Russia Media Market Summary, Competitive Analysis and Forecast to 2027

Russia Media Market Summary, Competitive Analysis and Forecast to 2027


Summary

Media in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Russian media industry had total revenues of $10.0 billion in 2021, representing a compound annual growth rate (CAGR) of 3.9% between 2016 and 2021.
  • The Advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $7.1 billion, equivalent to 70.4% of the industry's overall value.
  • Accordingly, the increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Russian market up by 83.2% in 2021.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Russia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Russia
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Russia media market with five year forecasts
Reasons to Buy
  • What was the size of the Russia media market by value in 2022?
  • What will be the size of the Russia media market in 2027?
  • What factors are affecting the strength of competition in the Russia media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Russia's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has Russia-Ukraine war affected the media industry?
8 Company Profiles
8.1. Dentsu Group Inc.
8.2. The Walt Disney Company
8.3. Gazprombank
8.4. Sony Corporation of America
8.5. The Interpublic Group of Companies, Inc.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Russia media industry value: $ billion, 2017-22(e)
Table 2: Russia media industry category segmentation: % share, by value, 2017–2022(e)
Table 3: Russia media industry category segmentation: $ billion, 2017-2022
Table 4: Russia media industry geography segmentation: $ billion, 2022(e)
Table 5: Russia media industry value forecast: $ billion, 2022-27
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: The Walt Disney Company: key facts
Table 11: The Walt Disney Company: Annual Financial Ratios
Table 12: The Walt Disney Company: Key Employees
Table 13: The Walt Disney Company: Key Employees Continued
Table 14: Gazprombank: key facts
Table 15: Gazprombank: Key Employees
Table 16: Sony Corporation of America: key facts
Table 17: Sony Corporation of America: Key Employees
Table 18: The Interpublic Group of Companies, Inc.: key facts
Table 19: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 20: The Interpublic Group of Companies, Inc.: Key Employees
Table 21: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 22: Russia size of population (million), 2018–22
Table 23: Russia gdp (constant 2005 prices, $ billion), 2018–22
Table 24: Russia gdp (current prices, $ billion), 2018–22
Table 25: Russia inflation, 2018–22
Table 26: Russia consumer price index (absolute), 2018–22
Table 27: Russia exchange rate, 2017–21
List of Figures
Figure 1: Russia media industry value: $ billion, 2017-22(e)
Figure 2: Russia media industry category segmentation: $ billion, 2017-2022
Figure 3: Russia media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Russia media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Russia, 2022
Figure 6: Drivers of buyer power in the media industry in Russia, 2022
Figure 7: Drivers of supplier power in the media industry in Russia, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Russia, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Russia, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Russia, 2022

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