Market Research Technology & Media Market Research Media Market Research Publishing Market Research General Publishing Market Research

South Korea Media Market Summary, Competitive Analysis and Forecast to 2027

Best Price Guarantee Length Publisher Published Date SKU
from $350 62 Pages MarketLine February, 2023 MTLN17912435
Best Price Guarantee
Price from $350
Length 62 Pages
Publisher MarketLine
Published Date February, 2023
SKU MTLN17912435

South Korea Media Market Summary, Competitive Analysis and Forecast to 2027


Summary

Media in South Korea industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The South Korean media industry had total revenues of $23.7 billion in 2021, representing a compound annual growth rate (CAGR) of 0.3% between 2016 and 2021.
  • The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $9.8 billion, equivalent to 41.4% of the industry's overall value.
  • In 2021, the South Korean publishing market recovered as the economy reopened, recording 4.0% real GDP growth
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in South Korea
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the South Korea media market by value in 2022?
  • What will be the size of the South Korea media market in 2027?
  • What factors are affecting the strength of competition in the South Korea media market?
  • How has the market performed over the last five years?
  • Who are the top competitors in South Korea's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. Cheil Worldwide Inc.
8.2. Korean Broadcasting System
8.3. Woongjin ThinkBig Co., Ltd.
8.4. Comcast Corporation
8.5. Dentsu Group Inc.
8.6. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: South Korea media industry value: $ billion, 2017-22(e)
Table 2: South Korea media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: South Korea media industry category segmentation: $ billion, 2017-2022
Table 4: South Korea media industry geography segmentation: $ billion, 2022(e)
Table 5: South Korea media industry value forecast: $ billion, 2022-27
Table 6: Cheil Worldwide Inc.: key facts
Table 7: Cheil Worldwide Inc.: Annual Financial Ratios
Table 8: Cheil Worldwide Inc.: Key Employees
Table 9: Cheil Worldwide Inc.: Key Employees Continued
Table 10: Korean Broadcasting System: key facts
Table 11: Korean Broadcasting System: Key Employees
Table 12: Korean Broadcasting System: Key Employees Continued
Table 13: Woongjin ThinkBig Co., Ltd.: key facts
Table 14: Woongjin ThinkBig Co., Ltd.: Annual Financial Ratios
Table 15: Woongjin ThinkBig Co., Ltd.: Key Employees
Table 16: Comcast Corporation: key facts
Table 17: Comcast Corporation: Annual Financial Ratios
Table 18: Comcast Corporation: Key Employees
Table 19: Comcast Corporation: Key Employees Continued
Table 20: Comcast Corporation: Key Employees Continued
Table 21: Comcast Corporation: Key Employees Continued
Table 22: Dentsu Group Inc.: key facts
Table 23: Dentsu Group Inc.: Annual Financial Ratios
Table 24: Dentsu Group Inc.: Key Employees
Table 25: Dentsu Group Inc.: Key Employees Continued
Table 26: The Walt Disney Company: key facts
Table 27: The Walt Disney Company: Annual Financial Ratios
Table 28: The Walt Disney Company: Key Employees
Table 29: The Walt Disney Company: Key Employees Continued
Table 30: South Korea size of population (million), 2018–22
Table 31: South Korea gdp (constant 2005 prices, $ billion), 2018–22
Table 32: South Korea gdp (current prices, $ billion), 2018–22
Table 33: South Korea inflation, 2018–22
Table 34: South Korea consumer price index (absolute), 2018–22
Table 35: South Korea exchange rate, 2017–21
List of Figures
Figure 1: South Korea media industry value: $ billion, 2017-22(e)
Figure 2: South Korea media industry category segmentation: $ billion, 2017-2022
Figure 3: South Korea media industry geography segmentation: % share, by value, 2022(e)
Figure 4: South Korea media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in South Korea, 2022
Figure 6: Drivers of buyer power in the media industry in South Korea, 2022
Figure 7: Drivers of supplier power in the media industry in South Korea, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in South Korea, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in South Korea, 2022
Figure 10: Drivers of degree of rivalry in the media industry in South Korea, 2022

$350
$700

Research Assistance

US: 800.298.5699
Int'l: +1.240.747.3093
Live help
Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Other tasks

Cookie Settings