South Africa Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Digital Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The South African digital advertising market had total revenues of $343.9 million in 2022, representing a compound annual growth rate (CAGR) of 20.1% between 2017 and 2022.
- The Mobile segment accounted for market's the largest proportion in 2022, with total revenues of $174.4 million, equivalent to 50.7% of the market's overall value.
- The growing number of internet users has propelled investments in digital advertising. According to in-house research, in 2022, the number of internet users in South Africa reached 47.3 million as compared to 40 million in 2019.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts
- What was the size of the South Africa digital advertising market by value in 2022?
- What will be the size of the South Africa digital advertising market in 2027?
- What factors are affecting the strength of competition in the South Africa digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Meta Platforms, Inc.
- 8.3. Microsoft Corporation
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Africa digital advertising market value: $ million, 2017–22
- Table 2: South Africa digital advertising market category segmentation: % share, by value, 2017–2022
- Table 3: South Africa digital advertising market category segmentation: $ million, 2017-2022
- Table 4: South Africa digital advertising market geography segmentation: $ million, 2022
- Table 5: South Africa digital advertising market value forecast: $ million, 2022–27
- Table 6: Alphabet Inc: key facts
- Table 7: Alphabet Inc: Annual Financial Ratios
- Table 8: Alphabet Inc: Key Employees
- Table 9: Meta Platforms, Inc.: key facts
- Table 10: Meta Platforms, Inc.: Annual Financial Ratios
- Table 11: Meta Platforms, Inc.: Key Employees
- Table 12: Meta Platforms, Inc.: Key Employees Continued
- Table 13: Microsoft Corporation: key facts
- Table 14: Microsoft Corporation: Annual Financial Ratios
- Table 15: Microsoft Corporation: Key Employees
- Table 16: Microsoft Corporation: Key Employees Continued
- Table 17: South Africa size of population (million), 2018–22
- Table 18: South Africa gdp (constant 2005 prices, $ billion), 2018–22
- Table 19: South Africa gdp (current prices, $ billion), 2018–22
- Table 20: South Africa inflation, 2018–22
- Table 21: South Africa consumer price index (absolute), 2018–22
- Table 22: South Africa exchange rate, 2018–22
- List of Figures
- Figure 1: South Africa digital advertising market value: $ million, 2017–22
- Figure 2: South Africa digital advertising market category segmentation: $ million, 2017-2022
- Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2022
- Figure 4: South Africa digital advertising market value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the digital advertising market in South Africa, 2022
- Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2022
- Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2022
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2022
- Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2022
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