Toys & Games Retail in Brazil
Summary
Toys & Games Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.
- The Brazilian toys & games retail market recorded revenues of $2,854.2 million in 2023, representing a negative compound annual growth rate (CAGR) of 0.7% between 2018 and 2023.
- Value, discount, and variety stores and general merchandise retail account for the largest proportion of sales in the Brazilian toys & games market in 2023, sales through this channel generated $667.0 million, equivalent to 23.4% of the market's overall value.
- The Brazilian toys & games retail market held 58.2% of the market share in the South American region in 2023.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games retail market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games retail market in Brazil
- Leading company profiles reveal details of key toys & games retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil toys & games retail market with five year forecasts
- What was the size of the Brazil toys & games retail market by value in 2023?
- What will be the size of the Brazil toys & games retail market in 2028?
- What factors are affecting the strength of competition in the Brazil toys & games retail market?
- How has the market performed over the last five years?
- How large is Brazil’s toys & games retail market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Geography segmentation
- 1.4. Market rivalry
- 1.5. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Geography segmentation
- 4.2. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What are the strengths of the leading players?
- 7.4. What are the recent trends market?
- 8 Company Profiles
- 8.1. Grupo BIG
- 8.2. Lojas Americanas SA
- 8.3. Magazine Luiza SA
- 8.4. Ri Happy Brinquedos Ltda.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil toys & games retail market value: $ million, 2018-23
- Table 2: Brazil toys & games retail market geography segmentation: $ million, 2023
- Table 3: Brazil toys & games retail market distribution: % share, by value, 2023
- Table 4: Brazil toys & games retail market value forecast: $ million, 2023-28
- Table 5: Grupo BIG: key facts
- Table 6: Lojas Americanas SA: key facts
- Table 7: Lojas Americanas SA: Key Employees
- Table 8: Magazine Luiza SA: key facts
- Table 9: Magazine Luiza SA: Annual Financial Ratios
- Table 10: Magazine Luiza SA: Key Employees
- Table 11: Ri Happy Brinquedos Ltda.: key facts
- Table 12: Brazil Size of Population (million), 2019-23
- Table 13: Brazil real GDP (Constant 2010 Prices, $ billion), 2019-23
- Table 14: Brazil GDP (Current Prices, $ Billion), 2019-23
- Table 15: Brazil Inflation, 2019-23
- Table 16: Brazil Consumer Price Index (Absolute), 2019-23
- Table 17: Brazil exchange rate, 2018-23
- List of Figures
- Figure 1: Brazil toys & games retail market value: $ million, 2018-23
- Figure 2: Brazil toys & games retail market geography segmentation: % share, by value, 2023
- Figure 3: Brazil toys & games retail market distribution: % share, by value, 2023
- Figure 4: Brazil toys & games retail market value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the toys & games retail market in Brazil, 2023
- Figure 6: Drivers of buyer power in the toys & games retail market in Brazil, 2023
- Figure 7: Drivers of supplier power in the toys & games retail market in Brazil, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the toys & games retail market in Brazil, 2023
- Figure 9: Factors influencing the threat of substitutes in the toys & games retail market in Brazil, 2023
- Figure 10: Drivers of degree of rivalry in the toys & games retail market in Brazil, 2023
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