Personal Hygiene in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
The European Personal Hygiene market had total revenues of $16,108.8 million in 2023, representing a compound annual growth rate (CAGR) of 3.9% between 2018 and 2023.
Market consumption volume increased with a CAGR of 0.7% between 2018 and 2023, to reach a total of 6,265.3 million units in 2023.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 2.7% for the five-year period 2023-2028, which is expected to drive the market to a value of $18,425.7 million by the end of 2028.
Scope
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in Europe
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Europe
Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Europe personal hygiene market with five year forecasts
Reasons to Buy
What was the size of the Europe personal hygiene market by value in 2023?
What will be the size of the Europe personal hygiene market in 2028?
What factors are affecting the strength of competition in the Europe personal hygiene market?
How has the market performed over the last five years?
What are the main segments that make up Europe's personal hygiene market?
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the European personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 5 years (2018-2023)?
7.4. Which companies market shares have suffered over the same period (2018-2023)?
7.5. What are the most popular brands in the European personal hygiene market?
7.6. What have been the most significant M&A deals in the European personal hygiene market over the last three years (2020-2023) ?
8 Company Profiles
8.1. Unilever Plc.
8.2. Colgate-Palmolive Co
8.3. Beiersdorf AG
8.4. Henkel AG & Co. KGaA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe personal hygiene market value: $ million, 2018-23
Table 2: Europe personal hygiene market volume: million units, 2018-23
Table 3: Europe personal hygiene market category segmentation: % share, by value, 2018-23
Table 4: Europe personal hygiene market category segmentation: $ million, 2018-23
Table 5: Europe personal hygiene market geography segmentation: $ million, 2023
Table 6: Europe personal hygiene market distribution: % share, by value, 2023
Table 7: Europe personal hygiene market value forecast: $ million, 2023-28
Table 8: Europe personal hygiene market volume forecast: million units, 2023-28
Table 9: Europe personal hygiene market share: % share, by value, 2023