Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
- With hundreds of up-to-date reports available, we offer a wealth of valuable data and insights, including detailed analysis of consumer behavior, emerging technologies, and the latest marketing strategies and tactics.
- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
- Plus, we make it easy to find vital statistics on market sizing, segmentation, geographic landscape, top vendors, market drivers and challenges, and much more.
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Advertising & Marketing Industry Research & Market Reports
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Artificial Intelligence in Retail Market by Solution (Personalized Product Recommendation, Visual Search, Virtual Stores, Virtual Customer Assistant, CRM), Type (Generative AI, Other AI), End-user (Online, Offline) - Global Forecast to 2030
... retail market is estimated to be USD 31.12 billion in 2024 to USD 164.74 billion in 2030 at a CAGR of 32.0% from 2024 to 2030. One of the primary drivers for AI adoption in ... Read More
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Floor POP Displays
... by 2030, growing at a CAGR of 4.7% over the analysis period 2023-2030. Corrugated Boards Material, one of the segments analyzed in the report, is expected to record a 5.1% CAGR and reach US$4.6 Billion ... Read More
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Emotion Analytics
... at a CAGR of 14.8% over the analysis period 2023-2030. Customer Experience Management Application, one of the segments analyzed in the report, is expected to record a 16.6% CAGR and reach US$4.6 Billion by the ... Read More
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Mobile Marketing
... at a CAGR of 16.7% over the analysis period 2023-2030. Mobile Web Solution, one of the segments analyzed in the report, is expected to record a 17.0% CAGR and reach US$148.2 Billion by the end ... Read More
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Product Analytics
... at a CAGR of 17.8% over the analysis period 2023-2030. Solutions Component, one of the segments analyzed in the report, is expected to record a 18.8% CAGR and reach US$47.3 Billion by the end of ... Read More
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Account-based Marketing
... at a CAGR of 12.2% over the analysis period 2023-2030. Strategic Account Type, one of the segments analyzed in the report, is expected to record a 13.0% CAGR and reach US$1.4 Billion by the end ... Read More
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IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions
... tip of the iceberg today, and lying underneath is a world where AI becomes the new operational fabric of marketing and sales, redefining the role of marketing, the people who work within marketing, and the ... Read More
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Public Relations (PR) Tools
... reach US$29.5 Billion by 2030, growing at a CAGR of 11.0% over the analysis period 2023-2030. Social Media Monitoring & Management, one of the segments analyzed in the report, is expected to record a 12.1% ... Read More
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Real-Time Bidding
... at a CAGR of 30.1% over the analysis period 2023-2030. Mobile Device, one of the segments analyzed in the report, is expected to record a 31.7% CAGR and reach US$138.2 Billion by the end of ... Read More
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Sales Intelligence
... at a CAGR of 11.0% over the analysis period 2023-2030. Software Component, one of the segments analyzed in the report, is expected to record a 10.2% CAGR and reach US$4.9 Billion by the end of ... Read More
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Product Information Management
... by 2030, growing at a CAGR of 10.7% over the analysis period 2023-2030. Solutions Component, one of the segments analyzed in the report, is expected to record a 10.1% CAGR and reach US$23.4 Billion by ... Read More
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Media Buying Agencies in Australia - Industry Market Research Report
... industry was very vulnerable to the effects of the COVID-19 outbreak. A sharp downturn in 2019-20 and 2020-21 in advertising budgets flowed through to the industry, tanking industry-wide turnover and weighing on profit margins. These ... Read More
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Advertising Agencies in Australia - Industry Market Research Report
... spurred by shrinking print and broadcast media demand and a challenging operating environment from the COVID-19 pandemic. Demand for advertising agency services slumped in response to the COVID-19 pandemic as negative business confidence and economic ... Read More
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Strategic Intelligence: Advertising Sector Scorecard Q3 2024 Update
... Commission has started to enforce the Digital Markets Act (DMA) this year, focusing on Apple and Alphabet’s dominance in app stores and Meta’s use of personal data for advertising. The latest lawsuit from the US ... Read More
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Global Real Time Bidding Market 2024-2028
... period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an ... Read More
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Global Out-of-home Media (OOH Media) Industry Trends Analysis Report 2024, Forecast to 2032 (Broken Down by Type, End User, Regional Analysis, and Competitive Landscape)
... comprehensive overview by conducting both qualitative and quantitative analysis of the market, sharing concrete numbers and thorough insights from different market segments. The quantitative analysis includes both historical and forecast data of various market segments, ... Read More
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Global User Generated Content Platform Market 2024-2028
... during the forecast period. The report on the user generated content platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. ... Read More
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Outdoor Advertising
... advertising agencies include Clear Channel Outdoor, Intersection Media Holdings, Lamar Advertising, and Outfront Media. Leading companies based outside the US include JCDecaux (France), Ströer (Germany), and Val Morgan (Australia). COMPETITIVE LANDSCAPE Demand for outdoor advertising ... Read More
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Public Relations Services
... firm. Major global advertising holding companies, collectively known as the "Big Four" (Omnicom, Interpublic, WPP, and Publicis), also own top PR agencies, including Weber Shandwick (Interpublic), Burson Cohn & Wolf (BCW, owned by WPP), and ... Read More
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Direct Marketing Services
... Clarke, Harte Hanks, Merkle, and VML (all based in the US). COMPETITIVE LANDSCAPE Demand is driven by economic activity and corporate profits. The profitability of individual companies depends on their targeting services, creative skills, and ... Read More
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Frost Radar™: Pharmaceutical Commercialization Solutions and Services, 2024
... industry follows a robust, step-by-step approach to market commercialization, with a clear understanding of the market stakeholders, segments, and post-launch forecasts to create seamless go-to-market strategies, develop a positive image, and instill confidence among healthcare ... Read More
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Digital OOH Advertising Market: Global Market Size, Forecast, Insights, and Competitive Landscape
... OOH advertising market report provides holistic understanding of the market along with market sizing, forecast, drivers, challenges, and competitive landscape. The report presents a clear picture of the global digital OOH advertising market by segmenting ... Read More
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Print Advertising Distribution in the US - Industry Market Research Report
... Expenditure on print advertising has declined during the period as digital advertising has taken over. In 2020, COVID-19 exacerbated this trend, further pushing consumers to shop, work and socialize online. Additionally, the overall macroeconomic decline ... Read More
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Promotional Products in Canada - Industry Market Research Report
... 2020 due to the pandemic. The industry generates revenue through the distribution of specialty advertising on everyday items, such as mugs, calendars, and T-shirts. Industry enterprises do not manufacture these products, but rather imprint and ... Read More
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2024 WPP Operating and Financial Review - SWOT Analysis, Technological Know-How, M&A, Senior Management, Goals and Strategies in the Global Media, Broadcasting, Publishing Industry
... includes assessments of more than 1,000 companies worldwide. The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs, including: Latest organizational and management developments ... Read More
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