Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
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Advertising & Marketing Industry Research & Market Reports
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Organizational Growth Market - Forecast to 2033 : Type (Strategic Growth, Operational Growth, Financial Growth, Market Expansion, Product Development, Customer Acquisition, Revenue Growth, Profit Growth, Employee Growth, Others), Product (Software Solutions, Consulting Services, Training Programs, Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer Support Services, Others), Technology (Artificial Intelligence, Machine Learning, Big Data Analytics, Cloud Computing, Internet of Things, Blockchain, Robotic Process Automation, Augmented Reality, Virtual Reality, Others), Component (Software, Hardware, Services, Middleware, Network Infrastructure, Data Storage, Security Solutions, Communication Systems, Other
... Market Intelligence Tools, Customer Relationship Management Systems, Enterprise Resource Planning Systems, Business Analytics Tools, Performance Management Systems, Others), Services (Advisory Services, Implementation Services, Support Services, Outsourcing Services, Training and Development Services, Market Research Services, Customer ... Read More
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Mobile Advertising
... at a CAGR of 15.3% over the analysis period 2023-2030. Display Advertising, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$999.9 Billion by the end of ... Read More
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MultiScreen Content Discovery Engines
... reach US$292.3 Billion by 2030, growing at a CAGR of 25.8% over the analysis period 2023-2030. The U.S. Market is Estimated at US$15.8 Billion While China is Forecast to Grow at 24.5% CAGR The MultiScreen ... Read More
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Consumer Marketing & Advertising 2025
... experiential marketing. Consumer marketing tactics are categorized into 60 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are ... Read More
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Sports Marketing 2025
... Sports Marketing 2025 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing. Sports Marketing 2025 provides the most recent statistics and data available on the $400 billion sports marketplace. Read More
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Digital Advertising and Marketing
... reach US$1.5 Trillion by 2030, growing at a CAGR of 13.8% over the analysis period 2023-2030. Display Advertising and Marketing, one of the segments analyzed in the report, is expected to record a 15.2% CAGR ... Read More
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Location Based Advertising (LBA)
... reach US$219.4 Billion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030. Retail Outlets Application, one of the segments analyzed in the report, is expected to record a 12.3% CAGR and ... Read More
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Smart Cities
... at a CAGR of 23.0% over the analysis period 2023-2030. Smart Cities Hardware, one of the segments analyzed in the report, is expected to record a 20.3% CAGR and reach US$2.6 Trillion by the end ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
... and Heineken 0.0. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Visual Storytelling, Social Interaction, Cultural Inclusivity and Celebrity Endorsement. Moreover, the report examines the ... Read More
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Event Logistics
... at a CAGR of 3.1% over the analysis period 2023-2030. Entertainment Vertical, one of the segments analyzed in the report, is expected to record a 3.8% CAGR and reach US$27.9 Billion by the end of ... Read More
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Game-Based Learning Market Report by Platform (Online, Offline), Revenue Type (Game Purchase, Advertising, and Others), End-User (K-12 Game-Based Learning, Higher Game-Based Learning), and Region 2024-2032
... in 2023. Looking forward, IMARC Group expects the market to reach US$ 71.7 Billion by 2032, exhibiting a growth rate (CAGR) of 15.8% during 2024-2032. The game-based learning market growth is primarily driven by the ... Read More
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Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032
... US$ 235.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 322.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The growing sales of smart TVs, increasing ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2024-2032
... and Region 2024-2032 The global casino management systems market size reached US$ 8.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More
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Digital Signage Systems
... by 2030, growing at a CAGR of 9.6% over the analysis period 2023-2030. Digital Signage Hardware, one of the segments analyzed in the report, is expected to record a 9.4% CAGR and reach US$15.6 Billion ... Read More
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Ad Insertion Servers
... by 2030, growing at a CAGR of 7.1% over the analysis period 2023-2030. The U.S. Market is Estimated at US$753.2 Million While China is Forecast to Grow at 10.7% CAGR The Ad Insertion Servers market ... Read More
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Event Management Software
... by 2030, growing at a CAGR of 9.0% over the analysis period 2023-2030. Event Management Software, one of the segments analyzed in the report, is expected to record a 7.9% CAGR and reach US$6.7 Billion ... Read More
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In-Game Advertising
... at a CAGR of 15.2% over the analysis period 2023-2030. In-Game Advertising for Mobile, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$12.3 Billion by the ... Read More
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Artificial Intelligence (AI) in Media and Entertainment
... US$18.9 Billion in the year 2023, is expected to reach US$89.0 Billion by 2030, growing at a CAGR of 24.8% over the analysis period 2023-2030. AI in Media and Entertainment Services, one of the segments ... Read More
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Digital OOH
... at a CAGR of 8.8% over the analysis period 2023-2030. Digital Billboard, one of the segments analyzed in the report, is expected to record a 9.7% CAGR and reach US$19.9 Billion by the end of ... Read More
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Exhibition Organizing
... at a CAGR of 13.9% over the analysis period 2023-2030. Art Exhibitions Application, one of the segments analyzed in the report, is expected to record a 15.1% CAGR and reach US$33.3 Billion by the end ... Read More
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Cross-Platform and Mobile Advertising
... reach US$918.2 Billion by 2030, growing at a CAGR of 20.6% over the analysis period 2023-2030. Search Advertising, one of the segments analyzed in the report, is expected to record a 20.3% CAGR and reach ... Read More
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Content Marketing
... at a CAGR of 19.7% over the analysis period 2023-2030. Content Marketing for Brand Awareness, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$212.2 Billion by ... Read More
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Online Ad Spending
... by 2030, growing at a CAGR of 9.4% over the analysis period 2023-2030. Mobile Devices, one of the segments analyzed in the report, is expected to record a 10.0% CAGR and reach US$496.1 Billion by ... Read More
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Digital Marketing Market Report by Digital Channel (Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2024-2032
... Marketing, and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2024-2032 The global digital marketing market size reached US$ 366.1 Billion in 2023. Looking forward, IMARC Group ... Read More
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TV Advertising
... at a CAGR of 1.9% over the analysis period 2023-2030. Cable TV, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$184.6 Billion by the end of ... Read More
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