Russia Digital Advertising - Market Summary, Competitive Analysis and Forecast, 2017-2026
Summary
Digital Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers.
- The Russian digital advertising market had total revenues of $2.9 billion in 2021, representing a compound annual growth rate (CAGR) of 6.1% between 2016 and 2021.
- The desktop segment was the market's most lucrative in 2021, with total revenues of $1.4 billion, equivalent to 50.6% of the market's overall value.
- Market growth was disrupted by the COVID-19 pandemic during the majority of 2020 and 2021, which caused businesses to reduce their marketing expenditures.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Russia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Russia
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Russia digital advertising market with five year forecasts
- What was the size of the Russia digital advertising market by value in 2021?
- What will be the size of the Russia digital advertising market in 2026?
- What factors are affecting the strength of competition in the Russia digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Russia's digital advertising market?
Companies Mentioned
Yandex NV
Mail.Ru Group Ltd
Alphabet Inc
Meta Platforms, Inc.
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. How has COVID-19 impacted the competitive landscape?
- 7.4. What themes are impacting the market?
- 8 Company Profiles
- 8.1. Yandex NV
- 8.2. Mail.Ru Group Ltd
- 8.3. Alphabet Inc
- 8.4. Meta Platforms, Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Russia digital advertising market value: $ million, 2017–21
- Table 2: Russia digital advertising market category segmentation: % share, by value, 2017–2021
- Table 3: Russia digital advertising market category segmentation: $ million, 2017-2021
- Table 4: Russia digital advertising market geography segmentation: $ million, 2021
- Table 5: Russia digital advertising market value forecast: $ million, 2021–26
- Table 6: Yandex NV: key facts
- Table 7: Yandex NV: Annual Financial Ratios
- Table 8: Yandex NV: Key Employees
- Table 9: Mail.Ru Group Ltd: key facts
- Table 10: Mail.Ru Group Ltd: Annual Financial Ratios
- Table 11: Mail.Ru Group Ltd: Key Employees
- Table 12: Mail.Ru Group Ltd: Key Employees Continued
- Table 13: Alphabet Inc: key facts
- Table 14: Alphabet Inc: Annual Financial Ratios
- Table 15: Alphabet Inc: Key Employees
- Table 16: Meta Platforms, Inc.: key facts
- Table 17: Meta Platforms, Inc.: Annual Financial Ratios
- Table 18: Meta Platforms, Inc.: Key Employees
- Table 19: Meta Platforms, Inc.: Key Employees Continued
- Table 20: Russia size of population (million), 2017–21
- Table 21: Russia gdp (constant 2005 prices, $ billion), 2017–21
- Table 22: Russia gdp (current prices, $ billion), 2017–21
- Table 23: Russia inflation, 2017–21
- Table 24: Russia consumer price index (absolute), 2017–21
- Table 25: Russia exchange rate, 2017–21
- List of Figures
- Figure 1: Russia digital advertising market value: $ million, 2017–21
- Figure 2: Russia digital advertising market category segmentation: $ million, 2017-2021
- Figure 3: Russia digital advertising market geography segmentation: % share, by value, 2021
- Figure 4: Russia digital advertising market value forecast: $ million, 2021–26
- Figure 5: Forces driving competition in the digital advertising market in Russia, 2021
- Figure 6: Drivers of buyer power in the digital advertising market in Russia, 2021
- Figure 7: Drivers of supplier power in the digital advertising market in Russia, 2021
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Russia, 2021
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Russia, 2021
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Russia, 2021
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