The U.S. Weight Loss Market: 2022 Status Report & Forecast
This new Marketdata report presents a wrap-up of 2020 & 2021 performance for the U.S. weight loss market during the Covid-19 pandemic, and a forecast for 2022 and the current “diet season”. The value of the total market is estimated to have declined by a historic 25% in 2020, to $58 billion. as a result of closures of weight loss centers and medical programs. However, in 2021 the market recovered nearly all of that, up 24% to $72.6 billion.
Some market segments actually prospered due to shifting dieter behaviors – frozen dinner entrees, meal replacements, obesity medications, weight loss apps and other virtual services, and multi-level marketing channels.
The report covers discussions of: 2020-2021 market/revenue performance, recent competitor and market developments, current dieter trends, MLM channels, weight loss & fitness apps.
Individual Status Reports and the Effects of the Pandemic on operations and revenues, for ALL major weight loss market segments… diet soft drinks, artificial sweeteners, health clubs industry, commercial weight loss chains, retail meal replacements and diet supplements, medical programs (physicians, hospitals/clinic programs, prescription diet drugs, bariatricians, weight loss surgeries), and low-calorie dinner entrees.
Includes profiles/updated outlooks for: WW, NutriSystem, Jenny Craig, Medifast, Herbalife, Glanbia (Slim-Fast), Noom, Simply Good Foods (Atkins), HMR Boston, Lindora, and Profile by Sanford. Marketdata analysis of company strategy, conference calls.
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