United States Media Market Summary and Forecast
Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The US media industry had total revenues of $520 billion in 2022, representing a compound annual growth rate (CAGR) of -1.2% between 2017 and 2022.
- The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $289.1 billion, equivalent to 55.6% of the industry's overall value.
- The US accounted for a share of 86.4% in the Americas media industry in 2022.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts
- What was the size of the United States media market by value in 2022?
- What will be the size of the United States media market in 2027?
- What factors are affecting the strength of competition in the United States media market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's media market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Which companies offer substitutes for the main industry?
- 8 Company Profiles
- 8.1. WPP plc
- 8.2. Comcast Corporation
- 8.3. Penguin Random House LLC
- 8.4. The Walt Disney Company
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: United States media industry value: $ billion, 2017–22
- Table 2: United States media industry category segmentation: % share, by value, 2017–2022
- Table 3: United States media industry category segmentation: $ billion, 2017-2022
- Table 4: United States media industry geography segmentation: $ billion, 2022
- Table 5: United States media industry value forecast: $ billion, 2022–27
- Table 6: WPP plc: key facts
- Table 7: WPP plc: Annual Financial Ratios
- Table 8: WPP plc: Key Employees
- Table 9: WPP plc: Key Employees Continued
- Table 10: Comcast Corporation: key facts
- Table 11: Comcast Corporation: Annual Financial Ratios
- Table 12: Comcast Corporation: Key Employees
- Table 13: Comcast Corporation: Key Employees Continued
- Table 14: Comcast Corporation: Key Employees Continued
- Table 15: Comcast Corporation: Key Employees Continued
- Table 16: Penguin Random House LLC: key facts
- Table 17: Penguin Random House LLC: Key Employees
- Table 18: The Walt Disney Company: key facts
- Table 19: The Walt Disney Company: Annual Financial Ratios
- Table 20: The Walt Disney Company: Key Employees
- Table 21: The Walt Disney Company: Key Employees Continued
- Table 22: The Walt Disney Company: Key Employees Continued
- Table 23: United States size of population (million), 2018–22
- Table 24: United States gdp (constant 2005 prices, $ billion), 2018–22
- Table 25: United States gdp (current prices, $ billion), 2018–22
- Table 26: United States inflation, 2018–22
- Table 27: United States consumer price index (absolute), 2018–22
- Table 28: United States exchange rate, 2018–22
- List of Figures
- Figure 1: United States media industry value: $ billion, 2017–22
- Figure 2: United States media industry category segmentation: $ billion, 2017-2022
- Figure 3: United States media industry geography segmentation: % share, by value, 2022
- Figure 4: United States media industry value forecast: $ billion, 2022–27
- Figure 5: Forces driving competition in the media industry in the United States, 2022
- Figure 6: Drivers of buyer power in the media industry in the United States, 2022
- Figure 7: Drivers of supplier power in the media industry in the United States, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
- Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
- Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook