Toyota Motor Corp Case Study including Generic Strategies, Product Range, Growth and Marketing Strategies
Summary
The overarching strategy of Toyota is skewed towards cost leadership, the strategy employed by its flagship brand which accounts for the vast majority of its sales. Cost leadership where Toyota’s competitive advantage stems from is a result of a lean manufacturing method and standardized methods and processes that save costs and increase productivity. The company’s culture is another source of competitive advantage not only maintaining cost leadership by supporting the lean manufacturing prices, but also by helping create hard innovation that has led to differentiation.
Key Highlights
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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