Personal Hygiene Industry Almanac 2019-2028

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,995	578 Pages	MarketLine	April, 2024	MTLN18853905

Best Price Guarantee
Price	from $2,995
Length	578 Pages
Publisher	MarketLine
Published Date	April, 2024
SKU	MTLN18853905

Personal Hygiene Industry Almanac 2019-2028

Summary

Global Personal Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
The global Personal Hygiene market had total revenues of $62,543.4 million in 2023, representing a compound annual growth rate (CAGR) of 5.2% between 2018 and 2023.
Market consumption volume increased with a CAGR of 2.3% between 2018 and 2023, to reach a total of 31,703.3 million units in 2023.
The performance of the market is forecast to decelerate, with an anticipated CAGR of 4.9% for the five-year period 2023-2028, which is expected to drive the market to a value of $79,569.2 million by the end of 2028.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global personal hygiene market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global personal hygiene market
Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global personal hygiene market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the global personal hygiene market by value in 2023?
What will be the size of the global personal hygiene market in 2028?
What factors are affecting the strength of competition in the global personal hygiene market?
How has the market performed over the last five years?
Who are the top competitors in the global personal hygiene market?

1 EXECUTIVE SUMMARY: 1.1. Market value; 1.2. Market value forecast; 1.3. Market volume; 1.4. Market volume forecast; 1.5. Category segmentation; 1.6. Geography segmentation; 1.7. Market share; 1.8. Competitive landscape
2 Introduction: 2.1. What is this report about?; 2.2. Who is the target reader?; 2.3. How to use this report; 2.4. Definitions
3 Global Personal Hygiene: 3.1. Market Overview; 3.2. Market Data; 3.3. Market Segmentation; 3.4. Market outlook; 3.5. Five forces analysis
4 Macroeconomic Indicators: 4.1. Country data
5 Personal Hygiene in Asia-Pacific: 5.1. Market Overview; 5.2. Market Data; 5.3. Market Segmentation; 5.4. Market outlook; 5.5. Five forces analysis
6 Personal Hygiene in Europe: 6.1. Market Overview; 6.2. Market Data; 6.3. Market Segmentation; 6.4. Market outlook; 6.5. Five forces analysis
7 Macroeconomic Indicators: 7.1. Country data
8 Personal Hygiene in France: 8.1. Market Overview; 8.2. Market Data; 8.3. Market Segmentation; 8.4. Market outlook; 8.5. Five forces analysis
9 Macroeconomic Indicators: 9.1. Country data
10 Personal Hygiene in Germany: 10.1. Market Overview; 10.2. Market Data; 10.3. Market Segmentation; 10.4. Market outlook; 10.5. Five forces analysis
11 Macroeconomic Indicators: 11.1. Country data
12 Personal Hygiene in Australia: 12.1. Market Overview; 12.2. Market Data; 12.3. Market Segmentation; 12.4. Market outlook; 12.5. Five forces analysis
13 Macroeconomic Indicators: 13.1. Country data
14 Personal Hygiene in Brazil: 14.1. Market Overview; 14.2. Market Data; 14.3. Market Segmentation; 14.4. Market outlook; 14.5. Five forces analysis
15 Macroeconomic Indicators: 15.1. Country data
16 Personal Hygiene in Canada: 16.1. Market Overview; 16.2. Market Data; 16.3. Market Segmentation; 16.4. Market outlook; 16.5. Five forces analysis
17 Macroeconomic Indicators: 17.1. Country data
18 Personal Hygiene in China: 18.1. Market Overview; 18.2. Market Data; 18.3. Market Segmentation; 18.4. Market outlook; 18.5. Five forces analysis
19 Macroeconomic Indicators: 19.1. Country data
20 Personal Hygiene in India: 20.1. Market Overview; 20.2. Market Data; 20.3. Market Segmentation; 20.4. Market outlook; 20.5. Five forces analysis
21 Macroeconomic Indicators: 21.1. Country data
22 Personal Hygiene in Indonesia: 22.1. Market Overview; 22.2. Market Data; 22.3. Market Segmentation; 22.4. Market outlook; 22.5. Five forces analysis
23 Macroeconomic Indicators: 23.1. Country data
24 Personal Hygiene in Italy: 24.1. Market Overview; 24.2. Market Data; 24.3. Market Segmentation; 24.4. Market outlook; 24.5. Five forces analysis
25 Macroeconomic Indicators: 25.1. Country data
26 Personal Hygiene in Japan: 26.1. Market Overview; 26.2. Market Data; 26.3. Market Segmentation; 26.4. Market outlook; 26.5. Five forces analysis
27 Macroeconomic Indicators: 27.1. Country data
28 Personal Hygiene in Mexico: 28.1. Market Overview; 28.2. Market Data; 28.3. Market Segmentation; 28.4. Market outlook; 28.5. Five forces analysis
29 Macroeconomic Indicators: 29.1. Country data
30 Personal Hygiene in The Netherlands: 30.1. Market Overview; 30.2. Market Data; 30.3. Market Segmentation; 30.4. Market outlook; 30.5. Five forces analysis
31 Macroeconomic Indicators: 31.1. Country data
32 Personal Hygiene in North America: 32.1. Market Overview; 32.2. Market Data; 32.3. Market Segmentation; 32.4. Market outlook; 32.5. Five forces analysis
33 Personal Hygiene in Scandinavia: 33.1. Market Overview; 33.2. Market Data; 33.3. Market Segmentation; 33.4. Market outlook; 33.5. Five forces analysis
34 Personal Hygiene in Singapore: 34.1. Market Overview; 34.2. Market Data; 34.3. Market Segmentation; 34.4. Market outlook; 34.5. Five forces analysis
35 Macroeconomic Indicators: 35.1. Country data
36 Personal Hygiene in South Africa: 36.1. Market Overview; 36.2. Market Data; 36.3. Market Segmentation; 36.4. Market outlook; 36.5. Five forces analysis
37 Macroeconomic Indicators: 37.1. Country data
38 Personal Hygiene in South Korea: 38.1. Market Overview; 38.2. Market Data; 38.3. Market Segmentation; 38.4. Market outlook; 38.5. Five forces analysis
39 Macroeconomic Indicators: 39.1. Country data
40 Personal Hygiene in Spain: 40.1. Market Overview; 40.2. Market Data; 40.3. Market Segmentation; 40.4. Market outlook; 40.5. Five forces analysis
41 Macroeconomic Indicators: 41.1. Country data
42 Personal Hygiene in Switzerland: 42.1. Market Overview; 42.2. Market Data; 42.3. Market Segmentation; 42.4. Market outlook; 42.5. Five forces analysis
43 Macroeconomic Indicators: 43.1. Country data
44 Personal Hygiene in Turkey: 44.1. Market Overview; 44.2. Market Data; 44.3. Market Segmentation; 44.4. Market outlook; 44.5. Five forces analysis
45 Macroeconomic Indicators: 45.1. Country data
46 Personal Hygiene in The United Kingdom: 46.1. Market Overview; 46.2. Market Data; 46.3. Market Segmentation; 46.4. Market outlook; 46.5. Five forces analysis
47 Macroeconomic Indicators: 47.1. Country data
48 Personal Hygiene in The United States: 48.1. Market Overview; 48.2. Market Data; 48.3. Market Segmentation; 48.4. Market outlook; 48.5. Five forces analysis
49 Macroeconomic Indicators: 49.1. Country data
50 Company Profiles: 50.1. Unilever Plc.; 50.2. Kao Corporation; 50.3. Johnson & Johnson Services Inc; 50.4. L'Oreal SA; 50.5. Coty Inc.; 50.6. Grupo Boticario; 50.7. Shanghai Jahwa United Co Ltd; 50.8. Godrej Consumer Products Ltd; 50.9. Wipro Consumer Care & Lighting; 50.10. Vini Cosmetics Pvt Ltd.; 50.11. Wings Group; 50.12. Mandom Corp; 50.13. Bolton Group BV; 50.14. Lion Corporation; 50.15. Lilleborg AS; 50.16. LG Corp; 50.17. Amorepacific Corp; 50.18. Henkel AG & Co. KGaA; 50.19. Evyap Sabun Yag Gliserin San ve Tic AS; 50.20. PZ Cussons Plc; 50.21. Revlon Inc; 50.22. Beiersdorf AG; 50.23. High Ridge Brands Co; 50.24. Reckitt Benckiser Group plc; 50.25. Kracie Holdings, Ltd.; 50.26. Natura & Co Holding SA; 50.27. Paco Rabanne SAS; 50.28. Bath & Body Works Inc; 50.29. The Procter & Gamble Co; 50.30. Colgate-Palmolive Co
51 Appendix: 51.1. Methodology; 51.2. About MarketLine
List of Tables: Table 1: Global personal hygiene market value: $ million, 2018-23; Table 2: Global personal hygiene market volume: million units, 2018–23; Table 3: Global personal hygiene market category segmentation: % share, by value, 2018–2023; Table 4: Global personal hygiene market category segmentation: $ million, 2018-2023; Table 5: Global personal hygiene market geography segmentation: $ million, 2023; Table 6: Global personal hygiene market share: % share, by value, 2023; Table 7: Global personal hygiene market distribution: % share, by value, 2023; Table 8: Global personal hygiene market value forecast: $ million, 2023–28; Table 9: Global personal hygiene market volume forecast: million units, 2023–28; Table 10: Global size of population (million), 2019–23; Table 11: Global gdp (constant 2005 prices, $ billion), 2019–23; Table 12: Global gdp (current prices, $ billion), 2019–23; Table 13: Global inflation, 2019–23; Table 14: Global consumer price index (absolute), 2019–23; Table 15: Global exchange rate, 2019–23; Table 16: Asia-Pacific personal hygiene market value: $ million, 2018-23; Table 17: Asia–Pacific personal hygiene market volume: million units, 2018–23; Table 18: Asia–Pacific personal hygiene market category segmentation: % share, by value, 2018–2023; Table 19: Asia-Pacific personal hygiene market category segmentation: $ million, 2018-2023; Table 20: Asia–Pacific personal hygiene market geography segmentation: $ million, 2023; Table 21: Asia-Pacific personal hygiene market share: % share, by value, 2023; Table 22: Asia-Pacific personal hygiene market distribution: % share, by value, 2023; Table 23: Asia-Pacific personal hygiene market value forecast: $ million, 2023–28; Table 24: Asia–Pacific personal hygiene market volume forecast: million units, 2023–28; Table 25: Europe personal hygiene market value: $ million, 2018-23; Table 26: Europe personal hygiene market volume: million units, 2018–23; Table 27: Europe personal hygiene market category segmentation: % share, by value, 2018–2023; Table 28: Europe personal hygiene market category segmentation: $ million, 2018-2023; Table 29: Europe personal hygiene market geography segmentation: $ million, 2023; Table 30: Europe personal hygiene market share: % share, by value, 2023; Table 31: Europe personal hygiene market distribution: % share, by value, 2023; Table 32: Europe personal hygiene market value forecast: $ million, 2023–28; Table 33: Europe personal hygiene market volume forecast: million units, 2023–28; Table 34: Europe size of population (million), 2019–23; Table 35: Europe gdp (constant 2005 prices, $ billion), 2019–23; Table 36: Europe gdp (current prices, $ billion), 2019–23; Table 37: Europe inflation, 2019–23; Table 38: Europe consumer price index (absolute), 2019–23; Table 39: Europe exchange rate, 2019–23; Table 40: France personal hygiene market value: $ million, 2018-23; Table 41: France personal hygiene market volume: million units, 2018–23; Table 42: France personal hygiene market category segmentation: % share, by value, 2018–2023; Table 43: France personal hygiene market category segmentation: $ million, 2018-2023; Table 44: France personal hygiene market geography segmentation: $ million, 2023; Table 45: France personal hygiene market share: % share, by value, 2023; Table 46: France personal hygiene market distribution: % share, by value, 2023; Table 47: France personal hygiene market value forecast: $ million, 2023–28; Table 48: France personal hygiene market volume forecast: million units, 2023–28; Table 49: France size of population (million), 2019–23; Table 50: France gdp (constant 2005 prices, $ billion), 2019–23; Table 51: France gdp (current prices, $ billion), 2019–23; Table 52: France inflation, 2019–23; Table 53: France consumer price index (absolute), 2019–23; Table 54: France exchange rate, 2019–23; Table 55: Germany personal hygiene market value: $ million, 2018-23; Table 56: Germany personal hygiene market volume: million units, 2018–23; Table 57: Germany personal hygiene market category segmentation: % share, by value, 2018–2023; Table 58: Germany personal hygiene market category segmentation: $ million, 2018-2023; Table 59: Germany personal hygiene market geography segmentation: $ million, 2023; Table 60: Germany personal hygiene market share: % share, by value, 2023; Table 61: Germany personal hygiene market distribution: % share, by value, 2023; Table 62: Germany personal hygiene market value forecast: $ million, 2023–28; Table 63: Germany personal hygiene market volume forecast: million units, 2023–28; Table 64: Germany size of population (million), 2019–23; Table 65: Germany gdp (constant 2005 prices, $ billion), 2019–23; Table 66: Germany gdp (current prices, $ billion), 2019–23; Table 67: Germany inflation, 2019–23; Table 68: Germany consumer price index (absolute), 2019–23; Table 69: Germany exchange rate, 2019–23; Table 70: Australia personal hygiene market value: $ million, 2018-23; Table 71: Australia personal hygiene market volume: million units, 2018–23; Table 72: Australia personal hygiene market category segmentation: % share, by value, 2018–2023; Table 73: Australia personal hygiene market category segmentation: $ million, 2018-2023; Table 74: Australia personal hygiene market geography segmentation: $ million, 2023; Table 75: Australia personal hygiene market share: % share, by value, 2023; Table 76: Australia personal hygiene market distribution: % share, by value, 2023; Table 77: Australia personal hygiene market value forecast: $ million, 2023–28; Table 78: Australia personal hygiene market volume forecast: million units, 2023–28; Table 79: Australia size of population (million), 2019–23; Table 80: Australia gdp (constant 2005 prices, $ billion), 2019–23; Table 81: Australia gdp (current prices, $ billion), 2019–23; Table 82: Australia inflation, 2019–23; Table 83: Australia consumer price index (absolute), 2019–23; Table 84: Australia exchange rate, 2019–23; Table 85: Brazil personal hygiene market value: $ million, 2018-23; Table 86: Brazil personal hygiene market volume: million units, 2018–23; Table 87: Brazil personal hygiene market category segmentation: % share, by value, 2018–2023; Table 88: Brazil personal hygiene market category segmentation: $ million, 2018-2023; Table 89: Brazil personal hygiene market geography segmentation: $ million, 2023; Table 90: Brazil personal hygiene market share: % share, by value, 2023; Table 91: Brazil personal hygiene market distribution: % share, by value, 2023; Table 92: Brazil personal hygiene market value forecast: $ million, 2023–28; Table 93: Brazil personal hygiene market volume forecast: million units, 2023–28; Table 94: Brazil size of population (million), 2019–23; Table 95: Brazil gdp (constant 2005 prices, $ billion), 2019–23; Table 96: Brazil gdp (current prices, $ billion), 2019–23; Table 97: Brazil inflation, 2019–23; Table 98: Brazil consumer price index (absolute), 2019–23; Table 99: Brazil exchange rate, 2019–23; Table 100: Canada personal hygiene market value: $ million, 2018-23; Table 101: Canada personal hygiene market volume: million units, 2018–23; Table 102: Canada personal hygiene market category segmentation: % share, by value, 2018–2023; Table 103: Canada personal hygiene market category segmentation: $ million, 2018-2023; Table 104: Canada personal hygiene market geography segmentation: $ million, 2023; Table 105: Canada personal hygiene market share: % share, by value, 2023; Table 106: Canada personal hygiene market distribution: % share, by value, 2023; Table 107: Canada personal hygiene market value forecast: $ million, 2023–28; Table 108: Canada personal hygiene market volume forecast: million units, 2023–28; Table 109: Canada size of population (million), 2019–23; Table 110: Canada gdp (constant 2005 prices, $ billion), 2019–23
List of Figures: Figure 1: Global personal hygiene market value: $ million, 2018-23; Figure 2: Global personal hygiene market volume: million units, 2018–23; Figure 3: Global personal hygiene market category segmentation: $ million, 2018-2023; Figure 4: Global personal hygiene market geography segmentation: % share, by value, 2023; Figure 5: Global personal hygiene market share: % share, by value, 2023; Figure 6: Global personal hygiene market distribution: % share, by value, 2023; Figure 7: Global personal hygiene market value forecast: $ million, 2023–28; Figure 8: Global personal hygiene market volume forecast: million units, 2023–28; Figure 9: Forces driving competition in the global personal hygiene market, 2023; Figure 10: Drivers of buyer power in the global personal hygiene market, 2023; Figure 11: Drivers of supplier power in the global personal hygiene market, 2023; Figure 12: Factors influencing the likelihood of new entrants in the global personal hygiene market, 2023; Figure 13: Factors influencing the threat of substitutes in the global personal hygiene market, 2023; Figure 14: Drivers of degree of rivalry in the global personal hygiene market, 2023; Figure 15: Asia-Pacific personal hygiene market value: $ million, 2018-23; Figure 16: Asia–Pacific personal hygiene market volume: million units, 2018–23; Figure 17: Asia-Pacific personal hygiene market category segmentation: $ million, 2018-2023; Figure 18: Asia–Pacific personal hygiene market geography segmentation: % share, by value, 2023; Figure 19: Asia-Pacific personal hygiene market share: % share, by value, 2023; Figure 20: Asia-Pacific personal hygiene market distribution: % share, by value, 2023; Figure 21: Asia-Pacific personal hygiene market value forecast: $ million, 2023–28; Figure 22: Asia–Pacific personal hygiene market volume forecast: million units, 2023–28; Figure 23: Forces driving competition in the personal hygiene market in Asia-Pacific, 2023; Figure 24: Drivers of buyer power in the personal hygiene market in Asia-Pacific, 2023; Figure 25: Drivers of supplier power in the personal hygiene market in Asia-Pacific, 2023; Figure 26: Factors influencing the likelihood of new entrants in the personal hygiene market in Asia-Pacific, 2023; Figure 27: Factors influencing the threat of substitutes in the personal hygiene market in Asia-Pacific, 2023; Figure 28: Drivers of degree of rivalry in the personal hygiene market in Asia-Pacific, 2023; Figure 29: Europe personal hygiene market value: $ million, 2018-23; Figure 30: Europe personal hygiene market volume: million units, 2018–23; Figure 31: Europe personal hygiene market category segmentation: $ million, 2018-2023; Figure 32: Europe personal hygiene market geography segmentation: % share, by value, 2023; Figure 33: Europe personal hygiene market share: % share, by value, 2023; Figure 34: Europe personal hygiene market distribution: % share, by value, 2023; Figure 35: Europe personal hygiene market value forecast: $ million, 2023–28; Figure 36: Europe personal hygiene market volume forecast: million units, 2023–28; Figure 37: Forces driving competition in the personal hygiene market in Europe, 2023; Figure 38: Drivers of buyer power in the personal hygiene market in Europe, 2023; Figure 39: Drivers of supplier power in the personal hygiene market in Europe, 2023; Figure 40: Factors influencing the likelihood of new entrants in the personal hygiene market in Europe, 2023; Figure 41: Factors influencing the threat of substitutes in the personal hygiene market in Europe, 2023; Figure 42: Drivers of degree of rivalry in the personal hygiene market in Europe, 2023; Figure 43: France personal hygiene market value: $ million, 2018-23; Figure 44: France personal hygiene market volume: million units, 2018–23; Figure 45: France personal hygiene market category segmentation: $ million, 2018-2023; Figure 46: France personal hygiene market geography segmentation: % share, by value, 2023; Figure 47: France personal hygiene market share: % share, by value, 2023; Figure 48: France personal hygiene market distribution: % share, by value, 2023; Figure 49: France personal hygiene market value forecast: $ million, 2023–28; Figure 50: France personal hygiene market volume forecast: million units, 2023–28; Figure 51: Forces driving competition in the personal hygiene market in France, 2023; Figure 52: Drivers of buyer power in the personal hygiene market in France, 2023; Figure 53: Drivers of supplier power in the personal hygiene market in France, 2023; Figure 54: Factors influencing the likelihood of new entrants in the personal hygiene market in France, 2023; Figure 55: Factors influencing the threat of substitutes in the personal hygiene market in France, 2023; Figure 56: Drivers of degree of rivalry in the personal hygiene market in France, 2023; Figure 57: Germany personal hygiene market value: $ million, 2018-23; Figure 58: Germany personal hygiene market volume: million units, 2018–23; Figure 59: Germany personal hygiene market category segmentation: $ million, 2018-2023; Figure 60: Germany personal hygiene market geography segmentation: % share, by value, 2023; Figure 61: Germany personal hygiene market share: % share, by value, 2023; Figure 62: Germany personal hygiene market distribution: % share, by value, 2023; Figure 63: Germany personal hygiene market value forecast: $ million, 2023–28; Figure 64: Germany personal hygiene market volume forecast: million units, 2023–28; Figure 65: Forces driving competition in the personal hygiene market in Germany, 2023; Figure 66: Drivers of buyer power in the personal hygiene market in Germany, 2023; Figure 67: Drivers of supplier power in the personal hygiene market in Germany, 2023; Figure 68: Factors influencing the likelihood of new entrants in the personal hygiene market in Germany, 2023; Figure 69: Factors influencing the threat of substitutes in the personal hygiene market in Germany, 2023; Figure 70: Drivers of degree of rivalry in the personal hygiene market in Germany, 2023; Figure 71: Australia personal hygiene market value: $ million, 2018-23; Figure 72: Australia personal hygiene market volume: million units, 2018–23; Figure 73: Australia personal hygiene market category segmentation: $ million, 2018-2023; Figure 74: Australia personal hygiene market geography segmentation: % share, by value, 2023; Figure 75: Australia personal hygiene market share: % share, by value, 2023; Figure 76: Australia personal hygiene market distribution: % share, by value, 2023; Figure 77: Australia personal hygiene market value forecast: $ million, 2023–28; Figure 78: Australia personal hygiene market volume forecast: million units, 2023–28; Figure 79: Forces driving competition in the personal hygiene market in Australia, 2023; Figure 80: Drivers of buyer power in the personal hygiene market in Australia, 2023; Figure 81: Drivers of supplier power in the personal hygiene market in Australia, 2023; Figure 82: Factors influencing the likelihood of new entrants in the personal hygiene market in Australia, 2023; Figure 83: Factors influencing the threat of substitutes in the personal hygiene market in Australia, 2023; Figure 84: Drivers of degree of rivalry in the personal hygiene market in Australia, 2023; Figure 85: Brazil personal hygiene market value: $ million, 2018-23; Figure 86: Brazil personal hygiene market volume: million units, 2018–23; Figure 87: Brazil personal hygiene market category segmentation: $ million, 2018-2023; Figure 88: Brazil personal hygiene market geography segmentation: % share, by value, 2023; Figure 89: Brazil personal hygiene market share: % share, by value, 2023; Figure 90: Brazil personal hygiene market distribution: % share, by value, 2023; Figure 91: Brazil personal hygiene market value forecast: $ million, 2023–28; Figure 92: Brazil personal hygiene market volume forecast: million units, 2023–28; Figure 93: Forces driving competition in the personal hygiene market in Brazil, 2023; Figure 94: Drivers of buyer power in the personal hygiene market in Brazil, 2023; Figure 95: Drivers of supplier power in the personal hygiene market in Brazil, 2023; Figure 96: Factors influencing the likelihood of new entrants in the personal hygiene market in Brazil, 2023; Figure 97: Factors influencing the threat of substitutes in the personal hygiene market in Brazil, 2023; Figure 98: Drivers of degree of rivalry in the personal hygiene market in Brazil, 2023