Turkey Online Retail Market Summary, Competitive Analysis and Forecast to 2026
Summary
Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market includes all sales within Clothing & Footwear, Electricals, Food & Grocery, Health & Beauty, Home and Other (Books, News & Stationery, Jewelry & Watches, Luggage & Leather Goods, Music, Video & Entertainment Software, Sports & Leisure Equipment and others) segments, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer. Online specialists retailers include sell only via the internet. Other online retail is a sell done online by retailers that also operate via offline channels (in-store, mail order, direct selling, etc.)
- The Turkish online retail market had total revenues of $15,013.4m in 2021, representing a compound annual growth rate (CAGR) of 22% between 2017 and 2021.
- Online Specialists account for the largest proportion of sales in the Turkish online retail market in 2021, sales through this channel generated $8,746.6m, equivalent to 58.3% of the market's overall value.
- Turkish customers rely on several payment methods such as Visa, MasterCard, and PayPal. The rise of alternative payment methods such as BKM Express (eWallet) and Troy (local card) have gained popularity.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts
- What was the size of the Turkey online retail market by value in 2021?
- What will be the size of the Turkey online retail market in 2026?
- What factors are affecting the strength of competition in the Turkey online retail market?
- How has the market performed over the last five years?
- What are the main segments that make up Turkey's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the main business models in the market?
- 7.3. What strategies do the leading players follow?
- 7.4. Who are the main challengers to the incumbents?
- 8 Company Profiles
- 8.1. Apple Inc
- 8.2. MediaMarktSaturn Retail Group
- 8.3. Inditex SA
- 8.4. Amazon.com, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Turkey online retail sector value: $ million, 2016–21
- Table 2: Turkey online retail sector category segmentation: % share, by value, 2016–2021
- Table 3: Turkey online retail sector category segmentation: $ million, 2016-2021
- Table 4: Turkey online retail sector geography segmentation: $ million, 2021
- Table 5: Turkey online retail sector distribution: % share, by value, 2021
- Table 6: Turkey online retail sector value forecast: $ million, 2021–26
- Table 7: Apple Inc: key facts
- Table 8: Apple Inc: Annual Financial Ratios
- Table 9: Apple Inc: Key Employees
- Table 10: Apple Inc: Key Employees Continued
- Table 11: MediaMarktSaturn Retail Group: key facts
- Table 12: MediaMarktSaturn Retail Group: Key Employees
- Table 13: Inditex SA: key facts
- Table 14: Inditex SA: Annual Financial Ratios
- Table 15: Inditex SA: Key Employees
- Table 16: Inditex SA: Key Employees Continued
- Table 17: Amazon.com, Inc.: key facts
- Table 18: Amazon.com, Inc.: Annual Financial Ratios
- Table 19: Amazon.com, Inc.: Key Employees
- Table 20: Amazon.com, Inc.: Key Employees Continued
- Table 21: Turkey size of population (million), 2017–21
- Table 22: Turkey gdp (constant 2005 prices, $ billion), 2017–21
- Table 23: Turkey gdp (current prices, $ billion), 2017–21
- Table 24: Turkey inflation, 2017–21
- Table 25: Turkey consumer price index (absolute), 2017–21
- Table 26: Turkey exchange rate, 2017–21
- List of Figures
- Figure 1: Turkey online retail sector value: $ million, 2016–21
- Figure 2: Turkey online retail sector category segmentation: $ million, 2016-2021
- Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2021
- Figure 4: Turkey online retail sector distribution: % share, by value, 2021
- Figure 5: Turkey online retail sector value forecast: $ million, 2021–26
- Figure 6: Forces driving competition in the online retail sector in Turkey, 2021
- Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2021
- Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2021
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2021
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2021
- Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2021
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