South Korea Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Digital Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The South Korean digital advertising market had total revenue of $6.2 billion in 2022, representing a compound annual growth rate (CAGR) of 20% between 2017 and 2022.
- The mobile segment accounted for market's the largest proportion in 2022, with total revenues of $4.5 billion, equivalent to 71.5% of the market's overall value.
- According to in-house research, in 2022, South Korea accounted for a share of 4.1% in the Asia-Pacific digital advertising market. The growth is attributed to changing consumer behavior, increasing consumption of digital content, and technological advancements.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts by both value and volume
- What was the size of the South Korea digital advertising market by value in 2022?
- What will be the size of the South Korea digital advertising market in 2027?
- What factors are affecting the strength of competition in the South Korea digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Korea's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do leading players follow?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Naver Corp
- 8.2. Kakao Corp
- 8.3. Alphabet Inc
- 8.4. Meta Platforms, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Korea digital advertising market value: $ million, 2017–22
- Table 2: South Korea digital advertising market category segmentation: % share, by value, 2017–2022
- Table 3: South Korea digital advertising market category segmentation: $ million, 2017-2022
- Table 4: South Korea digital advertising market geography segmentation: $ million, 2022
- Table 5: South Korea digital advertising market value forecast: $ million, 2022–27
- Table 6: Naver Corp: key facts
- Table 7: Naver Corp: Annual Financial Ratios
- Table 8: Naver Corp: Key Employees
- Table 9: Kakao Corp: key facts
- Table 10: Kakao Corp: Annual Financial Ratios
- Table 11: Kakao Corp: Key Employees
- Table 12: Alphabet Inc: key facts
- Table 13: Alphabet Inc: Annual Financial Ratios
- Table 14: Alphabet Inc: Key Employees
- Table 15: Meta Platforms, Inc.: key facts
- Table 16: Meta Platforms, Inc.: Annual Financial Ratios
- Table 17: Meta Platforms, Inc.: Key Employees
- Table 18: Meta Platforms, Inc.: Key Employees Continued
- Table 19: South Korea size of population (million), 2018–22
- Table 20: South Korea gdp (constant 2005 prices, $ billion), 2018–22
- Table 21: South Korea gdp (current prices, $ billion), 2018–22
- Table 22: South Korea inflation, 2018–22
- Table 23: South Korea consumer price index (absolute), 2018–22
- Table 24: South Korea exchange rate, 2018–22
- List of Figures
- Figure 1: South Korea digital advertising market value: $ million, 2017–22
- Figure 2: South Korea digital advertising market category segmentation: $ million, 2017-2022
- Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2022
- Figure 4: South Korea digital advertising market value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the digital advertising market in South Korea, 2022
- Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2022
- Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2022
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2022
- Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2022
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