The U.S. Weight Loss Market: A Statistical Profile
Marketdata has created a new “Data Pack” report that presents mostly statistical profiles and tables, with some analyses. This report contains a rare data set that traces the size and growth of ALL U.S. weight loss market segments from 1989 to 2022 and 2025 forecasts, enabling the reader to trace market performance historically via 30+ years, through recessions and growth cycles – a truly long-term view. There is a major focus on commercial diet companies. Extensive industry metrics are included. The report does not contain in-depth competitor/company profiles. Rather, it examines the structure and size of the market. Effects of the pandemic are included.
The U.S. weight loss market reached a record $78 billion in 2019, but suffered a 21% decline in value during 2020 due to the Covid-19 pandemic and recession. However, there were bright spots. Commercial chains held up well, as did the meal replacements market, frozen diet entrees, and multi-level marketing channels. Weight loss providers had to pivot to virtual client meetings and drop shipping of products. Technology became more important, as Zoom meetings, apps and streaming services soared in usage.
Covered… dollar value & growth rates of all major weight loss market segments (early 1980s to 2019, 2020, 2021, 2022 and 2025 forecasts), Dieter demographic profile, status reports for: diet soft drinks, artificial sweeteners, health clubs, commercial diet center chains, retail meal replacements & OTC diet pills, medical weight loss programs (weight loss surgery, MD/hospital/clinic programs, Rx diet drugs, bariatricians, VLCD programs), low-cal frozen entrees.
Includes a Reference Directory of industry trade associations, trade journals, consultants and other sources.
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