, at a CAGR of xx% from 2023 to 2028. Estimates on equipment ... Read More
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Bot Services Market by Service Type (Platform & Framework), Mode of Channel (Social Media, Website), Interaction Type, Business Function (Sales & Marketing, IT, HR), Vertical (BFSI, Retail & eCommerce) and Region - Global Forecast to 2027
... 2027 The bot services market size to grow from USD 1.6 billion in 2022 to USD 6.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 33.2% during the forecast period. Various factors ... Read More
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Europe Digital Out of Home (OOH) Advertising Market - Industry Trends and Forecast to 2029
... of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029. Market Segmentation Europe Digital Out ... Read More
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Global Ad Tech Market, By Type (Cloud-Based, On Premises), By Organization Size (Large Enterprises & SMEs), By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups), By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, Social Media Advertising, CTV, DOOH), By Region, Competition Forecast & Opportunities, 2027
... Agencies, Website Owners, App Developers, Ad Networks), By Channel Type (Display advertising, video advertising, PPC, Social Media Advertising, CTV, DOOH), By Region, Competition Forecast & Opportunities, 2027 The global ad tech market is expected to ... Read More
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Consumer Marketing & Advertising 2023
... Consumer marketingtactics are categorized into 60 topics, each presented in a separate chapter. Currentmarket research and statistics, an analysis of effectiveness, surveys of marketers andconsumers, and discussions of trends are presented for each. The handbook ... Read More
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Business-to-business Marketing 2023
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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2022 The Interpublic Group of Companies Half-Year Review and Outlook - Strategic SWOT Analysis, Performance, Capabilities, Goals and Strategies in the Global Media, Broadcasting, Publishing Industry
... Series, which includes assessments of more than 1,000 companies worldwide. The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including: Latest organizational and ... Read More
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Europe In-Game Advertising Market Size, Share & Industry Trends Analysis Report By Device Type (PC/Laptop, and Smartphone/Tablet), By Type (Static Ads, Dynamic Ads, and Averaging), By Country and Growth Forecast, 2022 - 2028
... In-Game Advertising Market would witness market growth of 9.9% CAGR during the forecast period (2022-2028). In-game advertising is a monetization strategy employed by game developers to boost the games' profitability. Game creators make money and ... Read More
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Global In-Game Advertising Market Size, Share & Industry Trends Analysis Report By Device Type (PC/Laptop, and Smartphone/Tablet), By Type (Static Ads, Dynamic Ads, and Averaging), By Regional Outlook and Forecast, 2022 – 2028
... In-Game Advertising Market size is expected to reach $12.2 billion by 2028, rising at a market growth of 10.1% CAGR during the forecast period. Computer and video games both have in-game advertising. Advertisements are being ... Read More
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Data and Analytics Dominate Martech Spend
... in every interaction," said Gerry Murray, research director, IDC's Marketing Automation Technology research. "The most effective way to solve for both at the same time is to make customer data an enterprise service equally available ... Read More
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