Pakistan Online Retail Market to 2027
Summary
Online Retail in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Pakistani online retail sector had total revenues of $3.9 billion in 2022, representing a compound annual growth rate (CAGR) of 32.1% between 2017 and 2022.
- The electrical & electronics retail segment accounted for the sector's largest proportion in 2022, with total revenues of $1.9 billion, equivalent to 48.9% of the sector's overall value.
- The growth in the Pakistani online retail sector is influenced by several macroeconomic factors, such as rising GDP and growing consumer confidence. For instance, according to the State Bank of Pakistan, the consumer confidence index in Pakistan reached 36.7 in June 2023, up from 31.6 in July 2022.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the online retail market in Pakistan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Pakistan
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Pakistan online retail market with five year forecasts by both value and volume
- What was the size of the Pakistan online retail market by value in 2022?
- What will be the size of the Pakistan online retail market in 2027?
- What factors are affecting the strength of competition in the Pakistan online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Pakistan's online retail market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Company Profiles
- 7.1. Daraz Group
- 7.2. HomeShopping Services Pvt Ltd
- 7.3. DigiBull Pvt Ltd
- 7.4. TCS E-COM Pvt Ltd
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Appendix
- 9.1. Methodology
- 9.2. Industry associations
- 9.3. Related MarketLine research
- 9.4. About MarketLine
- List of Tables
- Table 1: Pakistan online retail sector value: $ million, 2017–22
- Table 2: Pakistan online retail sector category segmentation: % share, by value, 2017–2022
- Table 3: Pakistan online retail sector category segmentation: $ million, 2017-2022
- Table 4: Pakistan online retail sector geography segmentation: $ million, 2022
- Table 5: Pakistan online retail sector distribution: % share, by value, 2022
- Table 6: Pakistan online retail sector value forecast: $ million, 2022–27
- Table 7: Daraz Group: key facts
- Table 8: Daraz Group: Key Employees
- Table 9: HomeShopping Services Pvt Ltd: key facts
- Table 10: HomeShopping Services Pvt Ltd: Key Employees
- Table 11: DigiBull Pvt Ltd: key facts
- Table 12: DigiBull Pvt Ltd: Key Employees
- Table 13: TCS E-COM Pvt Ltd: key facts
- Table 14: TCS E-COM Pvt Ltd: Key Employees
- Table 15: Pakistan size of population (million), 2018–22
- Table 16: Pakistan exchange rate, 2018–22
- List of Figures
- Figure 1: Pakistan online retail sector value: $ million, 2017–22
- Figure 2: Pakistan online retail sector category segmentation: $ million, 2017-2022
- Figure 3: Pakistan online retail sector geography segmentation: % share, by value, 2022
- Figure 4: Pakistan online retail sector distribution: % share, by value, 2022
- Figure 5: Pakistan online retail sector value forecast: $ million, 2022–27
- Figure 6: Forces driving competition in the online retail sector in Pakistan, 2022
- Figure 7: Drivers of buyer power in the online retail sector in Pakistan, 2022
- Figure 8: Drivers of supplier power in the online retail sector in Pakistan, 2022
- Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Pakistan, 2022
- Figure 10: Factors influencing the threat of substitutes in the online retail sector in Pakistan, 2022
- Figure 11: Drivers of degree of rivalry in the online retail sector in Pakistan, 2022
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