Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
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Advertising & Marketing Industry Research & Market Reports
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Location Based Advertising (LBA)
... reach US$219.4 Billion by 2030, growing at a CAGR of 13.2% over the analysis period 2023-2030. Retail Outlets Application, one of the segments analyzed in the report, is expected to record a 12.3% CAGR and ... Read More
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Smart Cities
... at a CAGR of 23.0% over the analysis period 2023-2030. Smart Cities Hardware, one of the segments analyzed in the report, is expected to record a 20.3% CAGR and reach US$2.6 Trillion by the end ... Read More
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Television Advertising Market Report by Service Type (Terrestrial, Multichannel, Online), Industry (Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, and Others), and Region 2024-2032
... US$ 235.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 322.0 Billion by 2032, exhibiting a growth rate (CAGR) of 3.4% during 2024-2032. The growing sales of smart TVs, increasing ... Read More
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Casino Management Systems Market Report by Component (Solution, Service), Application (Accounting, Security and Surveillance, Hotel and Hospitality Management, Analytics, Player Tracking, Digital Content Management, Marketing and Promotions), End User (Small and Medium Casinos, Large Casinos), and Region 2024-2032
... and Region 2024-2032 The global casino management systems market size reached US$ 8.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 20.0 Billion by 2032, exhibiting a growth rate (CAGR) ... Read More
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Game-Based Learning Market Report by Platform (Online, Offline), Revenue Type (Game Purchase, Advertising, and Others), End-User (K-12 Game-Based Learning, Higher Game-Based Learning), and Region 2024-2032
... in 2023. Looking forward, IMARC Group expects the market to reach US$ 71.7 Billion by 2032, exhibiting a growth rate (CAGR) of 15.8% during 2024-2032. The game-based learning market growth is primarily driven by the ... Read More
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Decoding Heineken’s YouTube Advertising Strategy
... and Heineken 0.0. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Visual Storytelling, Social Interaction, Cultural Inclusivity and Celebrity Endorsement. Moreover, the report examines the ... Read More
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Digital Signage Systems
... by 2030, growing at a CAGR of 9.6% over the analysis period 2023-2030. Digital Signage Hardware, one of the segments analyzed in the report, is expected to record a 9.4% CAGR and reach US$15.6 Billion ... Read More
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Ad Insertion Servers
... by 2030, growing at a CAGR of 7.1% over the analysis period 2023-2030. The U.S. Market is Estimated at US$753.2 Million While China is Forecast to Grow at 10.7% CAGR The Ad Insertion Servers market ... Read More
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Event Management Software
... by 2030, growing at a CAGR of 9.0% over the analysis period 2023-2030. Event Management Software, one of the segments analyzed in the report, is expected to record a 7.9% CAGR and reach US$6.7 Billion ... Read More
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In-Game Advertising
... at a CAGR of 15.2% over the analysis period 2023-2030. In-Game Advertising for Mobile, one of the segments analyzed in the report, is expected to record a 17.9% CAGR and reach US$12.3 Billion by the ... Read More
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Artificial Intelligence (AI) in Media and Entertainment
... US$18.9 Billion in the year 2023, is expected to reach US$89.0 Billion by 2030, growing at a CAGR of 24.8% over the analysis period 2023-2030. AI in Media and Entertainment Services, one of the segments ... Read More
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Digital OOH
... at a CAGR of 8.8% over the analysis period 2023-2030. Digital Billboard, one of the segments analyzed in the report, is expected to record a 9.7% CAGR and reach US$19.9 Billion by the end of ... Read More
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Exhibition Organizing
... at a CAGR of 13.9% over the analysis period 2023-2030. Art Exhibitions Application, one of the segments analyzed in the report, is expected to record a 15.1% CAGR and reach US$33.3 Billion by the end ... Read More
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Cross-Platform and Mobile Advertising
... reach US$918.2 Billion by 2030, growing at a CAGR of 20.6% over the analysis period 2023-2030. Search Advertising, one of the segments analyzed in the report, is expected to record a 20.3% CAGR and reach ... Read More
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Content Marketing
... at a CAGR of 19.7% over the analysis period 2023-2030. Content Marketing for Brand Awareness, one of the segments analyzed in the report, is expected to record a 20.4% CAGR and reach US$212.2 Billion by ... Read More
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Online Ad Spending
... by 2030, growing at a CAGR of 9.4% over the analysis period 2023-2030. Mobile Devices, one of the segments analyzed in the report, is expected to record a 10.0% CAGR and reach US$496.1 Billion by ... Read More
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Digital Marketing Market Report by Digital Channel (Email Marketing, Search Engine Optimization (SEO), Interactive Consumer Website, Online/Display Advertising, Blogging and Podcasting (Including Microblogging), Social Network Marketing, Mobile Marketing, Viral Marketing, Digital OOH Media, Online Video Marketing, and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2024-2032
... Marketing, and Others), End Use Industry (Automotive, BFSI, Education, Government, Healthcare, Media and Entertainment, and Others), and Region 2024-2032 The global digital marketing market size reached US$ 366.1 Billion in 2023. Looking forward, IMARC Group ... Read More
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TV Advertising
... at a CAGR of 1.9% over the analysis period 2023-2030. Cable TV, one of the segments analyzed in the report, is expected to record a 2.2% CAGR and reach US$184.6 Billion by the end of ... Read More
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Marketing Automation
... at a CAGR of 9.4% over the analysis period 2023-2030. Cloud Deployment, one of the segments analyzed in the report, is expected to record a 10.3% CAGR and reach US$6.2 Billion by the end of ... Read More
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Contextual Advertising
... at a CAGR of 13.7% over the analysis period 2023-2030. Activity-based Advertising, one of the segments analyzed in the report, is expected to record a 14.6% CAGR and reach US$298.3 Billion by the end of ... Read More
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Email Marketing Software
... by 2030, growing at a CAGR of 9.5% over the analysis period 2023-2030. On-Premise Deployment, one of the segments analyzed in the report, is expected to record a 5.5% CAGR and reach US$1.0 Billion by ... Read More
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Outdoor Advertising
... at a CAGR of 4.3% over the analysis period 2023-2030. Traditional Outdoor Advertising, one of the segments analyzed in the report, is expected to record a 4.1% CAGR and reach US$28.3 Billion by the end ... Read More
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Business-to-Business Marketing 2025
... e-commerce, behavioral marketing, business directoriesand databases, content marketing, creating customer awareness, customer relationshipmanagement, direct marketing, distribution channels, email marketing, engagement,event marketing, integrated marketing communications, lead generation, leadmanagement, lead nurturing, marketing automation, mobile marketing, networking,online video, ... Read More
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Data Monetization Market Report: Trends, Forecast and Competitive Analysis to 2030
... & IT, manufacturing, healthcare, and energy & utility markets. The global data monetization market is expected to grow with a CAGR of 25.8% from 2024 to 2030. The major drivers for this market are rising ... Read More
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2024 Global Electric Signs And Displays, Including Scoreboards And Trade Show Exhibits Products Markets (2030 Outlook)
... market size data globally, regionally and for 46 countries (Wharry Sharpe Research) The Global Products Markets Outlook reports provide product market size data for a three-year historical trend (2018-2021), a three-year forecast estimate trends (2022-2024), ... Read More
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