Personal Hygiene in Turkey
Summary
Personal Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The Turkish Personal Hygiene market recorded revenues of $164.2 million in 2023, representing a compound annual growth rate (CAGR) of 17.3% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 1.3% between 2018 and 2023, to reach a total of 356.7 million units in 2023.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.4% over 2023-28, which is expected to drive the market to a value of $203.3 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Turkey
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey personal hygiene market with five year forecasts by both value and volume
- What was the size of the Turkey personal hygiene market by value in 2023?
- What will be the size of the Turkey personal hygiene market in 2028?
- What factors are affecting the strength of competition in the Turkey personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's personal hygiene market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Turkish personal hygiene market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
- 7.4. Which companies market shares have suffered over the same period (2018-2023)?
- 7.5. What are the most popular brands in the Turkish personal hygiene market?
- 8 Company Profiles
- 8.1. Evyap Sabun Yag Gliserin San ve Tic AS
- 8.2. Colgate-Palmolive Co
- 8.3. Natura & Co Holding SA
- 8.4. Unilever Plc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Related MarketLine research
- 10.3. About MarketLine
- List of Tables
- Table 1: Turkey personal hygiene market value: $ million, 2018-23
- Table 2: Turkey personal hygiene market volume: million units, 2018-23
- Table 3: Turkey personal hygiene market category segmentation: % share, by value, 2018-2023
- Table 4: Turkey personal hygiene market category segmentation: $ million, 2018-2023
- Table 5: Turkey personal hygiene market geography segmentation: $ million, 2023
- Table 6: Turkey personal hygiene market distribution: % share, by value, 2023
- Table 7: Turkey personal hygiene market value forecast: $ million, 2023-28
- Table 8: Turkey personal hygiene market volume forecast: million units, 2023-28
- Table 9: Turkey personal hygiene market share: % share, by value, 2023
- Table 10: Evyap Sabun Yag Gliserin San ve Tic AS: key facts
- Table 11: Evyap Sabun Yag Gliserin San ve Tic AS: Key Employees
- Table 12: Colgate-Palmolive Co: key facts
- Table 13: Colgate-Palmolive Co: Annual Financial Ratios
- Table 14: Colgate-Palmolive Co: Key Employees
- Table 15: Colgate-Palmolive Co: Key Employees Continued
- Table 16: Colgate-Palmolive Co: Key Employees Continued
- Table 17: Colgate-Palmolive Co: Key Employees Continued
- Table 18: Natura & Co Holding SA: key facts
- Table 19: Natura & Co Holding SA: Annual Financial Ratios
- Table 20: Natura & Co Holding SA: Key Employees
- Table 21: Unilever Plc.: key facts
- Table 22: Unilever Plc.: Annual Financial Ratios
- Table 23: Unilever Plc.: Key Employees
- Table 24: Turkey size of population (million), 2019-23
- Table 25: Turkey gdp (constant 2005 prices, $ billion), 2019-23
- Table 26: Turkey gdp (current prices, $ billion), 2019-23
- Table 27: Turkey inflation, 2019-23
- Table 28: Turkey consumer price index (absolute), 2019-23
- Table 29: Turkey exchange rate, 2019-23
- List of Figures
- Figure 1: Turkey personal hygiene market value: $ million, 2018-23
- Figure 2: Turkey personal hygiene market volume: million units, 2018-23
- Figure 3: Turkey personal hygiene market category segmentation: $ million, 2018-2023
- Figure 4: Turkey personal hygiene market geography segmentation: % share, by value, 2023
- Figure 5: Turkey personal hygiene market distribution: % share, by value, 2023
- Figure 6: Turkey personal hygiene market value forecast: $ million, 2023-28
- Figure 7: Turkey personal hygiene market volume forecast: million units, 2023-28
- Figure 8: Forces driving competition in the personal hygiene market in Turkey, 2023
- Figure 9: Drivers of buyer power in the personal hygiene market in Turkey, 2023
- Figure 10: Drivers of supplier power in the personal hygiene market in Turkey, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Turkey, 2023
- Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Turkey, 2023
- Figure 13: Drivers of degree of rivalry in the personal hygiene market in Turkey, 2023
- Figure 14: Turkey personal hygiene market share: % share, by value, 2023
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