Turkey Oral Hygiene Market Summary, Competitive Analysis and Forecast to 2027
Summary
Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2022 exchange rates.
- The Turkish Oral Hygiene market had total revenues of $152.5 million in 2022, representing a compound annual growth rate (CAGR) of 13.8% between 2017 and 2022.
- Market consumption volumes declined with a CAGR of -0.7% between 2017 and 2022, to reach a total of 72.1 million units in 2022.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 13.4% for the five-year period 2022 - 2027, which is expected to drive the market to a value of $286.4 million by the end of 2027.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the oral hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts
- What was the size of the Turkey oral hygiene market by value in 2022?
- What will be the size of the Turkey oral hygiene market in 2027?
- What factors are affecting the strength of competition in the Turkey oral hygiene market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's oral hygiene market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Turkish oral hygiene market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2017-2022)?
- 7.4. Which companies market shares have suffered in the last 5 years?
- 7.5. What are the most popular brands in the oral hygiene market?
- 8 Company Profiles
- 8.1. The Procter & Gamble Co
- 8.2. GlaxoSmithKline AG
- 8.3. Colgate-Palmolive Co
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Turkey oral hygiene market value: $ million, 2017–22
- Table 2: Turkey oral hygiene market volume: million units, 2017–22
- Table 3: Turkey oral hygiene market category segmentation: % share, by value, 2017–2022
- Table 4: Turkey oral hygiene market category segmentation: $ million, 2017-2022
- Table 5: Turkey oral hygiene market geography segmentation: $ million, 2022
- Table 6: Turkey oral hygiene market distribution: % share, by value, 2022
- Table 7: Turkey oral hygiene market value forecast: $ million, 2022–27
- Table 8: Turkey oral hygiene market volume forecast: million units, 2022–27
- Table 9: Turkey oral hygiene market share: % share, by value, 2022
- Table 10: The Procter & Gamble Co: key facts
- Table 11: The Procter & Gamble Co: Annual Financial Ratios
- Table 12: The Procter & Gamble Co: Key Employees
- Table 13: The Procter & Gamble Co: Key Employees Continued
- Table 14: GlaxoSmithKline AG: key facts
- Table 15: GlaxoSmithKline AG: Key Employees
- Table 16: Colgate-Palmolive Co: key facts
- Table 17: Colgate-Palmolive Co: Annual Financial Ratios
- Table 18: Colgate-Palmolive Co: Key Employees
- Table 19: Colgate-Palmolive Co: Key Employees Continued
- Table 20: Colgate-Palmolive Co: Key Employees Continued
- Table 21: Colgate-Palmolive Co: Key Employees Continued
- Table 22: Turkey size of population (million), 2018–22
- Table 23: Turkey gdp (constant 2005 prices, $ billion), 2018–22
- Table 24: Turkey gdp (current prices, $ billion), 2018–22
- Table 25: Turkey inflation, 2018–22
- Table 26: Turkey consumer price index (absolute), 2018–22
- Table 27: Turkey exchange rate, 2018–22
- List of Figures
- Figure 1: Turkey oral hygiene market value: $ million, 2017–22
- Figure 2: Turkey oral hygiene market volume: million units, 2017–22
- Figure 3: Turkey oral hygiene market category segmentation: $ million, 2017-2022
- Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2022
- Figure 5: Turkey oral hygiene market distribution: % share, by value, 2022
- Figure 6: Turkey oral hygiene market value forecast: $ million, 2022–27
- Figure 7: Turkey oral hygiene market volume forecast: million units, 2022–27
- Figure 8: Forces driving competition in the oral hygiene market in Turkey, 2022
- Figure 9: Drivers of buyer power in the oral hygiene market in Turkey, 2022
- Figure 10: Drivers of supplier power in the oral hygiene market in Turkey, 2022
- Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2022
- Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2022
- Figure 13: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2022
- Figure 14: Turkey oral hygiene market share: % share, by value, 2022
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