Turkey Online Retail Market to 2027
Summary
Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Turkish online retail sector had total revenues of $14.3 billion in 2022, representing a compound annual growth rate (CAGR) of 62.2% between 2017 and 2022.
- The apparel retail segment accounted for the sector's largest proportion in 2022, with total revenues of $4.3 billion, equivalent to 30.2% of the sector's overall value.
- The growth in the Turkish online retail sector is influenced by several macroeconomic factors, such as rising GDP and growing consumer confidence. For instance, according to the Turkish Statistical Institute, in October 2023, Turkey's consumer confidence index increased to 74.6 from 71.5 the previous month.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts by both value and volume
- What was the size of the Turkey online retail market by value in 2022?
- What will be the size of the Turkey online retail market in 2027?
- What factors are affecting the strength of competition in the Turkey online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Company Profiles
- 7.1. Apple Inc
- 7.2. MediaMarktSaturn Retail Group GmbH
- 7.3. Amazon.com, Inc.
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Appendix
- 9.1. Methodology
- 9.2. Industry associations
- 9.3. Related MarketLine research
- 9.4. About MarketLine
- List of Tables
- Table 1: Turkey online retail sector value: $ million, 2017–22
- Table 2: Turkey online retail sector category segmentation: % share, by value, 2017–2022
- Table 3: Turkey online retail sector category segmentation: $ million, 2017-2022
- Table 4: Turkey online retail sector geography segmentation: $ million, 2022
- Table 5: Turkey online retail sector distribution: % share, by value, 2022
- Table 6: Turkey online retail sector value forecast: $ million, 2022–27
- Table 7: Apple Inc: key facts
- Table 8: Apple Inc: Annual Financial Ratios
- Table 9: Apple Inc: Key Employees
- Table 10: Apple Inc: Key Employees Continued
- Table 11: MediaMarktSaturn Retail Group GmbH: key facts
- Table 12: MediaMarktSaturn Retail Group GmbH: Key Employees
- Table 13: Amazon.com, Inc.: key facts
- Table 14: Amazon.com, Inc.: Annual Financial Ratios
- Table 15: Amazon.com, Inc.: Key Employees
- Table 16: Amazon.com, Inc.: Key Employees Continued
- Table 17: Turkey size of population (million), 2018–22
- Table 18: Turkey gdp (constant 2005 prices, $ billion), 2018–22
- Table 19: Turkey gdp (current prices, $ billion), 2018–22
- Table 20: Turkey inflation, 2018–22
- Table 21: Turkey consumer price index (absolute), 2018–22
- Table 22: Turkey exchange rate, 2018–22
- List of Figures
- Figure 1: Turkey online retail sector value: $ million, 2017–22
- Figure 2: Turkey online retail sector category segmentation: $ million, 2017-2022
- Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2022
- Figure 4: Turkey online retail sector distribution: % share, by value, 2022
- Figure 5: Turkey online retail sector value forecast: $ million, 2022–27
- Figure 6: Forces driving competition in the online retail sector in Turkey, 2022
- Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2022
- Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2022
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2022
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2022
- Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2022
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