Travel & Tourism in Pakistan
Summary
Travel & Tourism in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- Travel & tourism industry is segmented into passenger airlines, passenger rail, foodservice, hotels & motels, and travel intermediaries.
- The Pakistani travel & tourism industry recorded revenues of $11.5 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.0% between 2018 and 2023.
- The travel intermediaries segment accounted for the industry's largest proportion in 2023, with total revenues of $7.2 billion, equivalent to 62.2% of the industry's overall value.
- In 2023, the industry experienced a significant value increase, recovering from recent declines, primarily driven by increasing capital investment, particularly in sectors such as airlines, railways, foodservice, and accommodation. Investors are channelling more funds into expanding travel infrastructure to meet rising demand. According to the World Bank, the capital investment in travel and tourism in Pakistan reached $5.9 billion in 2023, reflecting a 6.9% increase from 2022.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the travel & tourism market in Pakistan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Pakistan
- Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Pakistan travel & tourism market with five year forecasts
- What was the size of the Pakistan travel & tourism market by value in 2023?
- What will be the size of the Pakistan travel & tourism market in 2028?
- What factors are affecting the strength of competition in the Pakistan travel & tourism market?
- How has the market performed over the last five years?
- What are the main segments that make up Pakistan's travel & tourism market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of the leading players?
- 7.3. What are the recent developments in the industry?
- 8 Company Profiles
- 8.1. Adventure Tours Pakistan
- 8.2. PIA Holding Company Ltd
- 8.3. Lasania Chain of Restaurants
- 8.4. Pakistan Services Ltd
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Pakistan travel & tourism industry value: $ million, 2018-23
- Table 2: Pakistan travel & tourism industry category segmentation: % share, by value, 2018-23
- Table 3: Pakistan travel & tourism industry category segmentation: $ million, 2018-23
- Table 4: Pakistan travel & tourism industry geography segmentation: $ million, 2023
- Table 5: Pakistan travel & tourism industry value forecast: $ million, 2023-28
- Table 6: Adventure Tours Pakistan: Key Facts
- Table 7: Adventure Tours Pakistan: Key Employees
- Table 8: PIA Holding Company Ltd: Key Facts
- Table 9: PIA Holding Company Ltd: Annual Financial Ratios
- Table 10: PIA Holding Company Ltd: Key Employees
- Table 11: Lasania Chain of Restaurants : Key Facts
- Table 12: Lasania Chain of Restaurants : Key Employees
- Table 13: Pakistan Services Ltd: Key Facts
- Table 14: Pakistan Services Ltd: Annual Financial Ratios
- Table 15: Pakistan Services Ltd: Key Employees
- Table 16: Pakistan Size of Population (million), 2019-23
- Table 17: Pakistan Exchange Rate, 2018-23
- List of Figures
- Figure 1: Pakistan travel & tourism industry value: $ million, 2018-23
- Figure 2: Pakistan travel & tourism industry category segmentation: $ million, 2018-23
- Figure 3: Pakistan travel & tourism industry geography segmentation: % share, by value, 2023
- Figure 4: Pakistan travel & tourism industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the travel & tourism industry in Pakistan, 2023
- Figure 6: Drivers of buyer power in the travel & tourism industry in Pakistan, 2023
- Figure 7: Drivers of supplier power in the travel & tourism industry in Pakistan, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the travel & tourism industry in Pakistan, 2023
- Figure 9: Factors influencing the threat of substitutes in the travel & tourism industry in Pakistan, 2023
- Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Pakistan, 2023
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