Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
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Advertising & Marketing Industry Research & Market Reports
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Advertising on Connected TV
... addition, buyers estimate spending less on traditional cable and broadcast ad channels, with the IAB projecting a decrease of 6.3% for linear TV. As traditional TV ads and retransmission fees hit flat or negative growth ... Read More
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Direct Selling in Pakistan
... centres are fewer in number. In these areas, local community sellers or even close family and friends often engage in direct selling by purchasing items in bulk from city shopping centres. As a result, many ... Read More
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Global Digital Marketing Market Report and Forecast 2023-2028
... the increasing internet penetration and the growing adoption of smartphones, the market is projected to further grow at a CAGR of 9.1% between 2023 and 2028 to reach a value of USD 807.92 billion by ... Read More
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Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)
... interviews with marketing and communications leaders, as well as generative AI startup founders. It is arranged into 3 core sections, which analyze the potential impact of generative AI, especially on marketing. Creative application suites, combined ... Read More
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Global Big Data and Business Analytics Market: Analysis By Component (Software, Services And Hardware), Analytics Tool (Dash Board & Data Visualization, Data Mining & Warehousing, Reporting Tool, Self-Service Tool And Others), Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Workforce Analytics And Others), Industry Vertical (BFSI, IT & Telecom, Manufacturing, Healthcare, Government, Retail & E-Commerce, Education, Energy & Utilities, Transportation And Others), By Region Size And Trends With Impact Of COVID-19 And Forecast Up To 2028
... Chain Analytics, Marketing Analytics, Pricing Analytics, Workforce Analytics And Others), Industry Vertical (BFSI, IT & Telecom, Manufacturing, Healthcare, Government, Retail & E-Commerce, Education, Energy & Utilities, Transportation And Others), By Region Size And Trends With ... Read More
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2023 Temporary Sales/Marketing Staffing Services Global Market Size & Growth Report with COVID-19 & Recession Risk Impact
... and share across 4 global regions (The Americas, Europe, Asia & Oceania, Africa & Middle East), 22 subregions, and 216 countries. Figures are from 2014 through 2022, with forecasts for 2023 and 2027. The historical ... Read More
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Customer Data Influences on Content Marketing and the Customer Experience
... platforms offer a central location to house and manage all data types that go into the unified customer profile. It allows marketing teams to align personalized content with the customer journey and have a direct ... Read More
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Global Outdoor Advertising Market Growth (Status and Outlook) 2023-2029
... a CAGR of % from 2023 to 2029. Key manufacturers of outdoor advertising in the Asia-Pacific region include JCDecaux, Focus Media, and oOh! Media Limited, Asiaray Media Group Limited, Move Media Pte Ltd, Mediacorp Pte ... Read More
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Cloud ERP Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019–2029, Segmented By Component (Solutions, Services); By Business Function (Accounting & Finance, Sales & Marketing, Inventory & Order Management); By Organization Size (SMEs, Large Enterprises); By Vertical (BFSI, IT & ITeS, Government & Public Sector, Manufacturing, Retail & Consumer Goods, Healthcare & Life Sciences, Energy & Utilities, Others); By Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa)
... (SMEs, Large Enterprises); By Vertical (BFSI, IT & ITeS, Government & Public Sector, Manufacturing, Retail & Consumer Goods, Healthcare & Life Sciences, Energy & Utilities, Others); By Region (North America, Europe, Asia Pacific, Latin America, ... Read More
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Global Online Digital Marketing Platform Market Growth (Status and Outlook) 2023-2029
... expected to grow at a CAGR of % from 2023 to 2029. United States market for Online Digital Marketing Platform is estimated to increase from US$ million in 2022 to US$ million by 2029, at ... Read More
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Spain Digital Signage Market 2022-2028
... factor augmenting the growth of the market in the country include growing banking sector, increasing media and entertainment industry, surging food retail industry among others. The banking industry in Spain expanded considerably during the country’s ... Read More
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Global Marketing Automation Market Size study&Forecast, bySolution (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing, Others) by Deployment (On-premise, Cloud), by Enterprise Size (Large Enterprises, Small & Medium Enterprises), by End-use (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Others)and Regional Analysis, 2022-2029
... Enterprises, Small & Medium Enterprises), by End-use (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Others)and Regional Analysis, 2022-2029 Global Marketing Automation Market is valued at approximately USD 4.9 billion in 2021 ... Read More
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US Healthcare Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 29.2 Billion by 2028, exhibiting a growth rate (CAGR) of 4.6% during 2023-2028. Healthcare advertising refers to the process of developing communication and marketing strategies for reaching new patients and enhancing patient care ... Read More
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Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028. The growing adoption of advertising to enhance brand awareness, increasing number of media and entertainment models, and rising demand for digital advertising solutions represent ... Read More
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Advanced Analytics Market by Component (Software, Service), Type (Big Data Analytics, Business Analytics, Customer Analytics, Statistical Analytics, Risk Analytics, and Others), Deployment Mode (On-premises, Cloud-based), Business Function (Supply Chain,
... (HR), and Others), Enterprise Size (Large Enterprise, Small and Medium-sized Enterprise), Industrial Vertical (BFSI, Healthcare, Government, IT and Telecom, Military and Defense, and Others), and Region 2023-2028 Market Overview: The global advanced analytics market size ... Read More
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Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... by 2028, exhibiting a growth rate (CAGR) of 5.35% during 2023-2028. Advertising refers to a means of communication through which various brands inform about their product or service as well as influence the consumer buying ... Read More
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Europe Advertising Market Summary, Competitive Analysis and Forecast to 2027
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising ... Read More
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Spain Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities ... Read More
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Asia-Pacific (APAC) Advertising Market Summary, Competitive Analysis and Forecast to 2027
... to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising ... Read More
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China Advertising Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies ... Read More
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India Advertising Market Summary, Competitive Analysis and Forecast to 2027
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising ... Read More
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Japan Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities ... Read More
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Mexico Advertising Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities ... Read More
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Australia Advertising Market Summary, Competitive Analysis and Forecast to 2027
... contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising ... Read More
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United States (US) Advertising Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The advertising industry consists of revenues gained by any ... Read More
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