United States of America (USA) Make-Up Market Summary, Competitive Analysis and Forecast, 2017-2026

United States of America (USA) Make-Up Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Make-Up in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The make-up market consists of retail sales of eye make-up, face make-up, lip make-up and nail make-up. The eye make-up segment consists of eyeliner, eye shadow, mascara and other eye make-up products. The face make-up segment consists of blusher, foundation, face powder and other face make-up products. The lip make-up segment consists of lip liner, lipstick, lip gloss and other lip make-up products. The nail make-up segment consists of nail polish. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2021 exchange rates.
  • The US make-up market had total revenues of $12,891.3m in 2021, representing a compound annual growth rate (CAGR) of 0.2% between 2016 and 2021.
  • Market consumption volumes declined with a CAGR of -2.3% between 2016 and 2021, to reach a total of 1,878.5 million units in 2021.
  • The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.9% for the five-year period 2021 - 2026, which is expected to drive the market to a value of $15,644.0m by the end of 2026.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the make-up market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the make-up market in the United States
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States make-up market with five year forecasts
Reasons to Buy
  • What was the size of the United States make-up market by value in 2021?
  • What will be the size of the United States make-up market in 2026?
  • What factors are affecting the strength of competition in the United States make-up market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the United States' make-up market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the US make-up market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2016-2021)?
7.4. Which companies’ market shares have suffered over the same period?
7.5. What are the most popular brands in the market?
8 Company Profiles
8.1. L'Oreal SA
8.2. The Estee Lauder Companies Inc
8.3. Revlon Inc
8.4. Coty Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United States make-up market value: $ million, 2016-21
Table 2: United States make-up market volume: million units, 2016-21
Table 3: United States make-up market category segmentation: % share, by value, 2016-2021
Table 4: United States make-up market category segmentation: $ million, 2016-2021
Table 5: United States make-up market geography segmentation: $ million, 2021
Table 6: United States make-up market distribution: % share, by value, 2021
Table 7: United States make-up market value forecast: $ million, 2021-26
Table 8: United States make-up market volume forecast: million units, 2021-26
Table 9: United States make-up market share: % share, by value, 2021
Table 10: L'Oreal SA: key facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Estee Lauder Companies Inc: key facts
Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 16: The Estee Lauder Companies Inc: Key Employees
Table 17: The Estee Lauder Companies Inc: Key Employees Continued
Table 18: Revlon Inc: key facts
Table 19: Revlon Inc: Annual Financial Ratios
Table 20: Revlon Inc: Key Employees
Table 21: Coty Inc.: key facts
Table 22: Coty Inc.: Annual Financial Ratios
Table 23: Coty Inc.: Key Employees
Table 24: Coty Inc.: Key Employees Continued
Table 25: United States size of population (million), 2017-21
Table 26: United States gdp (constant 2005 prices, $ billion), 2017-21
Table 27: United States gdp (current prices, $ billion), 2017-21
Table 28: United States inflation, 2017-21
Table 29: United States consumer price index (absolute), 2017-21
Table 30: United States exchange rate, 2017-21
List of Figures
Figure 1: United States make-up market value: $ million, 2016-21
Figure 2: United States make-up market volume: million units, 2016-21
Figure 3: United States make-up market category segmentation: $ million, 2016-2021
Figure 4: United States make-up market geography segmentation: % share, by value, 2021
Figure 5: United States make-up market distribution: % share, by value, 2021
Figure 6: United States make-up market value forecast: $ million, 2021-26
Figure 7: United States make-up market volume forecast: million units, 2021-26
Figure 8: Forces driving competition in the make-up market in the United States, 2021
Figure 9: Drivers of buyer power in the make-up market in the United States, 2021
Figure 10: Drivers of supplier power in the make-up market in the United States, 2021
Figure 11: Factors influencing the likelihood of new entrants in the make-up market in the United States, 2021
Figure 12: Factors influencing the threat of substitutes in the make-up market in the United States, 2021
Figure 13: Drivers of degree of rivalry in the make-up market in the United States, 2021
Figure 14: United States make-up market share: % share, by value, 2021

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings