United States of America (USA) Media Market Summary, Competitive Analysis and Forecast to 2027
Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The US media industry had total revenues of $435.0 billion in 2021, representing a compound annual growth rate (CAGR) of 0.4% between 2016 and 2021.
- The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $285.2 billion, equivalent to 65.6% of the industry's overall value.
- Social distancing requirement forced shutdown of movie theatres, live shows but increased the demand of OTT videos and data consumption. For instance, SVOD subscription in US increased 18% in 2021 indicating high demand for OTT videos.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts by both value and volume
- What was the size of the United States media market by value in 2022?
- What will be the size of the United States media market in 2027?
- What factors are affecting the strength of competition in the United States media market?
- How has the market performed over the last five years?
- Who are the top competitors in the United State's media market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. How is technology being used in the leading players’ strategies?
- 7.3. Which companies offer substitutes to the main industry?
- 7.4. How has COVID-19 affected this industry's segments in 2020?
- 8 Company Profiles
- 8.1. Omnicom Group, Inc.
- 8.2. The Walt Disney Company
- 8.3. Comcast Corporation
- 8.4. Sing Tao News Corp Ltd
- 8.5. The Walt Disney Company
- 8.6. WPP plc
- 8.7. AT&T Inc
- 8.8. Bertelsmann SE & Co. KGaA
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: United States media industry value: $ billion, 2017-22(e)
- Table 2: United States media industry category segmentation: % share, by value, 2017–2022(e)
- Table 3: United States media industry category segmentation: $ billion, 2017-2022
- Table 4: United States media industry geography segmentation: $ billion, 2022(e)
- Table 5: United States media industry value forecast: $ billion, 2022-27
- Table 6: Omnicom Group, Inc.: key facts
- Table 7: Omnicom Group, Inc.: Annual Financial Ratios
- Table 8: Omnicom Group, Inc.: Key Employees
- Table 9: Omnicom Group, Inc.: Key Employees Continued
- Table 10: The Walt Disney Company: key facts
- Table 11: The Walt Disney Company: Annual Financial Ratios
- Table 12: The Walt Disney Company: Key Employees
- Table 13: The Walt Disney Company: Key Employees Continued
- Table 14: Comcast Corporation: key facts
- Table 15: Comcast Corporation: Annual Financial Ratios
- Table 16: Comcast Corporation: Key Employees
- Table 17: Comcast Corporation: Key Employees Continued
- Table 18: Comcast Corporation: Key Employees Continued
- Table 19: Comcast Corporation: Key Employees Continued
- Table 20: Sing Tao News Corp Ltd: key facts
- Table 21: Sing Tao News Corp Ltd: Annual Financial Ratios
- Table 22: Sing Tao News Corp Ltd: Key Employees
- Table 23: The Walt Disney Company: key facts
- Table 24: The Walt Disney Company: Annual Financial Ratios
- Table 25: The Walt Disney Company: Key Employees
- Table 26: The Walt Disney Company: Key Employees Continued
- Table 27: WPP plc: key facts
- Table 28: WPP plc: Annual Financial Ratios
- Table 29: WPP plc: Key Employees
- Table 30: WPP plc: Key Employees Continued
- Table 31: AT&T Inc: key facts
- Table 32: AT&T Inc: Annual Financial Ratios
- Table 33: AT&T Inc: Key Employees
- Table 34: AT&T Inc: Key Employees Continued
- Table 35: Bertelsmann SE & Co. KGaA: key facts
- Table 36: Bertelsmann SE & Co. KGaA: Key Employees
- Table 37: United States size of population (million), 2018–22
- Table 38: United States gdp (constant 2005 prices, $ billion), 2018–22
- Table 39: United States gdp (current prices, $ billion), 2018–22
- Table 40: United States inflation, 2018–22
- Table 41: United States consumer price index (absolute), 2018–22
- Table 42: United States exchange rate, 2017–21
- List of Figures
- Figure 1: United States media industry value: $ billion, 2017-22(e)
- Figure 2: United States media industry category segmentation: $ billion, 2017-2022
- Figure 3: United States media industry geography segmentation: % share, by value, 2022(e)
- Figure 4: United States media industry value forecast: $ billion, 2022-27
- Figure 5: Forces driving competition in the media industry in the United States, 2022
- Figure 6: Drivers of buyer power in the media industry in the United States, 2022
- Figure 7: Drivers of supplier power in the media industry in the United States, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2022
- Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2022
- Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2022
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