Poland Travel and Tourism Market Summary, Competitive Analysis and Forecast to 2027
Summary
Travel & Tourism in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The travel and tourism industry consists of revenues generated by passenger airlines, passenger rail, foodservice, hotels and motels, travel intermediaries and casinos and gaming market.
- The Polish travel and tourism industry had total revenues of $37.4 billion in 2022, representing a negative compound annual rate of change (CARC) of 0.4% between 2017 and 2022.
- Food service was the industry's largest segment in 2022, with total revenues of $15.5 billion, equivalent to 41.5% of the industry's overall value.
- The government of the country launched various campaigns to revive the country’s tourism and hospitality industry. For instance, in November 2021, the Polish Tourism Organization (POT) launched a campaign “Poland. More than you expected” through social media channels to promote the country’s tourism sector by highlighting the wealth and diversity of attractions across Poland.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the travel & tourism market in Poland
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Poland
- Leading company profiles reveal details of key travel & tourism market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Poland travel & tourism market with five year forecasts by both value and volume
- What was the size of the Poland travel & tourism market by value in 2022?
- What will be the size of the Poland travel & tourism market in 2027?
- What factors are affecting the strength of competition in the Poland travel & tourism market?
- How has the market performed over the last five years?
- How large is Poland’s travel & tourism market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the foodservice industry?
- 7.2. What strategies do these leading players follow?
- 7.3. How is technology being used by these leading companies?
- 7.4. Who are the leading players in the hotels and motels industry?
- 7.5. What strategies do the leading players follow?
- 7.6. What are the strengths of leading players?
- 7.7. How is technology being used by these leading companies?
- 7.8. Are there any threats to these leading players?
- 7.9. What have been the most recent developments in the hotels and motels industry?
- 8 Company Profiles
- 8.1. Yum! Brands, Inc.
- 8.2. McDonald's Corp
- 8.3. Marriott International Inc
- 8.4. Doctor's Associates Inc
- 8.5. Gut-Hotels-gruppe Germany
- 8.6. Booking Holdings Inc
- 8.7. Expedia Group Inc
- 8.8. Best Western International Inc
- 8.9. TUI Group
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Poland travel & tourism industry value: $ billion, 2017–22(e)
- Table 2: Poland travel & tourism industry category segmentation: % share, by value, 2017–2022(e)
- Table 3: Poland travel & tourism industry category segmentation: $ billion, 2017-2022
- Table 4: Poland travel & tourism industry geography segmentation: $ billion, 2022(e)
- Table 5: Poland travel & tourism industry value forecast: $ billion, 2022–27
- Table 6: Yum! Brands, Inc.: key facts
- Table 7: Yum! Brands, Inc.: Annual Financial Ratios
- Table 8: Yum! Brands, Inc.: Key Employees
- Table 9: Yum! Brands, Inc.: Key Employees Continued
- Table 10: McDonald's Corp: key facts
- Table 11: McDonald's Corp: Annual Financial Ratios
- Table 12: McDonald's Corp: Key Employees
- Table 13: McDonald's Corp: Key Employees Continued
- Table 14: McDonald's Corp: Key Employees Continued
- Table 15: CRG Holdings, LLC : key facts
- Table 16: Marriott International Inc: key facts
- Table 17: Marriott International Inc: Annual Financial Ratios
- Table 18: Marriott International Inc: Key Employees
- Table 19: Marriott International Inc: Key Employees Continued
- Table 20: Marriott International Inc: Key Employees Continued
- Table 21: Marriott International Inc: Key Employees Continued
- Table 22: Doctor's Associates Inc: key facts
- Table 23: Doctor's Associates Inc: Key Employees
- Table 24: Gut-Hotels-gruppe Germany: key facts
- Table 25: Booking Holdings Inc: key facts
- Table 26: Booking Holdings Inc: Annual Financial Ratios
- Table 27: Booking Holdings Inc: Key Employees
- Table 28: Expedia Group Inc: key facts
- Table 29: Expedia Group Inc: Annual Financial Ratios
- Table 30: Expedia Group Inc: Key Employees
- Table 31: Expedia Group Inc: Key Employees Continued
- Table 32: Best Western International Inc: key facts
- Table 33: Best Western International Inc: Key Employees
- Table 34: TUI Group: key facts
- Table 35: TUI Group: Annual Financial Ratios
- Table 36: TUI Group: Key Employees
- Table 37: TUI Group: Key Employees Continued
- Table 38: Poland size of population (million), 2018–22
- Table 39: Poland gdp (constant 2005 prices, $ billion), 2018–22
- Table 40: Poland gdp (current prices, $ billion), 2018–22
- Table 41: Poland inflation, 2018–22
- Table 42: Poland consumer price index (absolute), 2018–22
- Table 43: Poland exchange rate, 2018–22
- List of Figures
- Figure 1: Poland travel & tourism industry value: $ billion, 2017–22(e)
- Figure 2: Poland travel & tourism industry category segmentation: $ billion, 2017-2022
- Figure 3: Poland travel & tourism industry geography segmentation: % share, by value, 2022(e)
- Figure 4: Poland travel & tourism industry value forecast: $ billion, 2022–27
- Figure 5: Forces driving competition in the travel & tourism industry in Poland, 2022
- Figure 6: Drivers of buyer power in the travel & tourism industry in Poland, 2022
- Figure 7: Drivers of supplier power in the travel & tourism industry in Poland, 2022
- Figure 8: Factors influencing the likelihood of new entrants in the travel & tourism industry in Poland, 2022
- Figure 9: Factors influencing the threat of substitutes in the travel & tourism industry in Poland, 2022
- Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Poland, 2022
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook