Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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The Interpublic Group of Companies - Operating and Financial Performance, SWOT Analysis, Technological Know-How, M&A, Senior Management, Goals and Strategies in the Global Media, Broadcasting, Publishing Industry
... Analysis Series, which includes assessments of more than 1,000 companies worldwide. The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including: - Latest ... Read More
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WPP - Operating and Financial Performance, SWOT Analysis, Technological Know-How, M&A, Senior Management, Goals and Strategies in the Global Media, Broadcasting, Publishing Industry
... assessments of more than 1,000 companies worldwide. The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including: - Latest organizational and management developments ... Read More
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Salesforce Debuts Marketing Cloud Engagement on Hyperforce in India
... available in India to new customers beginning in August 2022. It also provides an overview of new offerings and IDC's view on the impact on current market dynamics. Please Note: Extended description available upon request. Read More
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STATE OF LUXURY 2022
... knowledge-economy future. This report summarizes the findings from a survey among nearly 600 luxury industry executives and advertising and marketing agencies and consultants that serve the luxury industry. The survey was conducted at the end ... Read More
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Cloud Advertising Market Share, Size, Trends, Industry Analysis Report, By Service Type (Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS)); By Deployment Model; By Region; Segment Forecast, 2022 - 2030
... - 2030 The global cloud advertising market size is expected to reach USD 638.01 billion by 2030, according to a new study by Polaris Market Research. The report “ Cloud Advertising Market Share, Size, Trends, ... Read More
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Global Out-Of-Home Advertising Market Size study, By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-Commerce, M&E [Mechanical and Electrical]) and Regional Forecasts 2022-2028
... valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. The Out-Of-Home Advertising is a type of outdoor ... Read More
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Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)
... Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others) The social media analytics market is projected to reach US$ ... Read More
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Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon
... enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and Sales Technology research. "Increasingly that means every front-office technology solution must operate as part of a system ... Read More
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Global Audience Analytics Market 2022-2026
... Our report on the audience analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis ... Read More
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Topics of Interest from RSA Security Conference 2022 and Implications to Security Services Providers
... San Francisco, California. Topics include the future of security operations center (SOC), evolution of managed detection and response services, and cybersecurity transformation. "Transform" is the chosen theme for this year's RSA 2022 conference. IDC is ... Read More
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Over & Out – Retail’s Inventory Distortion Matrix – 2022
... on what retailers tell us their systems say, IHL interviews consumers to see what is really happening. How often are they leaving the stores without purchasing something they intended to buy? Depending on the segment, ... Read More
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Text Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027
... 16.9 Billion by 2027, exhibiting a growth rate (CAGR) of 17.96% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of ... Read More
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Worldwide Digital Advertising Technology Market Shares, 2021: Amazon Hitting the Big Time
... digital advertising were strong spending growth, M&A activity and consolidation, and Amazon crashing the party with sky-high tech sales," said Karsten Weide, VP, Media and Entertainment at IDC." Please Note: Extended description available upon request. Read More
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Blue Yonder ICON 2022: The Journey of the Berries
... with accelerated complexity on all fronts served as the thematic underpinning for ICON, whose event title, "Experience the Edge," emphasized the need for harnessing data from the edge and using it effectively across the supply ... Read More
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Worldwide Advertising Technology Forecast, 2022–2026: Digital Spending Turbocharged by COVID-19, But DMPs Collapse
... (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), China, Japan, Asia/Pacific (excluding China and Japan) (APECJ), and Latin America (LA). This study analyzes the current state of the major advertising technology ... Read More
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Global Enterprise Artificial Intelligence Market Size study, by Deployment (Cloud, On-premises) by Technology (Natural Language Processing (NLP), Machine Learning, Computer Vision, Speech Recognition, Others) by Organization (Large Enterprises, Small And Medium Enterprises) by End-use (Media & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028
... & Advertising, Retail, BFSI, IT & Telecom, Healthcare, Automotive & Transportation, Others) and Regional Forecasts 2022-2028 Global Enterprise Artificial Intelligence Market is valued approximately USD 11.4 billion in 2021 and is anticipated to grow with ... Read More
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Global Serious Games Market Size study, By Gaming Platform (Smartphone, Console, PC, and Others), By Application (Simulation and Training, Research and Planning, Advertising and Marketing, Human Resources, and Others), By End Use Industry (Education, Healthcare, Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Regional Forecasts 2022-2028
... Aerospace and Defense, Government, Retail, Media and Entertainment, and Others), and Regional Forecasts 2022-2028 Global Serious Games Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth ... Read More
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Global Digital Marketing Market Report and Forecast 2022-2027
... growing adoption of smart devices. The market is projected to grow at a CAGR of around 9.1% between 2022 and 2027. Digital marketing, also referred to as online marketing or internet marketing, is defined as ... Read More
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Industrial Labels Market Forecasts to 2028 – Global Analysis By Mechanism (Heat Transfer, Glue-Applied Labelling, Pressure Sensitive Labelling, Other Mechanisms), Type (Branding Labels, Weatherproof Labels), and By Geography
... Labels Market is accounted for $66.02 billion in 2022 and is expected to reach $101.26 billion by 2028 growing at a CAGR of 7.4% during the forecast period. Industrial labels are used for identification, information, ... Read More
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Digital Marketing Trends in Migraine
... Allergan’s Botoxchronicmigraine.com. The highest proportion of traffic to these sites originated from direct sources, followed by referrals and organic traffic. Websites for several brands, including Emgality, Vyepti, Botox, and Nurtec, had similar levels of high ... Read More
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Digital Marketing Trends in Severe Asthma
... Xolair.com, and GSK’s Nucala.com. The highest proportion of traffic to these sites originated from direct sources, followed by organic searches. Amgen/AstraZeneca's Tezspire.com had the highest amount of direct traffic (83%), while remaining brands, Dupixent, Cinqair, ... Read More
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Augmented Reality in Retail Market By Component (Hardware, Software, Services), By Device Type (Head Mounted Display, Smart AR Mirror, Handheld Device), By Application (Advertising and Marketing, Try on Solutions, Planning and Designing, Information Systems), By Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031
... Retail Type (Jewelry, Beauty and Cosmetics, Apparel Fitting, Furniture and Lighting, Grocery Shopping, Footwear, Others): Global Opportunity Analysis and Industry Forecast, 2021-2031 Augmented reality is a technology, which uses the existing user’s environment and overlays ... Read More
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Digital Out of Home Market By End-User (Automotive, Personal Care and Households, Entertainment, Retail, Food and Beverages, Telecom, BFSI, Others), By Format Type (Billboard, Transit, Street Furniture, Others), By Application (Indoor, Outdoor): Global Opportunity Analysis and Industry Forecast, 2021-2031
... and Industry Forecast, 2021-2031 The global digital out-of-home market was valued at $18.80 billion in 2020, and is projected to reach $58.67 billion by 2031, registering a CAGR of 11.6% from 2022 to 2031. Digital ... Read More
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Mobile Analytics Market By Offering (Solution, Service), By Application (Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, Others), By Industry Vertical (BFSI, Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031
... & Telecom, Media & Entertainment, Others), By Enterprise Size (Large Enterprises, SMEs): Global Opportunity Analysis and Industry Forecast, 2021-2031 Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile ... Read More
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Fast track: market trends and developments in apparel and accessories at OutDoor by ISPO 2022
... held in Munich, Germany, compared with the numbers seen at OutDoor by ISPO 2019. The reduction reflected continuing travel issues relating to COVID-19 and strategic decisions by many companies to focus on the challenges affecting ... Read More
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