Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
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- Whether you need information on influencer marketing, social media, marketing automation, digital signage, trade shows, or direct mail advertising, we have reports available on a wide range of popular topics.
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Advertising & Marketing Industry Research & Market Reports
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Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032
... US$ 235.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 322.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The growing sales of smart TVs, increasing ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2024-2032
... and Region 2024-2032 The global casino management systems market size reached US$ 8.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More
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North America Advertising Market Report by Segment (Television Advertising, Print Advertising, Radio Advertising, Outdoor Advertising, Internet Advertising, Mobile Advertising, Cinema Advertising), and Country 2024-2032
... 2023. Looking forward, IMARC Group expects the market to reach US$ 560.9 Billion by 2032, exhibiting a growth rate (CAGR) of 6.5% during 2024-2032. Advertising is a means of communication involved in promoting services, products ... Read More
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Mobile Value-Added Services (MVAS) Market Report by Solution (Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email and IM, Mobile Money, Mobile Advertising, Mobile Infotainment, and Others), Device Type (Mobile Phone, Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2024-2032
... Tablet PC, Laptop or Data-Card, and Others), End-User (SMBS, Enterprises), Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, and Others), and Region 2024-2032 The global mobile value-added services (MVAS) market size ... Read More
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Digital OOH
... at a CAGR of 8.8% over the analysis period 2023-2030. Digital Billboard, one of the segments analyzed in the report, is expected to record a 9.7% CAGR and reach US$19.9 Billion by the end of ... Read More
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Cross-Platform and Mobile Advertising
... reach US$918.2 Billion by 2030, growing at a CAGR of 20.6% over the analysis period 2023-2030. Search Advertising, one of the segments analyzed in the report, is expected to record a 20.3% CAGR and reach ... Read More
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2024 Global Nonelectric Signs And Displays, Including Trade Show Exhibits Products Markets (2030 Outlook)
... regionally and for 46 countries (Wharry Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), and a five-year outlook ... Read More
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2024 Global Electric Signs And Displays, Including Scoreboards And Trade Show Exhibits Products Markets (2030 Outlook)
... market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), ... Read More
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Business-to-Business Marketing 2025
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Worldwide Project and Portfolio Management Software Market Shares, 2023: Strategic Planning, Adaptive Collaboration, and Evolving GenAI Drive Growth
... grew 13.3% to $6.5 billion in 2023 in current currency (compared with growth of 8.0% on updated numbers to $5.8 billion in 2022). We expect the market to grow at a five-year CAGR of 13.2% ... Read More
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Worldwide Marketing Campaign Management Software Forecast, 2024–2028: Dawn of AI Everywhere in Marketing
... helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC, highlighting AI's transformative impact. "The MCM industry is experiencing robust growth fueled by ongoing AI innovation, first-party data ... Read More
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IDC PlanScape: CPaaS to Optimize Marketing
... customers. This calls for technology that is also easy to implement and scale (especially in cases of seasonal requirements) as well as affordable. These are features that belong to cloud-enabled communication services and solutions, also ... Read More
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Voice of the Customer — A Look at Metrics and KPIs
... surveys to include indirect and inferred feedback, utilizing a variety of metrics like CSAT, NPS, and CES to gauge customer experiences and the performance of products and services provided by an organization. Challenges include selecting ... Read More
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Roku Exchange Unlocks Access to Roku's Audience and Premium Media
... it offers media companies and brands and advertising agencies. As previously stated, the digital advertising ecosystem is complex, and IDC's point of view is that to maximize revenue for media publishers and brands alike, pain ... Read More
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Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing
... Gerry Murray, research director, Marketing Automation Technology research service at IDC. "By the end of 2024, all martech solutions will feature conversational or prompt-based user interfaces with capabilities for automating complex projects, processes, and campaigns. ... Read More
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Global Advertising Agencies - Industry Market Research Report
... the industry fared relatively well because of the proliferation of digital media, which has expanded agencies' access to their target audiences, despite COVID-19. Rising consumer spending and growing global economic activity have also caused demand ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
... opportunity for guest engagement is contextualized. Contextualization is key to presenting guests and travelers with targeted messaging and calls to action that are more likely to resonate because they are delivered to the right person, ... Read More
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Global Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Regional Forecasts 2022-2032
... Market is valued approximately USD 31.34 billion in 2023 and is anticipated to grow with a growth rate of more than 9.4% over the forecast period 2024-2032. Sales and Marketing Business Process Outsourcing (BPO) involves ... Read More
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Asia Pacific Sales and Marketing Business Process Outsourcing Market Size study, by Type (Sales, Marketing) by End-use (BFSI, Healthcare, Manufacturing, IT & Telecommunication, Retail, Others) and Country Forecasts 2022-2032
... Process Outsourcing Market is valued approximately at USD 8.78 Billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.50% over the forecast period 2024-2032. Sales and Marketing BPO ... Read More
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JCDecaux SA (DEC) - Financial and Strategic SWOT Analysis Review
... a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your ... Read More
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Global Search Engine Marketing (SEM) Service Market Growth (Status and Outlook) 2024-2030
... 2023. With growing demand in downstream market, the Search Engine Marketing (SEM) Service is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report ... Read More
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The Shoptalk Bridge for Retail Technology 2024
... drives tens of thousands of retailers, vendors, and adjacent professionals to a specific location to comingle and connect. Where Shoptalk shines is in its ability to bring into focus the importance of technology as part ... Read More
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Healthcare BPO Market by Outsourcing Models, Provider (Patient Care, RCM), Payer (Claims Management, Billing & Accounts), Life Science (R&D, Manufacturing, Sales & Marketing (Analytics, Research)), & Region (Source, Destination) - Global Forecast to 2029
... global healthcare BPO market is projected to reach USD 626.6 billion by 2029 from USD 395.3 billion in 2024, at a CAGR of 9.7% from 2024 to 2029. The growth of the healthcare BPO market ... Read More
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Expanding Marketing Promotions Across the "4-O Matrix"
... While the traditional 4 Ps of marketing have long served as a foundation, they are no longer adequate for addressing the dynamic promotional needs of modern organizations, particularly in the B2B and SMB sectors. Despite ... Read More
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Global Indoor Digital Signage Market Growth 2024-2030
... market, the Indoor Digital Signage is forecast to a readjusted size of US$ 1310.1 million by 2030 with a CAGR of 5.3% during review period. The research report highlights the growth potential of the global ... Read More
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