Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Global Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026
... 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The broadcasting & cable TV market consists of all terrestrial, cable ... Read More
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North America Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026
... and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The broadcasting & cable TV market consists of ... Read More
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Europe Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast, 2017-2026
... to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The broadcasting & cable TV market consists of all terrestrial, ... Read More
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Event Management Software Market - Global Industry Analysis (2019 - 2021), Growth Trends, and Market Forecast (2022 - 2029)
... the prospects of growth for event management software market. As suggested by a newly released report by Fairfield Market Research, global event management software market that recorded the revenue worth US$5.6 Bn in 2019 will ... Read More
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Global Printed Signage Market Size study & Forecast, by Type (Banner and Backdrop, Corporate Graphics, Exhibitions, and Trade Shows, Backlit Displays, Pop Displays, and Billboards), Print Technology (Screen, Inkjet, and Sheetfed), End-user Vertical (BFSI, Retail, Transportation and Logistics, and Healthcare) and Regional Analysis, 2022-2029
... Transportation and Logistics, and Healthcare) and Regional Analysis, 2022-2029 Global Printed Signage Market is valued at approximately USD XXX billion in 2021 and is anticipated to grow with a healthy growth rate of more than ... Read More
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Oracle CloudWorld 2022: Modernizing Modern Marketing
... Fusion, and Unity data products and coordinating the go-to-market and sales activities that support them," said Gerry Murray, research director of IDC's Marketing Technology Automation service. "These changes represent Teutonic shifts that significantly modernize Oracle's ... Read More
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Digital Out of Home (OOH) Advertising Market Size, Share & Trends Report, 2022-2030
... change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include types, applications, and competitor analysis. The global Digital Out of Home (OOH) Advertising market size is growing ... Read More
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Worldwide SMB Marketing Campaign Management Software Market Shares, 2021: Dawn of the SMB Segment
... have their own distinct requirements for powerful, yet easy-to-implement tools," said Beharry Lall, research director, IDC Marketing Applications for Growth Companies. "A new breed of martech vendor is evolving in response to SMB needs, and ... Read More
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Global Short Message Service (SMS) Marketing Market Size, Trends and Growth Opportunity, By Component (Software, Services), By Enterprise Size (Small and Medium Enterprises (SMEs), Large Enterprises), By Deployment Type (SaaS, On-Premises), By Terminal Type (Mobile-Based, Desktop-Based), By Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS), By End User (Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, Others), By Region and forecast till 2027.
... Desktop-Based), By Type of SMS (Transactional SMS, Promotional SMS, Alert SMS, Personalize SMS), By End User (Advertising and Event Management, Banking, Financial Services and Insurance (BFSI), Cab Aggregator, Media and Entertainment, Retail, Hotels and Resorts, ... Read More
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Worldwide SMB Marketing Campaign Management Software Forecast, 2022–2026: Dawn of the Growth Segment
... of SMB organizations."Today, SMB organizations have complex and mature marketing needs. To be successful, providers must deliver powerful, enterprise-grade platforms in formats that are easy to deploy, integrate, and optimize," said Roger Beharry Lall, research ... Read More
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Enterprise Video Market by Offering, Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment mode, Organization Size, Delivery Technique, Vertical, and Region - Global Forecast to 2027
... is projected to grow from USD 19.8 billion in 2022 to USD 31.4 billion by 2027, at a CAGR of 9.7% during the forecast period. Various key players in the ecosystem have led to a ... Read More
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Advertising Agencies in China - Industry Market Research Report
... radio, television, airports, railway stations, bus shelters and other media. Firms provide a range of services, including consulting, creative talent services, advertising material production and media planning. This industry does not include video production or ... Read More
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Nielsen Holdings plc (NLSN:NYS): Analytics, Extensive Financial Metrics, and Benchmarks Against Averages and Top Companies Within its Industry
... Industry Key Findings: Unique new report provides deep financial benchmarks for Nielsen Holdings plc (NLSN:NYS) compared to its top competitors and compared to the average for all companies within its primary industry. Benchmarking study for ... Read More
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Survey of College Practices in Renting Out Facilities for Camps, Conferences & Special Events 2023
... or other school housing space that was unoccupied by students in the past college academic year? The median was just $1,150 and the mean was nearly $3 million. However, the wording of this question, which ... Read More
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Global Machine Learning as a Service (MLaaS) Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Component (Software Tools, and Services), Application (Marketing & Advertising, Predictive Analytics, Automated Network Management, Fraud Detection, and Risk Analytics), Enterprises (SMEs and Large Enterprises), End-user (Banking, Financial Service and Insurance, IT and Telecom, Automotive, Healthcare, Aerospace and Defense, Retail Government) and Region (North America, Europe, Asia Pacific, and Latin America, Middle East and Africa (LAMEA))
... Enterprises (SMEs and Large Enterprises), End-user (Banking, Financial Service and Insurance, IT and Telecom, Automotive, Healthcare, Aerospace and Defense, Retail Government) and Region (North America, Europe, Asia Pacific, and Latin America, Middle East and Africa ... Read More
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Global Printed Signage Market Size, Segments, Outlook and Revenue Forecast 2022-2028 by Product Type (Banner and Backdrops, Corporate Graphics, Exhibitions and Tradeshow, Backlit Display, Point of Purchase Display, Billboards), By Print Technology (Screen, Inkjet, Sheetfed), By Application (Indoor and Outdoor), By End Users (Banking, Financial Service and Insurance, Retail, Transportation and Logistics, Healthcare) and Region (North America, Europe, Asia Pacific, Latin America Middle East and Africa)
... By Application (Indoor and Outdoor), By End Users (Banking, Financial Service and Insurance, Retail, Transportation and Logistics, Healthcare) and Region (North America, Europe, Asia Pacific, Latin America Middle East and Africa) Market Overview The Global ... Read More
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Global Digital Signage Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 by Type (Video Walls, Video Screens, Transparent LED Screens, Digital Posters, and Kiosks), Component (Hardware, Software, and Services), Technology (LCD, LED, and Projection), Location (Indoor, and Outdoor), Content Category (Broadcast, and Non-Broadcast), Screen Size (Below 32 Inches, 32 to 52 Inches, and More than 52 Inches), Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, and Transport) and Region (North America, Europe, Asia Pacific, Latin America Middle East and Africa (LAMEA))
... (Indoor, and Outdoor), Content Category (Broadcast, and Non-Broadcast), Screen Size (Below 32 Inches, 32 to 52 Inches, and More than 52 Inches), Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Corporate, Banking, Healthcare, Education, and Transport) ... Read More
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APAC Alcoholic Beverages Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
... industry. Most active brands in relation to total spending on sporting properties. A detailed overview of geographical regions of APAC accounting for most of the alcoholic sector expenditure. The report further analyzes market trend for ... Read More
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Asia-Pacific Mobile Advertising Growth Opportunities
... companies, and publishers follow audiences away from traditional TV commercials and desktops. The increased use of next-generation analytics solutions supported by artificial intelligence/machine learning (AI/ML) allows service providers to track user behavior across mobile devices ... Read More
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Europe, Middle East and Africa (EMEA) Non-Alcoholic Beverage Sport Sponsorship Landscape, 2022 - Analysing Biggest Deals, Sports League, Brands and Case Studies
... The report includes market insight and sector and brand analysis. Across the EMEA region in 2022 Pepsi are the biggest spending brand in the non-alcoholic beverages sector - The brand’s largest deal is with UEFA ... Read More
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Media Buying Agencies in the US - Industry Market Research Report
... media buying and planning services to its clients. Media buyers negotiate the terms on which ads are purchased from media operators, and media planners determine the optimal mix of platforms advertisements should be placed and ... Read More
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The US Digital Advertising Market (By Format, Devices and Industry): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)
... for the duration spanning 2022-2026. The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ... Read More
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Global Commercial Display Market Size study & Forecast, by Product (Digital Signage, Display Monitor, Display TVs), by Technology (LCD, LED, Others), by Component (Hardware, Software, Services), by Type (Flat Panel, Curved Panel, Other Panel), by Size (Below 32 inches, 32 to 52 inches, 52 to 75 inches, Above 75 inches), by Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Others) and Regional Analysis, 2022-2029
... Size (Below 32 inches, 32 to 52 inches, 52 to 75 inches, Above 75 inches), by Application (Retail, Hospitality, Entertainment, Stadiums & Playgrounds, Others) and Regional Analysis, 2022-2029 Global Commercial Display Market is valued approximately ... Read More
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Printed Signage Market Size, Share & Trends Report, 2022-2030
... the market dynamics of the industry. It provides an in-depth analysis of the market segments which include types, applications, and competitor analysis. The global Printed Signage market size will reach USD million in 2021, growing ... Read More
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Global Demand Side Platforms (DSP) for Programmatic Advertising Market 2022-2026
... at a CAGR of 9.48% during the forecast period. Our report on the demand side platforms (DSP) for programmatic advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as ... Read More