Oral Hygiene in Turkey
Summary
Oral Hygiene in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
- The Turkish Oral Hygiene market had total revenues of $284.8 million in 2023, representing a compound annual growth rate (CAGR) of -1.1% between 2018 and 2023.
- Market consumption volumes declined with a negative CAGR of 0.8% between 2018 and 2023, to reach a total of 105.8 million units in 2023.
- The performance of the market is forecast to decline even faster, with an anticipated negative CAGR of 8.3% for the five-year period 2023-2028, which is expected to drive the market to a value of $184.3 million by the end of 2028.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the oral hygiene market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the oral hygiene market in Turkey
- Leading company profiles reveal details of key oral hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey oral hygiene market with five year forecasts by both value and volume
- What was the size of the Turkey oral hygiene market by value in 2023?
- What will be the size of the Turkey oral hygiene market in 2028?
- What factors are affecting the strength of competition in the Turkey oral hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's oral hygiene market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Market volume
- 1.4. Market volume forecast
- 1.5. Category segmentation
- 1.6. Geography segmentation
- 1.7. Market share
- 1.8. Market rivalry
- 1.9. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 3.2. Market volume
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 4.3. Market distribution
- 5 Market Outlook
- 5.1. Market value forecast
- 5.2. Market volume forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Market share
- 7.2. Who are the leading players in the Turkish oral hygiene market?
- 7.3. Which companies market shares have suffered in the last 5 years?
- 7.4. What are the most popular brands in the Turkish oral hygiene market?
- 8 Company Profiles
- 8.1. The Procter & Gamble Co
- 8.2. Haleon Plc
- 8.3. Colgate-Palmolive Co
- 8.4. Maxill inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Turkey oral hygiene market value: $ million, 2018-23
- Table 2: Turkey oral hygiene market volume: million units, 2018-23
- Table 3: Turkey oral hygiene market category segmentation: % share, by value, 2018-23
- Table 4: Turkey oral hygiene market category segmentation: $ million, 2018-23
- Table 5: Turkey oral hygiene market geography segmentation: $ million, 2023
- Table 6: Turkey oral hygiene market distribution: % share, by value, 2023
- Table 7: Turkey oral hygiene market value forecast: $ million, 2023-28
- Table 8: Turkey oral hygiene market volume forecast: million units, 2023-28
- Table 9: Turkey oral hygiene market share: % share, by value, 2023
- Table 10: The Procter & Gamble Co: Key Facts
- Table 11: The Procter & Gamble Co: Annual Financial Ratios
- Table 12: The Procter & Gamble Co: Key Employees
- Table 13: The Procter & Gamble Co: Key Employees Continued
- Table 14: Haleon Plc: Key Facts
- Table 15: Haleon Plc: Annual Financial Ratios
- Table 16: Haleon Plc: Key Employees
- Table 17: Colgate-Palmolive Co: Key Facts
- Table 18: Colgate-Palmolive Co: Annual Financial Ratios
- Table 19: Colgate-Palmolive Co: Key Employees
- Table 20: Colgate-Palmolive Co: Key Employees Continued
- Table 21: Colgate-Palmolive Co: Key Employees Continued
- Table 22: Colgate-Palmolive Co: Key Employees Continued
- Table 23: Maxill inc.: Key Facts
- Table 24: Turkey Size of Population (million), 2019-23
- Table 25: Turkey Real GDP (constant 2010 prices, $ billion), 2019-23
- Table 26: Turkey GDP (current prices, $ billion), 2019-23
- Table 27: Turkey Inflation, 2019-23
- Table 28: Turkey Consumer Price Index (absolute), 2019-23
- Table 29: Turkey exchange rate, 2018-23
- List of Figures
- Figure 1: Turkey oral hygiene market value: $ million, 2018-23
- Figure 2: Turkey oral hygiene market volume: million units, 2018-23
- Figure 3: Turkey oral hygiene market category segmentation: $ million, 2018-23
- Figure 4: Turkey oral hygiene market geography segmentation: % share, by value, 2023
- Figure 5: Turkey oral hygiene market distribution: % share, by value, 2023
- Figure 6: Turkey oral hygiene market value forecast: $ million, 2023-28
- Figure 7: Turkey oral hygiene market volume forecast: million units, 2023-28
- Figure 8: Forces driving competition in the oral hygiene market in Turkey, 2023
- Figure 9: Drivers of buyer power in the oral hygiene market in Turkey, 2023
- Figure 10: Drivers of supplier power in the oral hygiene market in Turkey, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the oral hygiene market in Turkey, 2023
- Figure 12: Factors influencing the threat of substitutes in the oral hygiene market in Turkey, 2023
- Figure 13: Drivers of degree of rivalry in the oral hygiene market in Turkey, 2023
- Figure 14: Turkey oral hygiene market share: % share, by value, 2023
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