Poland Online Retail Market to 2027
Summary
Online Retail in Poland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Polish online retail sector had total revenues of $14.4 billion in 2022, representing a compound annual growth rate (CAGR) of 22.5% between 2017 and 2022.
- The electrical & electronics retail segment accounted for the sector's largest proportion in 2022, with total revenues of $5.1 billion, equivalent to 35.3% of the sector's overall value.
- The growth in the Polish online retail sector is influenced by several macroeconomic factors, such as rising GDP and growing consumer confidence. For instance, the Central Statistical Office of Poland (GUS) reported a rise in consumer confidence in Poland, from -22.30 points in August 2023 to -20.30 points in September.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the online retail market in Poland
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Poland
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Poland online retail market with five year forecasts by both value and volume
- What was the size of the Poland online retail market by value in 2022?
- What will be the size of the Poland online retail market in 2027?
- What factors are affecting the strength of competition in the Poland online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Poland's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Company Profiles
- 7.1. Zalando SE
- 7.2. Otto GmbH & Co KG
- 7.3. MediaMarktSaturn Retail Group GmbH
- 7.4. OPONEO.PL S.A.
- 7.5. Apple Inc
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Appendix
- 9.1. Methodology
- 9.2. Industry associations
- 9.3. Related MarketLine research
- 9.4. About MarketLine
- List of Tables
- Table 1: Poland online retail sector value: $ million, 2017–22
- Table 2: Poland online retail sector category segmentation: % share, by value, 2017–2022
- Table 3: Poland online retail sector category segmentation: $ million, 2017-2022
- Table 4: Poland online retail sector geography segmentation: $ million, 2022
- Table 5: Poland online retail sector distribution: % share, by value, 2022
- Table 6: Poland online retail sector value forecast: $ million, 2022–27
- Table 7: Zalando SE: key facts
- Table 8: Zalando SE: Annual Financial Ratios
- Table 9: Zalando SE: Key Employees
- Table 10: Otto GmbH & Co KG: key facts
- Table 11: Otto GmbH & Co KG: Key Employees
- Table 12: Otto GmbH & Co KG: Key Employees Continued
- Table 13: MediaMarktSaturn Retail Group GmbH: key facts
- Table 14: MediaMarktSaturn Retail Group GmbH: Key Employees
- Table 15: OPONEO.PL S.A.: key facts
- Table 16: OPONEO.PL S.A.: Annual Financial Ratios
- Table 17: OPONEO.PL S.A.: Key Employees
- Table 18: Apple Inc: key facts
- Table 19: Apple Inc: Annual Financial Ratios
- Table 20: Apple Inc: Key Employees
- Table 21: Apple Inc: Key Employees Continued
- Table 22: Poland size of population (million), 2018–22
- Table 23: Poland gdp (constant 2005 prices, $ billion), 2018–22
- Table 24: Poland gdp (current prices, $ billion), 2018–22
- Table 25: Poland inflation, 2018–22
- Table 26: Poland consumer price index (absolute), 2018–22
- Table 27: Poland exchange rate, 2018–22
- List of Figures
- Figure 1: Poland online retail sector value: $ million, 2017–22
- Figure 2: Poland online retail sector category segmentation: $ million, 2017-2022
- Figure 3: Poland online retail sector geography segmentation: % share, by value, 2022
- Figure 4: Poland online retail sector distribution: % share, by value, 2022
- Figure 5: Poland online retail sector value forecast: $ million, 2022–27
- Figure 6: Forces driving competition in the online retail sector in Poland, 2022
- Figure 7: Drivers of buyer power in the online retail sector in Poland, 2022
- Figure 8: Drivers of supplier power in the online retail sector in Poland, 2022
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Poland, 2022
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Poland, 2022
- Figure 11: Drivers of degree of rivalry in the online retail sector in Poland, 2022
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