Personal Hygiene in North America
Summary
Personal Hygiene in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
- The North American Personal Hygiene market had total revenues of $18,199.9 million in 2023, representing a compound annual growth rate (CAGR) of 4.3% between 2018 and 2023.
- Market consumption volume increased with a CAGR of 1.6% between 2018 and 2023, to reach a total of 4,857.5 million units in 2023.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.6% for the five-year period 2023-2028, which is expected to drive the market to a value of $21,696.9 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in North America
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in North America
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the North America personal hygiene market with five year forecasts by both value and volume
- What was the size of the North America personal hygiene market by value in 2023?
- What will be the size of the North America personal hygiene market in 2028?
- What factors are affecting the strength of competition in the North America personal hygiene market?
- How has the market performed over the last five years?
- How large is North America’s personal hygiene market in relation to its regional counterparts?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the North American personal hygiene market?
- 7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
- 7.4. Which companies market shares have suffered over the same period (2018-2023)?
- 7.5. What are the most popular brands in the North American personal hygiene market?
- 7.6. What have been the most significant M&A deals in the North American personal hygiene market over the last three years (2020-2023) ?
- 8 Company Profiles
- 8.1. Unilever Plc.
- 8.2. The Procter & Gamble Co
- 8.3. Bath & Body Works Inc
- 8.4. Colgate-Palmolive Co
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: North America personal hygiene market value: $ million, 2018-23
- Table 2: North America personal hygiene market volume: million units, 2018-23
- Table 3: North America personal hygiene market category segmentation: % share, by value, 2018-23
- Table 4: North America personal hygiene market category segmentation: $ million, 2018-23
- Table 5: North America personal hygiene market geography segmentation: $ million, 2023
- Table 6: North America personal hygiene market distribution: % share, by value, 2023
- Table 7: North America personal hygiene market value forecast: $ million, 2023-28
- Table 8: North America personal hygiene market volume forecast: million units, 2023-28
- Table 9: North America personal hygiene market share: % share, by value, 2023
- Table 10: Unilever Plc.: Key Facts
- Table 11: Unilever Plc.: Annual Financial Ratios
- Table 12: Unilever Plc.: Key Employees
- Table 13: The Procter & Gamble Co: Key Facts
- Table 14: The Procter & Gamble Co: Annual Financial Ratios
- Table 15: The Procter & Gamble Co: Key Employees
- Table 16: The Procter & Gamble Co: Key Employees Continued
- Table 17: Bath & Body Works Inc: Key Facts
- Table 18: Bath & Body Works Inc: Annual Financial Ratios
- Table 19: Bath & Body Works Inc: Key Employees
- Table 20: Colgate-Palmolive Co: Key Facts
- Table 21: Colgate-Palmolive Co: Annual Financial Ratios
- Table 22: Colgate-Palmolive Co: Key Employees
- Table 23: Colgate-Palmolive Co: Key Employees Continued
- Table 24: North America Exchange Rate, 2018-23
- List of Figures
- Figure 1: North America personal hygiene market value: $ million, 2018-23
- Figure 2: North America personal hygiene market volume: million units, 2018-23
- Figure 3: North America personal hygiene market category segmentation: $ million, 2018-23
- Figure 4: North America personal hygiene market geography segmentation: % share, by value, 2023
- Figure 5: North America personal hygiene market distribution: % share, by value, 2023
- Figure 6: North America personal hygiene market value forecast: $ million, 2023-28
- Figure 7: North America personal hygiene market volume forecast: million units, 2023-28
- Figure 8: Forces driving competition in the personal hygiene market in North America, 2023
- Figure 9: Drivers of buyer power in the personal hygiene market in North America, 2023
- Figure 10: Drivers of supplier power in the personal hygiene market in North America, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in North America, 2023
- Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in North America, 2023
- Figure 13: Drivers of degree of rivalry in the personal hygiene market in North America, 2023
- Figure 14: North America personal hygiene market share: % share, by value, 2023
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