The U.S. Medical Weight Loss Market: The Impact of GLP-1s On Doctors, Hospitals, Clinics and Franchises

This report by Marketdata presents a complete picture of the medical weight loss market in the United States, with the inter-relationships between competing MDs, clinics, surgeons and pharmaceutical firms. It’s all here in one place. There are no medical associations or private sector research firms that cover the small and privately-owned medical weight loss chains, franchises, hospitals and clinics. Marketdata has filled in the gaps with extensive primary research.

The $33.8 billion U.S. medical weight loss market more than doubled in value from 2022 to 2024, due to soaring demand for GLP-1 medications. The tide has turned toward a greater focus on medical weight loss programs using the new GLP-1 drugs. At no other time in the past 36 years has one segment of the market so dominated the weight loss business.

Like commercial weight loss centers, medical programs have pivoted to a mix of virtual client meetings and in-person care.

Covered… dollar value & growth rates of all major medical weight loss market segments (1997 to 2024 & 2028 forecasts), latest market trends and company developments, in-depth analyses of these markets: weight loss surgery, programs by bariatricians, programs by hospitals, clinics (franchises, regional chains), and independent MDs, programs by VLCD (very low calorie diets) vendors, and the prescription obesity drugs market.

Includes:

Market performance since the pandemic for all market segments: 2022-2024

How dieter behavior changed with the pandemic

Findings of interviews with managements of medical chains, associations

New data about the number of hospitals with weight loss programs, by state

Analysis of the skyrocketing market for Rx obesity drugs and MD programs

The franchising of medical weight loss clinics

Profit & Loss Statement for a typical medical weight loss clinic

Rankings of the leading competitors by revenues, no. of sites

In-depth competitor profiles for: HMR, Optifast, Robard, Lindora Clinics, Ideal Protein, Options Medical Weight Loss, Medi-Weightloss Clinics, Centers for Medical Weight Loss, Medical Weight Loss of Michigan, Nuviva, JumptStart MD, Dr. G’s, and more.


Introduction, Scope, Methodology
Executive Overview
Summary: discussion of medical weight loss mkt. characteristics, limitations, cyclical nature
Market definition and segments
Market structure: discussion of various types of programs & providers
Discussion of total diet market and medical market’s major developments in 2023 & 2024
How the pandemic changed dieter behaviors
Tables:
Total weight loss market/mkt. segments $ value: 2012-2028 Forecast
Medical weight loss market segments: $ value (bariatric surgery, diet drugs, bariatricians’
programs, hospital/clinic/MD programs, VLCDs market:
Hospitals, Medical Clinic Chains and Physicians’ Weight Loss Programs
Summary
Structure of the medical weight loss market, mix and $ value by: hospitals private
MD programs, clinic chains & franchises, Rx diet drugs, bariatric surgery, VLCDs
Types of plans offered (low-cost, moderate-cost plans, estd. no. of hospitals providing each,
typical cost), Medicare coverage
Interviews with management at: Weight Loss MD bariatric practice, Weight Loss MD by
Healthogenics, Vivaliti, Medi-WeightLoss Clinics
Status report: recovery since the pandemic, 2022 market performance
2023 – 2024 market performance
2028 growth forecast
Hospital-based Programs
Analysis of hospital involvement with weight loss programs
Samples of hospital-based weight loss programs: Brigham & Women’s, Methodist University, UCSF
Physician-based diet programs
Weight loss drugs/other methods used, consumer attitudes, MD program limitations,
estd. no. MDs with a weight loss program – independents vs. affiliated with chains, meds
used, typical cost of MD programs, limitations
The Affordable Care Act
Insurance Coverage of Obesity Counseling
Major Medical Chains & Franchises
Medical clinic chain operating models
Discussion of medical clinic franchising
Tables:
number of MDs offering weight loss programs, by company
Number of Medical Clinic Chain U.S. Locations
Average Yearly Revenues Per Outlet or Program of The Top U.S. Medical Weight Loss Companies
Average Cost To The Patient for a 12-16 week program
start-up Costs for medical weight loss chains/franchises/licensors
Average Income Statement for a Medical Weight Loss Franchise
Value of The U.S. Medical Weight Loss Market:
Number of U.S. Hospitals offering bariatric & Non-surgical weight loss services, by state: 2023
Company Profiles (in-depth descriptions, plan costs, estimated revenues, no. of centers, franchising growth strategies).
Lindora Clinics
Centers for Medical Weight Loss
Medi-Weightloss Clinics
Medical Weight Loss of Michigan
Nuviva
Dr. G’s
Let’s Lose
JumpstartMD
Options Medical Weight Loss
Ideal Protein
Bariatrician (Obesity Medicine Specialists) Programs
Status report of profession, recent strong growth
Profile of a bariatrician (MDs by: age, income, practice settings, size practice)
Training, number practicing, certification by OMA, use of diet drugs, treatment methods used
Market size, effects of the pandemic, 2023-2024 market growth
2028 growth forecast
Table:
Estimated $ value of the market for bariatricians’ programs: 2012-2028 F
The Weight Loss (bariatric) Surgery Market
Status Report: Effects of the pandemic on volume of procedures performed, revenues,
Effect of the GLP-1s boom on number of surgeries
Findings of interview with Karol Clark, bariatric practice
Affordable Care Act coverage, Medicare coverage, who qualifies for surgery
Discussion of sleeve, gastric bypass, lap band procedures, outcomes data
Costs per surgery by type payor, pros/cons,
Surgery utilization and outcomes, mean cost per surgery, patient demographics
Major insurers’ coverage today, status report, Medicare coverage,
Who provides services?
role of liaison firms (Obesity Help, Barix Clinics, Journey Lite
addresses)
avg. cost of surgery.
Types of surgery: Roux-en-Y, lap banding, mini-gastric bypass, sleeve, consumer pros/cons
Market Size: 2020-2022, performance during the pandemic
Market performance 2023-2024: competition from GLP-1 drugs, factors affecting demand.
Associations: ASBS, Obesity Action Coalition, increased lobbying efforts.
Tables:
Surgery patients, by sex, age, race, BMI
No. of bariatric surgeries performed, by type:
Total no. of surgeries: 1995-2028 F
$ value of the market: 1995-2028 F
Market Value, by type bariatric procedure: 2015 – 2022
VLCD/LCD Fasting Supplement Programs
Status report of low-calorie modified fasting programs in 2024, effects of the pandemic,
demand from hospitals for turnkey programs
Merger of HMR with Profile Plan
Characteristics of the mkt. (price, programs, no. of sites, market trends)
Historical nature of market
development from 1970s-1990s, enrollments, drop-out/completion
rates, problem on insurance coverage, market indicators
Positive/negative trends/factors affecting the market
Market performance in 2020 & 2022 during the pandemic
Market performance in 2023 & 2024
2028 Forecast
Tables:
Marketdata estimates of VLCD enrollments for 2016-2024 (new vs. repeat patients, fasting vs. maintenance)
$ value of mkt. for
Historical Dollar Value of the VLCD Programs Market: 1984-2028 F
Company Profiles: Detailed descriptions of companies/plans, program revenues
Health Management Resources
Optifast (Nestle Health Sciences)
Robard
The Prescription Weight Loss Drugs Market
Discussion: how new GLP-1 drugs by Novo Nordisk and Eli Lilly have dominated the weight loss
Since 2022.
Trump Administration wild cards that could curtail growth
FDA declares shortage of semaglutide is over, compounding pharmacies must stop
User demographics: who drops out and why
2023 market performance, estim. sales in U.S. – Wegovy, Saxenda, Ozempic, competition from Lilly
Zepbound, Mounjaro), market shares of the leaders
2024 market performance: No. of Americans using GLP-1s, outlooks/forecasts by stock analyst,
Marketdata estimates of market size
2028 Marketdata Forecast, projections by UBS, PriceWaterhouseCoopers, Grandview Research
New obesity drugs in development to 2030
Factors affecting market growth to 2028: discussion
Other obesity drugs taken off the mkt., FDA rejections of: Acomplia, Taranabant, etc.
Profiles of major commercial diet companies selling GLP-1s: Weight Watchers (Sequence), Medifast
(LifeMd)
The Telemedicine Market
Size of the telemedicine market for GLP-1s, key metrics, why use soared during the pandemic
Profiles of: Ro.co, Noom, HimsandHers.com
Tables
U.S. Sales of the major weight loss drugs, by brand: 2022, 2023, 2024
Estimated Value of weight loss Drugs Sales in the United States:
Reference Directory of Weight Loss Information Sources
Industry & government trade associations, journals, newsletters, magazines, consultants

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