Russia Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027
Summary
Digital Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
- The Russian digital advertising market had total revenues of $4.6 billion in 2022, representing a compound annual growth rate (CAGR) of 13.8% between 2017 and 2022.
- The mobile segment accounted for market's the largest proportion in 2022, with total revenues of $2.3 billion, equivalent to 51% of the market's overall value.
- The growing number of internet users has propelled investments in digital advertising. According to in-house research, in 2022, the number of internet users in Russia reached 128.5 million.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Russia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Russia
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Russia digital advertising market with five year forecasts
- What was the size of the Russia digital advertising market by value in 2022?
- What will be the size of the Russia digital advertising market in 2027?
- What factors are affecting the strength of competition in the Russia digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Russia's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do leading players follow?
- 7.3. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Yandex NV
- 8.2. Mail.Ru Group LLC
- 8.3. Alphabet Inc
- 8.4. Meta Platforms, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Russia digital advertising market value: $ million, 2017–22
- Table 2: Russia digital advertising market category segmentation: % share, by value, 2017–2022
- Table 3: Russia digital advertising market category segmentation: $ million, 2017-2022
- Table 4: Russia digital advertising market geography segmentation: $ million, 2022
- Table 5: Russia digital advertising market value forecast: $ million, 2022–27
- Table 6: Yandex NV: key facts
- Table 7: Yandex NV: Annual Financial Ratios
- Table 8: Yandex NV: Key Employees
- Table 9: Mail.Ru Group LLC: key facts
- Table 10: Alphabet Inc: key facts
- Table 11: Alphabet Inc: Annual Financial Ratios
- Table 12: Alphabet Inc: Key Employees
- Table 13: Meta Platforms, Inc.: key facts
- Table 14: Meta Platforms, Inc.: Annual Financial Ratios
- Table 15: Meta Platforms, Inc.: Key Employees
- Table 16: Meta Platforms, Inc.: Key Employees Continued
- Table 17: Russia size of population (million), 2018–22
- Table 18: Russia gdp (constant 2005 prices, $ billion), 2018–22
- Table 19: Russia gdp (current prices, $ billion), 2018–22
- Table 20: Russia inflation, 2018–22
- Table 21: Russia consumer price index (absolute), 2018–22
- Table 22: Russia exchange rate, 2018–22
- List of Figures
- Figure 1: Russia digital advertising market value: $ million, 2017–22
- Figure 2: Russia digital advertising market category segmentation: $ million, 2017-2022
- Figure 3: Russia digital advertising market geography segmentation: % share, by value, 2022
- Figure 4: Russia digital advertising market value forecast: $ million, 2022–27
- Figure 5: Forces driving competition in the digital advertising market in Russia, 2022
- Figure 6: Drivers of buyer power in the digital advertising market in Russia, 2022
- Figure 7: Drivers of supplier power in the digital advertising market in Russia, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2022
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2022
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Russia, 2022
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