The U.S. Health Coaching Market

The U.S. Health Coaching Market

Health coaching has emerged as a $7.6 billion healthcare service market, with a strong growth outlook. An estimated 128,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. Consumers, employers and insurers are each now more seriously focused on improving health and being proactive, in light of the pandemic, rising obesity levels, and chronic health conditions.

You are most likely to find a health coach in private practice, at a healthcare insurer, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined, unregulated, and certification is performed by many competing organizations. However, improved CPT codes and reimbursement are on the near-term horizon.

This new report by Marketdata covers the following: market definition—types of health coaches, what they do, where they work, their number, annual salaries, market structure, market size: 2000-2028 forecast, effects of the Covid-19 pandemic, recovery since 2020, the shift to virtual coaching, estimated number of weight loss coaches employed by major diet companies, demand and awareness of coaching by consumers, findings of phone interviews with heads of the National Society of Health Coaches, Wellcoaches, Institute of Integrative Nutrition, coaches by specialty, coach demographics.

Profiles of the 8 major certification organizations, profiles of insurance company users (Aetna, Cigna, Humana, United Health Group), MD and Veterans Admin. programs, demand factors and usage by consumers, findings of 2020-2023 surveys by YourCoach, TwineHealth, and AFPA, list of the top health coaching providers and apps, and the industry’s major issues, obstacles and growth drivers. Includes list of 75 approved certification training programs.