Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
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Advertising & Marketing Industry Research & Market Reports
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Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 53.9 Billion by 2028, exhibiting a growth rate (CAGR) of 6.5% during 2023-2028. Outdoor advertising, also known as out-of-home (OOH) advertising, is used by enterprises to promote products or services and spread business-related ... Read More
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Digital Marketing Market by Digital Channel (Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral
... and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2023-2028 The global digital marketing market size reached US$ 322.2 Billion in 2022. Looking forward, IMARC Group expects ... Read More
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Outdoor LED Display Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 12.4 Billion by 2028, exhibiting a growth rate (CAGR) of 7.73% during 2023-2028. Outdoor light-emitting diode (LED) displays are reliable large billboards used to display advertisements about products, services, or any information related ... Read More
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Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience
... Customer Experience framework that deliver real-time contextual awareness for consistent and frictionless engagement, supporting emotionally intelligent interactions through active learning. The analysis is based on IDC's Future Enterprise Resiliency and Spending (FERS) Survey, IDC's Future ... Read More
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IDC Perspective: Advertising Growth in Connected TV for 2023 Is Driving Media Technology Vendor Innovations for Native Cloud Services
... shift toward solutions that are cloud native, smart, efficient, secure, and provide achievable total cost of ownership (TCO) targets that can leverage first-party data because of the emergence of connected TV (CTV) since this channel ... Read More
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Global AI in Social Media Market Size study & Forecast, by Technology (Machine Learning, Deep Learning, NLP), by Application (Customer Experience Management, Sales and Marketing, Predictive Risk Assessment) and Regional Analysis, 2023-2030
... Social Media Market is valued at approximately USD 1278 million in 2022 and is anticipated to grow with a healthy growth rate of more than 28.70% over the forecast period 2023-2030. AI in Social Media ... Read More
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Digital Out-of-home Advertising Market Size, Share & Trends Analysis Report By Format (Billboards, Street Furniture, Transit & Transportation, Place-Based Media), By Application, By Industry Vertical, By Region, And Segment Forecasts, 2023 - 2030
... Advertising Market Growth & Trends The global digital out-of-home advertising market size is expected to reach USD 32.63 billion by 2030, growing at a CAGR of 11.6% from 2023 to 2030, according to a new ... Read More
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Digital Signage Market Forecasts to 2028 – Global Analysis By Type (Video Wall, Transparent LED Screen, Digital Posters and Other Types), Component (Hardware, Software and Services), Screen Size (Below 32 Inches, 32 to 52 Inches and More than 52 Inches), Content (Broadcast and Non-Broadcast), Location (Indoor and Outdoor), Application and By Geography
... and More than 52 Inches), Content (Broadcast and Non-Broadcast), Location (Indoor and Outdoor), Application and By Geography According to Stratistics MRC, the Global Digital Signage Market is accounted for $25.31 billion in 2022 and is ... Read More
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Video Streaming Software Market Forecasts to 2028 – Global Analysis By Monetization Model (Transaction-Based, Subscription-Based, Advertising-Based), Streaming Type (Video-on-Demand (VoD) Streaming, Live Streaming), Delivery Channel (Internet Protocol TV (IPTV), Over-The-Top (OTT), Pay-Tv), Component, Deployment Mode, End User and Geography
... End User and Geography According to Stratistics MRC, the Global Video Streaming Software Market is accounted for $9.0 billion in 2022 and is expected to reach $37.4 billion by 2028 growing at a CAGR of ... Read More
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Internet of Behaviors Market Size, Share & Trends Analysis Report By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion), By Enterprise Size, By Industry, By Region, And Segment Forecasts, 2023 - 2030
... Behaviors Market Growth & Trends The global internet of behaviors market size is expected to reach USD 1,997.31 billion by 2030, expanding at a CAGR of 23.6% from 2023 to 2030, according to a new ... Read More
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2023 Global Forecast for Marketing Attribution Software Market (2024-2029 Outlook)-High Tech & Emerging Markets Report
... countries. The product or service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected to ... Read More
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Artificial Intelligence (AI) In Marketing Market Size, Share & Trends Analysis Report By Component, By Application, By Technology, By End-User Industry, By Region, And Segment Forecasts, 2023 - 2030
... Growth & Trends The global artificial intelligence (AI) in marketing market size is expected to reach USD 82.23 billion by 2030, according to a new report by Grand View Research, Inc. The market is anticipated ... Read More
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2023 Global Forecast for Marketing Resource Management (Mrm) Market (2024-2029 Outlook)-High Tech & Emerging Markets Report
... 50 countries. The product or service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected ... Read More
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2023 Global Forecast for Marketing Automation Market (2024-2029 Outlook)-High Tech & Emerging Markets Report
... The product or service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected to increase ... Read More
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2023 Global Forecast for Marketing Cloud Platform Market (2024-2029 Outlook)-High Tech & Emerging Markets Report
... countries. The product or service category is within the NAICS Computer Systems Design Services industry. The product or service category is within the NAICS Computer Systems Design Services industry. The global market is expected to ... Read More
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The Unified Omni-Channel: Rethinking Adtech and Martech Silos
... of staff, budgets, technology, and tactics. This bifurcated reality results in incomplete reporting and suboptimal campaigns. To overcome this situation, organizations need to embrace a unified approach that breaks down barriers between adtech and martech, ... Read More
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Digital Marketing Trends in Type 2 Diabetes
... Eli Lilly's Trulicity.com and AstraZeneca's Farxiga.com. The highest proportion of traffic to branded patient T2D websites originated from direct sources, followed by organic. Novo Nordisk’s Rybelsus.com had the highest proportion of direct traffic. Mounjaro.com was ... Read More
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Global Metaverse Market Assessment, By Component [Hardware, Software, Services], By Technology [Blockchain, Virtual Reality & Augmented Reality, Artificial Intelligence (AI), Internet of Things (IoT), Others], By Application [Digital Marketing, Gaming, E-Commerce, Events, Others], By End-user [Retail, Healthcare, Manufacturing, IT and Telecommunication, Media and Entertainment, Banking, Financial Services, and Insurance, Others], By Region, Opportunities and Forecast, 2016-2030F
... [Retail, Healthcare, Manufacturing, IT and Telecommunication, Media and Entertainment, Banking, Financial Services, and Insurance, Others], By Region, Opportunities and Forecast, 2016-2030F Global Metaverse Market size was valued at USD 62.19 billion in 2022 which is ... Read More
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Sprinklr: Breaking Out of the Mold of a Social Suite to Orchestrate Whole Journey Customer Engagement
... from April 25 to 28. This one-of-a-kind event included a curated list of about 50 attendees, comprising executive and senior leadership from the Sprinklr team, Sprinklr customer executives, and industry analysts. Key themes of the ... Read More
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Digital Ad Spending Market: By Add Format (Social Media, Video, Search Engine), By Platform Used (Mobile, Laptop, Desktop & Others), By End User (Retail, Health care, Automotive, Media and entertainment, Education, Banking, Financial service & insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032
... insurance, Transport and tourism, IT and telecom) And Region – Global Analysis of Market Size, Share & Trends For 2021–2022 And Forecasts To 2032 Digital Ad Spending Market: By Add Format (Social Media, Video, Search ... Read More
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Customer Relationship Management Market Size, Share, and Analysis, By Solution (Social Media Monitoring, Customer Service, CRM Analytics, Marketing Automation, Customer Experience Management, Salesforce Automation, Others), By Deployment (Cloud, On-Premises), By Application (Customer Management, Marketing and Sales Automation, Lead Generation & Customer Retention, Others), By Enterprise Size (Large Enterprise, SMEs), By End Use (Finance, IT, Manufacturing, Construction, Government, Education, Distribution, Healthcare, Retail, Others) and Regional Forecasts, 2022-2032
... Sales Automation, Lead Generation & Customer Retention, Others), By Enterprise Size (Large Enterprise, SMEs), By End Use (Finance, IT, Manufacturing, Construction, Government, Education, Distribution, Healthcare, Retail, Others) and Regional Forecasts, 2022-2032 Customer Relationship Management Market ... Read More
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Worldwide Marketing Campaign Management Software Market Shares, 2022: Funding Implodes, AI Explodes
... Marketing Automation Technology research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2023–2027
... research service. "Within a year, all martech solutions will feature prompt-based user interfaces and scripted use cases in addition to an explosion of personalized content. However, prompt-based buying behavior will also become common and that ... Read More
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Ireland Digital Ad Spend Business and Investment Opportunities Databook – 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update
... According to TechInsight360, Digital Advertising Spend in the country are expected to grow by 8.5% on an annual basis to reach US$1,632.2 million in 2023. Medium to long term growth story of Digital Advertising Spend ... Read More
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Japan Digital Ad Spend Business and Investment Opportunities Databook – 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update
... According to TechInsight360, Digital Advertising Spend in the country are expected to grow by 8.0% on an annual basis to reach US$52,043.5 million in 2023. Medium to long term growth story of Digital Advertising Spend ... Read More
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