Advertising & Marketing Market Research Reports & Industry Analysis
If you need the latest insights and analysis on the fast-evolving world of advertising and marketing, you have come to the right place. Our reports provide an in-depth look at the latest trends and developments and cover all the major forms of marketing & advertising, from branding and public relations to direct marketing, communications, and print advertising.
The Latest Marketing & Advertising Market Research Reports
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Advertising & Marketing Industry Research & Market Reports
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Wine Event Sampling – Experiential Marketing Benchmarks Report
... from around $30 billion in 2002 to more than $60 billion today. With a vast variety of wine flavors and types, it is often difficult for producers to predict their customer's preferences. This is where ... Read More
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Vodka Sampling Events – Experiential Benchmarks Report
... cocktail culture among alcoholic beverage consumers. Vodka sampling is an excellent manner of raising awareness about the product and driving trial in high volume. In the Vodka Sampling Events – Experiential Benchmarks Report, activations where ... Read More
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Rum Sampling Events – Experiential Benchmarks Report
... is one where alcoholic beverage producers have more recently been focused. The Rum Sampling Events – Experiential Benchmarks Report expresses data that represents experiential marketing activations where rum brands were sampled at on-and/ or off-premise ... Read More
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Advertising Services: United States
... advertisers; media buying agencies; display advertisers; media representatives; and other establishment types such as advertising material distribution, product demonstration, display lettering, and welcoming services. To illustrate historical trends, total revenues and the various segments are ... Read More
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Global Vertical Market Opportunities
... growth opportunities by occupation and gender for each country, with summaries for the region and globally. This report is ideal for the Global Brand and Sales Development Managers seeking to increase sales or identify areas ... Read More
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Co-Branded and Affinity Cards in the U.S., 7th Edition
... features and benefits analysis, partner and issuer co-branded card strategies and competitive trends, co-branded growth trends among issuers and networks, and related trend and opportunity spotting. More specifically, the report: Provides a market size for ... Read More
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The African-American and Hispanic Markets: Wealth, Banking, and Payment Trends
... finances by demographic; analyzing net worth, asset, and debt trends; highlighting banking relationships and attitudes toward money management, financial institutions, and discrimination; and researching payment preferences and mobile banking, app, and wallet use. Heavy emphasis ... Read More
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Looking Ahead to Gen Z: Demographic Patterns and Spending Trends
... Z demographic. They account for 16% of the U.S. population. The 21 million teens in the 13- to 17-year-old age group represent more than 6% of the population, while the 31 million 18- to 24-year-olds ... Read More
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Internet Content & Search: United States
... and other sources. Total revenue for 2015 is also segmented by market as follows: institutional and consumer. To illustrate historical trends, total revenue and the various source segments are provided in annual series from 2005 ... Read More
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Mobile Advertising Spend in the US
... country has increased at a CAGR of 106.7%. This growth is expected to continue in 2016 with brands expected to spend US$40,417 million, representing an increase of 50.5% over 2015. Over the forecast period (2016-2020), ... Read More
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The US Digital Advertising Spend in Technology / Computing Products Industry
... total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 13.9%. This growth is expected to continue in 2016 with brands expected to spend US$4,607 million, representing an increase ... Read More
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The US Digital Advertising Spend in Leisure Travel & Tourism Industry
... total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 20.9%. This growth is expected to continue in 2016 with brands expected to spend US$5,952 million, representing an increase ... Read More
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The US Digital Advertising Spend in Retail Industry
... advertising in this industry has increased at a CAGR of 18.5%. This growth is expected to continue in 2016 with brands expected to spend US$15,247 million, representing an increase of 13.6% over 2015. Over the ... Read More
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The US Digital Advertising Spend in Public Sector Industry
... 2011-2015, online advertising in this industry has increased at a CAGR of 16.4%. This growth is expected to continue in 2016 with brands expected to spend US$2,183 million, representing an increase of 10.9% over 2015. ... Read More
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The US Digital Advertising Spend in Financial Services Industry
... 2011-2015, online advertising in this industry has increased at a CAGR of 14.6%. This growth is expected to continue in 2016 with brands expected to spend US$7,714 million, representing an increase of 10.5% over 2015. ... Read More
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The US Digital Advertising Spend in Media Industry
... advertising in this industry has increased at a CAGR of 24.0%. This growth is expected to continue in 2016 with brands expected to spend US$3,986 million, representing an increase of 16.1% over 2015. Over the ... Read More
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The US Digital Advertising Spend in Education Industry
... advertising in this industry has increased at a CAGR of 17.5%. This growth is expected to continue in 2016 with brands expected to spend US$135 million, representing an increase of 12.4% over 2015. Over the ... Read More
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Digital Advertising Spend in the US
... at a CAGR of 16.9%. This growth is expected to continue in 2016 with brands expected to spend US$67.0 billion, representing an increase of 12.3% over 2015. Over the forecast period (2016-2020), Socintel360 expects online ... Read More
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The US Digital Advertising Spend in Pharmaceutical & Healthcare Industry
... advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 8.9%. This growth is expected to continue in 2016 with brands expected to spend US$1,552 million, representing an increase of 7.2% ... Read More
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The US Digital Advertising Spend in Food & Beverage Industry
... advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 21.8%. This growth is expected to continue in 2016 with brands expected to spend US$4,739 million, representing an increase of 14.5% ... Read More
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The US Digital Advertising Spend in Automotive Industry
... advertising in this industry has increased at a CAGR of 19.2%. This growth is expected to continue in 2016 with brands expected to spend US$8,133 million, representing an increase of 12.7% over 2015. Over the ... Read More
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The US Digital Advertising Spend in Entertainment Industry
... advertising in this industry has increased at a CAGR of 16.4%. This growth is expected to continue in 2016 with brands expected to spend US$3,001 million, representing an increase of 11.3% over 2015. Over the ... Read More
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The US Digital Advertising Spend in Health & Beauty Industry
... advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 22.1%. This growth is expected to continue in 2016 with brands expected to spend US$1,693 million, representing an increase of 15.2% ... Read More
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The US Digital Advertising Spend in Telecoms Industry
... advertising in this industry has increased at a CAGR of 13.2%. This growth is expected to continue in 2016 with brands expected to spend US$6,904 million, representing an increase of 9.7% over 2015. Over the ... Read More
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The US Digital Advertising Spend in Real Estate Industry
... 2011-2015, online advertising in this industry has increased at a CAGR of 13.2%. This growth is expected to continue in 2016 with brands expected to spend US$676 million, representing an increase of 10.1% over 2015. ... Read More
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